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Social media for crisis management

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Case study presentation to the 2014 New Zealand Social Media Forum #NZSOMO on Tuesday 1 July 2014: From the frontline - social media for crisis communication

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Social media for crisis management

  1. 1. FROM THE FRONTLINE: Using social media for crisis management @WebTaniwha #NZSOMO
  2. 2. DISCLAIMER:: * Know your stuff #justsayin @WebTaniwha #NZSOMO
  3. 3. DISCLAIMER:: * Learnings through disasters & crisis @WebTaniwha #NZSOMO
  4. 4. DISCLAIMER:: * The dreaded, after-lunch presenter @WebTaniwha #NZSOMO
  5. 5. FROM THE FRONTLINE: What is your role? @WebTaniwha #NZSOMO
  6. 6. Your role: Right information at the right time
  7. 7. Your role: Champion the community
  8. 8. Your role: Don’t follow, be a leader
  9. 9. FROM THE FRONTLINE: Before an emergency @WebTaniwha #NZSOMO
  10. 10. BEFORE: Develop your policy
  11. 11. BEFORE: Define your staffing
  12. 12. BEFORE: Prepare, practice, test, improve
  13. 13. FROM THE FRONTLINE: During an emergency @WebTaniwha #NZSOMO
  14. 14. DURING: Acknowledge asap, verify later
  15. 15. DURING: Be authorative, facts & actions
  16. 16. DURING: Turn releases into news bites
  17. 17. DURING: Encourage sharing & help
  18. 18. DURING: Live stream your press conference
  19. 19. DURING: Deal to rumours #mythbuster
  20. 20. DURING: Go behind the scenes
  21. 21. DURING: Keep it relevant & localised
  22. 22. DURING: Right channel, right message
  23. 23. DURING: Use online map & mashup tools
  24. 24. DURING: Track trends, use intelligence
  25. 25. DURING: Website is still at the heart
  26. 26. DURING: Stay visible, promote work
  27. 27. FROM THE FRONTLINE: After an emergency @WebTaniwha #NZSOMO
  28. 28. AFTER: Continue to monitor
  29. 29. AFTER: Debrief, learn, share, update
  30. 30. FROM THE FRONTLINE: Key lessons & tips @WebTaniwha #NZSOMO
  31. 31. LESSON #1: Set clear goals & objectives
  32. 32. LESSON #2: Delegate social media approval
  33. 33. LESSON #3: Avoid spam & sattire Shakey town Christchurch I think you could do with some McDonald’s #eqnz
  34. 34. LESSON #4: Focus your social media channels
  35. 35. LESSON #5: Regular policy reminders
  36. 36. LESSON #6: The USB stick is your friend
  37. 37. LESSON #7: Google will help during crisis
  38. 38. LESSON #8: Social media is only one tool
  39. 39. LESSON #9: Celebrate & share the wins
  40. 40. LESSON #10: Penguins really do trump cats!
  41. 41. MORE RESOURCES: algim.org.nz/socialmedia google.org/crisisresponse @WebTaniwha #NZSOMO
  42. 42. WRAP UP: Giveaway time #lovethetron @WebTaniwha #NZSOMO
  43. 43. TWEET OF THE DAY (MON):: “Lots of unfollowers today. They’re either jealous of #NZSOMO or don’t know how to mute. Ciao” @JessBovey #NZSOMO
  44. 44. TWEET OF THE DAY (TUE):: “#NZSOMO who knew Seth Rogan moonlights as a digital guy? @shawnmoodie” @HenryMcIntosh1 #NZSOMO
  45. 45. THANKS Jason Dawson GM Customer Relationships, Hamilton City Council 07 838 6507 | 021 912 571 jason.dawson@hcc.govt.nz
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Case study presentation to the 2014 New Zealand Social Media Forum #NZSOMO on Tuesday 1 July 2014: From the frontline - social media for crisis communication

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