A first outing of a talk that covers some of the work that I am doing around the world to help people profile themselves and their teams to better reflect, focus development, hire the right people and retain them better.

1. Shaping Designers
and Design teams
Profiling you and your team’s competencies to
help identify where you can grow
8 Sep 2018 | IxDA Berlin | London UK
Jason Mesut
Resonant Design and Innovation
@jasonmesut
jason@resdesin.com

2. Great to Berlin

4. IxDA family

7. 2008
Rewind

11. 2008 was a key year for our industry
2008
App Store
UX London
UX Australia
IxDA Berlin
Interaction 08
1st SDN service Design conference
Events kicked off

12. 2008–2017

13. Apple
Macbook
Loewe
Individual TV
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Blossa
Glögg
Boss Skin for men
(Webb deVlam)
Amazon kindle
(ToyNY)
Isklar, water
(Blue Marlin)
Lapalma, Shin & Tomoko Azumi
LEM Stool
Smeg, Renzo Piano
P705
Apple
G4 PowerBook
Dior
Higher
Fujifilm, F.A Porsche
Fine Pix 4800
Adidas
Climacool
Vertu
Platinum
Gucci
6100
Nike
Shox
Canon
XL1S
Apple
iMac G4
Leica
Digilux 1
Vitra, Bourollec Brothers
Joyn
Sony
Clie NR70V
Smeg, Renzo Piano
Refridgerator
MOOi, Maarten Baas
Smoke Chair
Transglas, Tord Boontje
Wednesday Light Isokon Plus, Barber & Osgerby
Portsmouth Bench
Apple
Power Mac G5
Campana Brothers
Corallo
Swarovski, Ron Arad
Lolita
Corian, Ron Arad
Oh Void Chair
Apple
iMac
Ligne Roset, Erwan & Ronan Bouroullec
Facett
Established & Sons, Barber & Osgerby
Zero-In Table
Plank, Konstantin Grcic
Miura Stool
Tom Dixon
Copper Shade
Established & Sons, Barber & Osgerby
De La Warr Pavillion Chair
Vitra, Hella Jongerius
Polder
Vitra, Bouroullec Brothers
Slow
Ipevo Free
Skype Handset
Bang & Olufsen
A8 Headphones
Arper, Leigh Harmer
Leaf Chair
B&B Italia, Jeffrey Bernett
Metropolitan Armchair
Plank, Konstanti Grcic
Myto Chair
Bang & Olufsen
BeoVision 8
Authentics, Barber & Osgerby
Lunar Bathroom Range
Coca Cola, Barber & Osgerby
Ipsei Bottle
Rowenta, Jasper Morrison
Brunch Kettle
Motorola
RAZR V3 KDDI, Makoto Saito
Penck
Nokia
7280
MOOi
Random Light
Apple
iPod Mini
Bell & Ross
BR01 Series
Sony
Vaio PCG-Z1
Sony
Vaio X505
Cappelini x Philips
Paesaggi Fluidi
Bang & Olufsen
BeoSound 1
Nike
Woven Shoe
Vitra, Jasper Morrison
ATM
Bang & Olufsen
BeoVision 5
Sony
Cybershot F707
Apple
iPod
Apple
iBook
BMW
Streetcarver
Apple
G4 ‘Cube’
Thomson
‘Sugar’ TV
Levis x Philips, Massimo Osti
ICD+
Nike
Presto
Nokia
3310
Samsonite, Philippe Starck
OCH
Matsushita, IDEO
Kitchen Concepts
Cappellini, Werner Aisslinger
Gel Chair
Gucci, 1038
Jospeh Joseph, Nest (Morph)
Product
Aesthetically striking industrial design
Interaction
Experience innovations and significant platforms that enable new forms of interaction
Automotive
Outstanding vehicle design and incredible concepts
Packaging
Graphical and technical innovations in packaging design
Puma
Mostro
Puma
96 Hour CaseMotorola
V70
Loewe
Mimo
Gucci
1038
Apple
PowerBook G4 17”
Alessi, Ron Arad
Babyboop
Suunto
Observer
Toshiba
Sora Digital Camera
Sony Ericsson
T610
Nokia
1100
Apple
iPod
Hitachi, Naoto Fukasawa
DVD Concept
Compaq
Tablet PC, TC1000
Sony
Qualia Digital Camera
Apple
Mac Mini
Apple
iPod Nano
Holland Electro, Marcel Wanders
Theatre DVD Player & Egg Speakers
Sony
PlayStation 3
Nokia
8800
Nike
Free
Sony Ericsson
K75i
Sony Ericsson
W800i
Nintendo
Wii
