Search engine optimization, digital marketing, blogging and content marketing can all benefit by using LinkedIn as a content distribution channel.

1. 1
Your free connection to 562 million people.

2. I’m Jasmine.
I am a “Super Connector.”*
You can find me at:
www.linkedin.com/in/jasminegrimm
* Super Connectors maintain contact
with tons of people from many
different worlds through social media.

3. What Are Super Connectors?
The 4% of users that have more
than 3,000 first connections. Don’t count
second and third connections. Remember
users can only message their network or
when adding new people.
What is a LION?
LIONS accept invites from anyone to
expand their network.
Place your screenshot here

4. “I gotta to check out more often.”
Passive response rate
0.066666666666667%

5. Dude, fill out
your profile!
Face forward so you can
look into the eyes of
people checking you out
Smile
Choose a simple
background
Dress for your target
audience
Don’t use a busy
background
Skip the selfies
Don’t crop people out of
your shot
Don’t use a logo as your
photo
Don’t use the basic
avatar
Don’t leave it blank

6. Nope Nailed It
Profiles with pro
headshots get
14 times
more views.

7. 7
Job title/company + Keywords + Zing!

8. 8
Job title or Company
Your Name
Posts From Various LinkedIn Participants
Search Engine Optimization is Critical for

9. Be a Top Performer
Let recruiters know you’re open
to opportunities
Visual & text based content
stands out
3 million users share content
weekly
Place your screenshot here
9

10. ● Share Industry News
● Insider Knowledge
● Inspirational Stories
● Personal Projects
● Advice
● Sharing Articles Web Wide
●
94% of B2B Marketers Use Content Marketing on
1,900 word “How to” posts with 40-49 characters headline, 8 images and 5, 7, or 9
subheads and 9 hashtags woven into your headline gets the most shares

11. Best Practices to Grow
Your Network
● Always add a
personal message
● Use specific
messaging
● Give people a
reason to want to
connect with you
11

12. 12
92% of Marketers Use for Digital Marketing
More than a 12%
attendance rate

13. How to Edit Buzzwords on Your Profile
Innovate
Impact
Specialized
Experienced
Expert
Transparent
Motivated
Successful
Focused
Incentivize
Successful
Disruptive
Strategic
Leadership
Strategic
Transform
Creative
Passionate
Focused
Track Record
Marketable

14. 14
Benefits of Groups By the Numbers
● Engage with your community and learn
from of 40 million decision makers and 61
million senior-level influencers
● Deliver high-quality, curated content to 3
million focused users who read 9 billion
pieces of content read weekly
● 468 billion content pieces shared each
year
● 50% of all traffic to B2B sites
● Average post that converts to a lead is 248
words
● 65% of B2B companies get leads
“Helps me professionally.”
“I belong. I feel connected.”
“It is a community of experts.”

15. 15
How to Find Valuable Groups Specifically for You
● Schools
● Associations or groups
● City, state or region
● Industry/Customer’s
● Events
● Hobbies or outside interests
● Certifications you have earned
● Job-related software/tools

16. 16
How to Ask for a Recommendation

17. 17
How to Get for a Skill Endorsement

18. 18
How to Create a Company Page

19. 19
Schweb Design is:
A small team of web designers and
marketing specialists who develop
user-focused websites. We are inspired
daily to create websites that tastefully
combine simplicity and usability.
Find us online at:
websitedesignlancaster.com
facebook.com/schwebdesign
linkedin.com/company/schweb-design-llc
twitter.com/schwebdesign