What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
4. WEBSITE PERFECTION
! The Center of Your Digital Universe
! The destination for all your online activities
! Completely owned and managed by you
! The location for all product/message/service sales
! Critical components
! Content-rich, search-optimized, mobile-responsive
! Optimized for fast, efficient conversions/sales
! Tracked through analytic software
5. WEBSITE TIPS
1. Make sure your site/brand has personality
2. 3-5 page websites will never work
• Always be adding to your website
• Add content based on important keywords/searches
• One vs. many domains
3. Use a content management system, like WordPress
• Use Yoast SEO
• Install Google Analytics
4. Make sure your website passes the mobile-friendly test
6. SEARCH MARKETING
! Getting Found…
! Indexing your optimized site with search engines
! Letting popular searches determine new, fresh content
! Building authority through linking strategy
! Getting Chosen…
! Appropriately-titled web pages throughout your site
! Perfectly written page descriptions that compel searchers
to choose your site over your competition
7. STARTER SEO
! Optimize your website (or get it done by a pro)
! Use an SEO pro or SEO plugin fully
! Built an XML sitemap of your site and submit to engines
! Install Google Analytics on pages
! Be a link monger
! Request links everywhere you go
! Memberships, sponsorships, events, published
articles, online comments, etc.
8. SOCIAL MEDIA
! 5 Step Process to a Solid Strategy
1. Set SMART, social goals
2. Identify your targets
3. The matching game
4. Engage with great, compelling content
5. Measure & evaluate
! Preaching to the choir never yields growth
! Ads, group involvement, and engagement do
9. FACEBOOK
! Facebook is still king
! 1.6 billion users representing ALL demographics
! 79% of online Americans chose FB (68% of Americans)
! Evolving with the industry (Live, etc.)
! 55+ is the fastest growing population on FB
! 50 million businesses use FB pages
! Best ad network ever created for advertisers
10. FACEBOOK TIPS
! Make sure each business has a FB page
! Invite friends and engagers to like page
! Explore FB groups
! Always share content with graphics
! Definitely explore the ad network
11. TWITTER
! Twitter is still a very viable platform
! Social network vs. news platform conversation
! Much more urban than other platforms
! Very important for certain industries
! 24% of Internet users use Twitter
! More younger people than older people use Twitter (18-29)
! More male than female
! 8 out of 10 use the mobile device
12. TWITTER TIPS
! Use hashtags according to proper etiquette
! Don’t overdo (1-2 per tweet)
! Let Twitter hook you up
! Let hashtags inspire your content and drive conversation
! Twitter rocks for customer service (80% on Twitter)
! A tweet from an influencer can make a big difference
! Twitter advertising to specific handles
13. INSTAGRAM
! Essential for visual industries
! Food/restaurants
! Fashion/style
! Photography
! One of the youngest demographics
! Most users are between 18-29 years old (32%)
! Female internet users are more like to use Instgram
! Personality is critical
! Constantly evolving platform
14. INSTAGRAM TIPS
! Develop a hash tag strategy
! Copy and paste common hash tags to a text file
! Create a descriptive profile
! Use a trackable URL in profile
! Stay on top of the new features
! Live
! Stories
15. LINKEDIN
! The exclusive B2B | Professional social network
! There are more than 450 million user profiles
! There are also user profiles and company pages
! People don’t use LinkedIn as often as other platforms
! Recently acquired by Microsoft so major changes are coming
! You don’t have to be premiere member but there are benefits
! They have several great apps
! There is power in groups and the publishing network
16. LINKEDIN TIPS
! Complete your profile with professional picture
! Respond to people who view your profile
! Use the timeline like you would with FB/TW/Other platforms
! Post on the publishing network
! Join groups, connect with professional acquaintances
! Export contacts
18. DIGITAL ADS
! Search Advertising
! People are looking for content
! Platforms: Google AdWords, Bing Ads
! Digital Display Advertising
! Ads appearing on commonly-viewed websites
! Platforms: Google AdWords – Display Network
! Social Advertising
19. DIGITAL ADS MUSTS
1. Everyone should invest a little bit of money in FB Ads
! $10 = 1,000 qualified impressions/ad views
2. Start backwards with remarketing
! Figure out your web traffic and invest based on that #
3. Be a specific as possible and promote compelling content
4. Invite those who engage with you to Like Your Page
5. Keep your advertising with your social audience
6. If you have a budget, explore Search Ads
20. EMAIL MARKETING
! There Is Power in an Owned Email Address
! Email newsletters, special offers, regular contact
! Social advertising custom audiences
! Tools We Recommend
! ActiveCampaign
! Mail Chimp
! Comparable to Constant Contact, but not recommended
21. EMAIL MARKETING TIPS
1. Regular ENs often pay off
2. Use email marketing for more than sales
3. Create a strategy to grow your email list
! Valuable content/lead magnet
! Involve email collection in the prospect and sales routine
! Networking opt-in’s
! Contest/giveaways