Sony
Esprit Media Centre
LG
KE800 Chocolate
KDDI, Naoto Fukasawa
Neon
Nokia
6300 Samsung
X820
Lacie
Golden Hard Drive
Tom Dixon
Fluro Light
Loewe AG
Connect LCD TV
Apple
Macbook Air
HTC
Diamond
Aliph, Yves Behar
Jaw Bone 2
Bowers & Wilkins, Native Design
Zeppelin iPhone Speaker
Tej Chauhan
Colombo Two
Canal+, Yves Behar
Le Cube
Plus Minus Zero, Naoto Fukasawa
Kettle
Established & Sons, Barber & Osgerby
Iris Table
Shay Alkalay
Stack
Monza, Konstantin Grcic
Plank
Apple
Cinema Display
HTC
Legend Samsung
Corby 2
Venini, Barber & Osgerby
Lanterne Marine
Zaha Hadid
Melissa
Lacoste
Stealth
HTC
Magic
Samsung
Diva
Rado, Jasper Morrison
5.5
Joseph Joseph
Nest (Morph)
Flos, Barber & Osgerby
Table Light
Maruni
Hiroshima
Nendo
Thin Black Lines
Sony Bravia
Monolith NX800
Apple
Magic Mouse
Sony
NEX 3
Rowenta, Elium Studio
Ceramic Art
Royal VKB, Jorre Van Ast
Geo Draining Rack
Nike
Royal Air Mid
Issey Miyake
L’eau D’Issey
Sony
E Series
HTC
Legend
Beats by Dr Dre
Studio
Apple
iPhone 4 Uniform Wares
200
LG
OLED TV
Vitra, Barber Osgerby
Tipton
Jawbone, Yves Behar
Jambox
Hulger, Samuel Wilkinson
Plumen 001
Nest
Learning Thermostat
Lexon, Jeremy & Adrian Wright
Buro
Æsir, Yves Behar
AE+Y
Sony Vaio
Z Series
Huawei, Claesson Koivisto
Folded Leaf
Marloes Ten Bhömer
Pressed Leather Shoe
O.D.M, Michael Young
Hacker
Jawbone, Yves Behar
UP
AiAiAi, KiBiSi
TMA-1
Samsung
LED8000
Cappellini, Benjamin Hubert
Garment Chair
Bang & Olufsen
Beolit12
Pentax, Marc Newson
K01
HTC
8X
Nike
Flyknit Barber Osgerby
Olympics Torch
Fuse Project
Sabi
New Deal Design
Slingbox
Issey Miyake
Bao Bao
Magis, Bouroullec Brothers
Pilla Chair Loewe
Connect Samsung
4K LED TV
Apple
Mac Pro
Leica, Marc Newson & Jonathan Ive
M Limited Edition
B&O
H6
Nokia
Lumia 1020
Nike
Free Inneva Woven SP
Libratone
Loop
Jawbone, Fuse Project
Jambox Mini
Ligne Roset, Benjamin Hubert
Container
Sony
4K Ultra Short Throw Projector
Barber & Osgerby
Bodleian Chair
Knoll, Barber & Osgerby
Pilot Chair
Muji, Naoto Fukasawa
Kettle
Bang & Olufsen
Beoplay A2
Withings
Thermometer
Ikea
Sladda
Brunner
Halm Chair
Sony
PS-HX500Pavillion
Speaker
Dyson
Supersonic
Nike
HyperAdapt
Microsoft
Surface Studio
Bugaboo
Boxer
HAY
Can Sofa
Goodmans
Nod
Bruzzoni
Toothbrush
LG
Signature Washing Machine
Google
Daydream View
Samsung, Yves Behar
Frame TV
Microsoft
Surface Laptop
Layer x Morosso
Tent Chair
Emeco, Jasper Morrison
1 Inch Chair
Adidas
Futurecraft 4D
Bang & Olufsen
Beoshape Sound
Nike
Zoom Vaporfly Elite
Nest
Cam IQ
Norton
Core
Samsung
Galaxy S6 Edge
Polaroid
Polaroid Cube
Calvin Klein
CK2
Bravat
Hand-free Cup Filler
Canal+, Yves Behar
Le Cube S
Adidas x Parley
Ultra Boost
Wrong for HAY, Lars Beller Fjetland
Cloche Lamp
Samsung, Bouroullec Brothers
Serif TV
Vifa
Copenhagen Speaker Aether
Cone Speaker
Google
Ara PhoneLee Broom
On The Rock
August
Smart Lock
Apple
Apple Watch
Bang & Olufsen
H2
Jasper Morrison and Wataru Kuman
December Chair
11+
Sound 1 Speaker
Mircrosoft
Surface Bang & Olufsen
A9
Casamania, Benjamin Hubert
Maritime
Samsung, Fukasawa
Netbook
Established & Sons, Bouroullec Brothers
Quilt
Established & Sons, Terence Woodgate & John Barnar
Surface Table
Tom Ford
Black Orchid
Nude
Skin Care
Herman Miller
Leaf
LG
KE850 Prada
Nokia
8800 Sapphire Arte
Nokia
7500/7900 Prism
Apple
iPhone
Sony Ericsson
T650i
ASUS
Bamboo Series Laptop
Skll
Airbrush
