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FOR BUSINESS – AUGUST 2009,[object Object],Jason Davey,[object Object],MANAGING DIRECTOR – DIGITAL MARKETING,[object Object]
Agenda:,[object Object], WHAT IS TWITTER?,[object Object], WHY USE TWITTER?,[object Object], WHAT IS TWITTER GOOD FOR?,[object Object], TIPS FOR SUCCESS,[object Object], Q&A,[object Object]
WHAT IS TWITTER?,[object Object],Twitter is like public instant messenger, with a timeline.,[object Object],Twitter lets you write and read messages of up to 140 characters, or the very length of this sentence, including all punctuation and spaces.,[object Object],The messages are called Tweets, and can be sent from the Twitter website, or your mobile phone.,[object Object],By “following” another Twitter user, their messages appear in your Twitter view so you can see the conversations that are taking place in real-time.,[object Object]
WHAT IS TWITTER?,[object Object],Me!,[object Object],My stats,[object Object],People I am following, and what they are saying,[object Object],My messages,[object Object],Search box,[object Object],Popular topics,[object Object],Links to websites or photos, videos etc.,[object Object]
WHAT IS TWITTER?,[object Object],Twitter user ID (15 characters max.),[object Object],Your name, location, website address and bio.,[object Object],Your photo or logo,[object Object],The people you are following,[object Object],Your timeline of Tweets,[object Object],Background image or brand image,[object Object],Subscribe to RSS feed on Tweets,[object Object]
WHY USE TWITTER?,[object Object],Ranked 15th most popular website in the world*,[object Object],Between 700,000 – 1 million Twitter users in Australia (13th most popular site in Australia*),[object Object],Dell has driven more than $3M in sales via Twitter,[object Object],Free to set up and get started!,[object Object],*Alexa.com July 2009,[object Object]
WHY USE TWITTER?,[object Object],*Alexa.com July 2009,[object Object]
MASSES COMMUNICATION,[object Object]
WHAT IS TWITTER GOOD FOR?,[object Object],Growing brand/website awareness,[object Object],Customer service and feedback channel,[object Object],Promotion of events,[object Object],Promoting special deals and offers,[object Object],Industry or competitor research,[object Object],Hiring new team members,[object Object],Finding partners/experts,[object Object]
WHAT DO PEOPLE WANT?,[object Object]
WHAT DO PEOPLE WANT?,[object Object]
HOW DO I GET STARTED?,[object Object],Create a user-friendly Twitter ID,[object Object],Search for people to follow,[object Object],Learn the lingo,[object Object],Know who “@” replies to you,[object Object],Read the bio of those who follow you,[object Object],Reach out and say something,[object Object],Promote others and share your best information,[object Object],Learn the etiquette,[object Object],Add your Twitter ID to all of your signatures,[object Object],Direct Message (DM) private conversations,[object Object],From: http://mashable.com/2008/11/10/twitter-community/,[object Object]
MOST IMPORTANT TWITTER TIP,[object Object],DON’T SELL.,[object Object],SHARE,[object Object]
Cicero’s 9 rules from “On Duties” in 44BC,[object Object],Speak clearly,[object Object],Speak easily, but not too much, give others their turn,[object Object],Do not interrupt,[object Object],Be courteous,[object Object],Deal seriously with serious matters, gracefully with lighter ones,[object Object],Never criticize people behind their backs,[object Object],Stick to subjects of general interests,[object Object],Do not talk about yourself,[object Object],Never lose your temper,[object Object]
SEEK AND YOU SHALL FIND,[object Object]
SMART SEARCH,[object Object]
SELLING STUFF,[object Object]
USE DIRECTORIES,[object Object]
TRACKING EFFECTIVENESS,[object Object],http://www.bit.ly,[object Object]
TRACKING EFFECTIVENESS,[object Object]
WHICH TOOL? (advanced users),[object Object],http://mashable.com/2007/09/29/twitter-toolbox/  - 60+ tools,[object Object]
ADDITIONAL USES FOR TWITTER,[object Object],Uncover content insightsFROM YOUR AUDIENCE,[object Object]
Social Media Monitoring ,[object Object]
More information ,[object Object],jason.davey@bullseye.com.au,[object Object],www.twitter.com/bullseyedigital,[object Object],http://blog.bullseye.com.au,[object Object],http://www.vimeo.com/bullseye,[object Object]

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Twitter Tips for Business - August 2009

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Notes de l'éditeur

  1. Mass communication is now available to the masses.The average Facebook user now has over 100 friends. That’s the *average*!!!!My 200 connections on LinkedIn provide me with access to over 2M people!
  2. The rules during engagement are simple. In fact, in 44BC Cicero wrote 9 rules for public servants to observe whilst ‘on duty’ with their public – these are still relevant today!
  3. But beyond monitoring brand terms, you should really get into the heads of your audience and see what else it is they are interested in, and find the ‘content glue’ that can be the magnet between your marketing message and your audience.
  4. We offer a Social Media Monitoring service that pulls in feeds from social media based on brand or service keywords. VicRoads is currently using this service to monitor consumer sentiment about their brand.
  5. Thankyou, here are my contact details if you would like to get in touch with me.