Jabra Bluetooth earpiece
Was the first commercially sucessful
headsets available
Trek ThumbDrive
First USB flash drive
TiVo DirecTiVo
First TV DVR with hard disk
Apple - iTunes
Revolutionised how customers found,
purchased and downloaded music while
adding new personal music burning rights
Wikipedia
The first freely accessible digital
encyclopedia
Mircosoft Windows XP
Streamlined intuitive GUI and expanded
multimedia capabilities
Mozilla Firefox 1.0
Pop-up blocking, online fraud
protection, integrated google search
and efficient browsing with tabs
Apple iChat
First instant messenger client native to Mac OS X
Toyota - Hybrid car
Intelligent parking assist
Maplins K8200
First 3D printer available on the high street
Apple
Allowed customers to quickly find, purchase
and download the music they want for 99c
MySpace
Popular social media platform launch
Skype
Online calling and video conferencing
Blackberry 7230
Phone, email, SMS, web and organisation
in a compact device with thumb-typing
WowWee Robosapien
First commercially available
biomorphic robot and first to inte-
grate personality-like features
Griffin iTrip
FM transmitter that gave birth to wireless
in-car connectivity
WordPress
Blogging platform
Apple - iPod mini
Addition of the capacitive touch wheel
Facebook
Launch of the social media platform
Sonos Music System
First wireless mesh network for distrbuting,
playing, and amplifying digital tracks Vodafone3G datacard
Led the way in enabling portable
browsing on laptops
Nintendo DS
Brought touch stylus control to portable gaming
Google Maps
First web application for digital mapping
Apple - iPod shuffle
Cost effective mp3 player catering to
existing iPod owners who use ‘shuffle’ mode
Twitter
Launched as Twttr, a group messaging service
that became the leading microblogging site online
Facebook share
Facebook enabled users to share video, photos,
news, blogs and more from anywhere on the web
Apple iPhone Multi Touch
Brought gestural control to mobile devices
Amazon Kindle E Reader
Made e-books available to
everyone
Barclaycard
First Contactless Card
BBC iPlayer
Catch-up TV Streaming
Apple TV
Modified Front Row to creat a TV based interface
to run media on TVs
Flip Video Ultra
Let user take quality digital recordings
on a highly portable device
Netflix Streaming
First offer of streaming movies and TV
shows online
Apple app store
Allowed iPhone and iPod touch users to
purchase and download applications
Spotify
Brought unlimited music streaming on
an easy to use web platform
HTC Dream
The first commercially released device
running Android
Skype app
IP video calling brought to mobile devices
Foursquare
Marked the beginning of location based check-ins
Khan Academy
Changed the rules of education to a progressive
levelling allowing children to learn at their own pace
Real 3D
Brought digital 3D movies to the big screen
Google Maps for Mobile
Brought Turn by turn navigation
to smartphones, distrupting the
sat-nav market
Microsoft Xbox 360 Kinect
Used skeletal mapping technology, capable of simultaneously
tracking four people for immersive gaming and experiences
Google - Android 4.0
Created a uniform platform for both smart-
phones and tablets wile simplifying the UI and
adding features such as facial recognition
Apple - AirDrop
Enabled quick sending of data
within the Apple ecosystem
Google Wallet
First android mobile payment system
Nest Thermostat
With a circular control interface and
machine learning capabilities Apple - iOS5
Made the inclusion of emojis in text
messages much more accessible
Snapchat
Brought a new dimension to picture messaging
by creating messages only available for a short
time before they become inaccessible.
Nokia - Lumia 920
Was one of the first phones capable
of inductive charging
Nike+ Fuelband
Gamified exercise by unifying overall
experience between phone and wearable
Philips - Hue
First smart wireless lighting system
connected to an app.
Cardio
Now used in many apps, card recognition using smart-
phone cameras was pioneered on this software
Google Now
AI and masses of data were used
to push relevant notification ‘cards’
to Android home screens such as
suggested dleaving time based on
calendar events and traffic conditions
Seaboard - ROLI keyboard
A new medium for music production bridging the gap
between electronic and acoustic sound
Oculus - DK1
The first developer kit for Oculus Rift
Snapchat - Story
Was the first 24 story feature allowing users to
share a sequence of clips to document their day
Apple - Touch ID
Unlock, purchase and and authenticate
Apple Pay online or in apps
Netflix - ‘House of Cards’ UX model
Use of big data to make flagship shows
always find an engaged audience
Nest - Smoke alarm
AI driven smoke alarm that notifies
smartphones and talks like a human
Amazon - Echo
The first voice asssistant designed to live physically
in the home, marked the start of mainstream voice
interactivity in the home setting
Google Material Design
Google launched the Material Design Language principles
to update and align GUI across all devicesGoogle Cardboard VR
Opened up entry level VR to anyone
with a smartphone
Tile
Allowed you to track your lost belongings
with your phone for the first time
Samsung Galaxy Note Edge
Used a curved screen to add a new
dimension of interface to the smartphone
Apple Pay
Centralised cards, tickets and gift cards on iOS
paving the way for a cashless and cardless future
Apple Home Kit
Turned the iPhone into a remote for the home,
integrating with many smart home devices
Apple Watch OS
Apple’s foray into the wearables market included an
app home screen, sketch messaging and fitness goals
Snapchat Lens Filters
First example of real time
augmentation of peoples faces
HTC Vive - Room scale VR
Allowed stand up exploration in VR
in a 3mx3m space
Facebook 360
Encouraged user’s facebook followers
to explore the full 360 degrees when
captured with the right camera
Apple Pencil
Added a new layer of interactivity and control
for a range of apps on a powerful tablet
Apple Touch Bar
Revolutionised the keyboard experience by bringing
dynamic controls to the top of the keys
Facebook Emoticons
Let users respond to content in a wider
spectrum of emotions
Microsoft Surface Dial
A new interactivity element for software in Windows
Pokemon GO
Augmented reality game launch
Snap Inc - Spectacles
Let Snapchat users document their lives directly from their
perspective using a camera embedded in glasses
Oculus Touch Controllers
Brought users hands into VR, allowing full
axis movement, point and grip
Google Daydream
The first VR platform that brought gaming,
VR cinema and games across mobile and
standalone devices.
Google Assistant
Building on the Google Now
platform, Assistant can engage in a
2-way converation with the user
Sony Playstation VR
First console ready VR headset
Apple Air Pods
Created a seamless pairing experience
for Bluetooth headphones
Apple iOS11
Brought improvements to productivity, enabled AR experiences
and professional camera and photo features were added
Apple - AR Kit
Apples first development framweork for
mobile based AR experiences
Android Go
A lightweight mobile
OS, Android O which
allowed to be used
on less powerful
smartphones
Amazon Echo look
A hands free camera that can
give style advice to users
Google Lens
Allows users to learn about their surroundings by using their camera to
find out out what an object is, bringing up the ratings of a business.
Facebook Spaces
An avatar driven VR Platform integrated
with the Facebook platform
Nintendo Switch
The first portable modular gaming system
Samsung Internet - CloseBy extension
Gives users more information about their surroundings,
working with Physical Web beacons to push URLs
Microsoft Hololens
The first viable full display AR platform
Apple - 3D touch
New dimension to interaction
on iOS allowing pressure to
surface menus and make
richer app interactions
Amazon Dash button
A meaningful button for the home to
conveniently re-order favorite products
Virtuix Omni
One of the first omni-directional
treadmills for VR exploration
Google - Project glass
Googles first attempt in augmented reality
Microsoft Surface & Windows 8
Microsoft brought the metro UI to their own
device to create an entriely new microsoft ‘feel’
on a laptop/tablet crossover
Tinder
Began a new paradigm of online dating by
gamifying the experience, best known for
the ‘swipe’ feature
Apple Siri
Apple’s intelligent personal assistant could
understand natural human language and answer
basic questions (often in a funny way)
Facebook Timeline
Was a new kind of profile that let users highlight photos, posts and
life events. It restructured profiles as a timeline with a large cover
photo at the top of the page.
Apple Facetime
Seamless mobile video
conferencing on iOS devices
Instagram
Brought a social network around
a photo editing platform
Nintendo 3DS
Enabled glasses-free, 3D portable gaming
Apple TV Airplay
Let Apple users play content between
mobile devices and their Apple TV
Google Nexus S
First Android device with NFC
Uber
New platform brought an array of innovations to ordering taxis,
including driver ratings, mobile payments and arrival mapping
Apple Voice control
Early voice control features on the iPhone
allowed hands-free operation when dialling,
texting or controlling media
Google- Real time search
Included search results from real time information sources
such as Twitter, Facebook and news websites.
Google - Voice search
Let users search Google with
their iPhones
Google Chrome OS
The first operating system to use a web
browser as its principle UI
Apple Macbook Air Multi Touch Trackpad
Brought multi-touch gesture support to laptops allowing
pinch, rotate and swipe for more intuitive interactions
Dropbox
One of the first cloud based document storage
utilising the Amazon Web Service S3
Shazam app
Song recognition on the go
Airbnb
Allowed users to rent their home
through a web platform
Sony Playstation 3 / Microsoft Xbox 360
7th Generation of videogame consoles enabled music and video streaming,
vastly improved graphical performance and epanded online functionality
Blu-ray
New disk format that became the promi-
nent medium for future films and games
Nintendo Wii Controllers
Wireless motion sensing controllers enabled
new types of immersive gaming
Facebook Newsfeed
Introduced a personalised list of news
stories to user’s homepage
Apple dashboard
A new way to instantly access important
information with widgets Google Earth
Brought 3D renderings of earth to desktop browsers that
users could explore with controls
Apple iPod 5G
iPod Classic design with ability to playback
video files. Video and photo slideshows could
also be played on TVs using an AV cable
YouTube
Allowed people to watch and share their original
videos through a web platform for the first time
Tom Tom - Go
Their first all-in-one sat-nav device
Apple iPhoto
Made saving, organising and sharing
digital phtographs much easier
Microsoft - Xbox live
One of the first online gaming network for consoles which surpassed
Dreamcast’s ‘SegaNet’ in popularity and competed with Sony’s free
PSN, despite being a subscription service.
Liden Lab Second Life
A new form of shared 3D entertainment
within an immersive, self-expressive world
iRobot Roomba
The first robot vacuum cleaner
Google Image search
Allowed online users to search the
web for image content
Apple iPod
The click wheel became a revolutionary
new for of browsing
Microsoft Xbox
Microsoft’s foray into the gaming console market had im-
proved graphical performance and the first to include a hard
disk. It had popular exclusive games sucha as Halo 2 and its
built in ethernet port paved the way for online gaming
Apple Mac OS X
Introduction of the ‘Dock’ and powerful
graphics features
Sharp J-Phone
First camera phone
Windows Pocket PC 2000
Early version of the windows
mobile operating system
Sony - Playstation 2
Marked a huge leap in graphical performance of
console gaming
Prada, Karim Rashid
Multidose Skincare
BP
The Lightweight Gas Bottle
Kenzo
Flower
Voss
Voss Water
Perrier
Millenium Ltd Edition
Evian
Millenium Ltd Edition Bottle
Hyoketsu Kirin, Bravis International
Chu-hi
Heinz
Tomato Ketchup Upside Down Bottle
Cadbury
Comic Relief Dubble
Flora
Pro-activ Dragonfly, Pentagram
Organic Tea
Wild Brew, WMH
Bottle
Ren
Organic Skincare
Issey Miyake, Curiosity Inc
Feu d’Issey Light
TDK, IDEO
Stackable CD-R cases
IKEA, Stockholm Design Lab
Packaging
Apple
iPod 1st Generation
Yves Saint Laurent, Tom Ford
M7
Philou, Fuseproject
Shampoo
Ariel
Liquitabs
Belazu, Turner Duckworth
Olive Oil
Hovis, WMH
Bread
Ty Nant, Ross Lovegrove
Water Bottle
Timex, Jager DiPaola Kemp Design
Helix
Metasense, Karim Rashid
Shisedo
Dior
Higher
Stella
Draft Keg
Calvin Klein
Crave
EAT, Pentagram
Packaging
Sen, Wolf Olins
Tea
Wrigley’s
Extra Thin Ice
Cadbury
ButtonsWalkers, Landor
Sensations
Munchsters
Lunchpods
Commes des Garcons
Series 3
Chanel
Precision
Gucci
Rush 2
Schwartz
Shotz
Harvey Nichols
Foodhall own-brand
Imperial Leather
Bathtime Double Bubble
Heineken
Quality Bottle
Green & Blacks, Pearlfisher
Brand Refresh
Hugo Boss
Boss in Motion Adobe, Meta Design
Creative Suite
Kenzo
Kenzo Air
Dulux, Tin Horse
Easy Can
Microsoft, Starck, Swerve Inc
Optical Mouse
Heals, Lippa Pearce
Identity
Flowerbomb
Viktor & Rolf L’Oreal
Men Expert
Apple
iPod Shuffle
Prada
Eau de Parfum
Samsung & O2, Lambie Nairn
s400i imode
Apple
Macbook Pro
Calvin Klein
Euphoria Men
Stella McCartney
Stella in Two Peony
Arla
Lactofree
Tom Ford
Black Orchid
Vodavoda
Vodka
Silvaris
Rice
Waitrose, Turner Duckworth
Dried Fruit
Ella’s Kitchen Organic
Smoothie
Munch Bunch
Squashums
Mars, BBDO
LTD Edition
Dorset Cereals, Big Fish
Packaging
Sainsburys, WMH
Basic
Marmite
Squeezy
Molton Brown, JKR
Christmas Boxes
Amazon
Kindle
Apple
iPod Nano
Calvin Klein
In2U
1 Litre
Water
Korner
Skincare
Givenchy
Ange ou Der
Veetee
Dine-in rice
Coca-Cola, Turner Duckworth
Aluminium Contour Bottle
Nude, Pearlfisher
Skincare
Face Boutique
Skincare
Higgidy, Ziggurat Brands
Pies
Heinz
Snap Pots
Divine, WMH
Chocolate Bar
Heinz, Cowan Design
Farmer’s Market Soup
Waitrose, Turner Duckworth
Honey
Traidcraft, Landor
Brand Refresh
Bottlegreen, Ziggurat
Cordial
Sainsburys, Anya Hindmarch
Reusable Bag
Dr Stuart’s, Pearlfished
Extraordinarily Good Teas
Puma
Phillip Starck Packaging
Good Morning Tech
Music Box
Dulux
Paint Pod
Fuseproject
Y Water
Urbanears
Headphones
Help, Chapps Malin
Pharmaceuticals
Ricci Ricci
Fragrance
Kleenex, Hiroko Sanders
Target Limited Fruit Edition
Life, Bob Design
NK Range
Ariel, Tin Horse
Professional
Issey Miyake
A Scent
Anick a Yi & Maggoe Peng
Shienobu Twilight
Artek x Commes des Garcons
Standard
Puma, Fuseproject
Shoe Box Bag
Commes des Garcons
Merry Happy Crazy Colour
Topshop
In-House Makeup
Hermes
Voyage
Living Proof, Wolf Olins
No FrizzMethod
Concentrated Detergent Pump
Marc Jacobs
Bang
Ramlosa, Nine
Water
Innocent
Orange Juice Carafe
Black Elk, NTGJ
Vodka
Coca-Cola, Turner Duckworth
Diet Coke 12 Pack
HP, Hornall Anderson
Movember LTD Edition
Help, Pearlfisher
Remedies
Aero
Lamb
Eguale, Happy F&B
Chocolate
The Natural, Pearlfisher
Guzzle Puzzle
Bar Gelato, Bureau of Betterment
Packaging
Smirnoff, JWT
Calpiroska
Apple
EarPods
Bombay Sapphire, Webb deVlam
Packaging
Coca-Cola
250ml Can
Tesco
Tesco Finest Range
Graze
Snack Box
Tide
Pods
Flash, Studio Davis
Gel
Cadbury, Pearlfisher
Dairy Milk
DairyStix
Packaging
Nivea, Fuseproject
Bottle
Minute Maid
Mini Bottle
Eufora
Beautifying Elixirs
Tate & Lyle, DesignBridge
Icing Sugar LTD Edition
Geo Organics
Freddy Taylor
Doves Farm Organic, Studio h
Packaging
Five, Designers United
Olive Oil
Vaska, Tomorrow Partners
Bleach
Stella Artois, PI Global
Lightweight Bottle
Fuseproject
Jambox Speaker
Heineken
Tapje Keg
Korefe
Stop The Water
Starbucks
Brand Refresh
Stella McCartney
Print Collection
Absolut
Unique LTD Edition
The Food Doctor
Pearlfisher
Kellog’s
Retro Cereal, Jubilee LTD Editioin
Lil-Lets, BrandOpus
Brand Refresh
Coca-Cola
125th Anniversary LTD Edition
Vi Novell, Atipus
Wine
Ebay
Reusable Box
AIAIAI
Headphones
Method
Moisture Hand Wash
Method
Omop
Jil Sander
Style Pastels
Persil
Small & Mighty
Innocent
Veg Pots
Daylesford
Organic Milk Eco Pouch
Starck Studios
LA Olive Oil
Mitzi Blue, Zotter
Chocolate
JME, Pearlfisher
Range
Tropicana
Go! Kids
Cadbury, Pearlfisher
Buttons
Waitrose
Essential Waitrose
Waitrose
‘Snip and slice’ Mince
Clipper, Big Fish
Tea Design Refresh
Cadbury
Challenge Bar Launch
Heinz
Beanz Fridge Pack
Found Organic
Juic
MLK, Deopt WPF Russia
Organic Dairy
Peppersmith, B&B Studio
Gum
Wrigley’s
5
Jordans, Pearlfisher
Country Crisp Muesli
This Water, Pearlfisher
Bottle
Tilda, WMH
Brand Refresh
Lynx / Axe
Aerosal
Waitrose
Branding
Superdrug, Turner Duckworth
Extracts
Aquafresh
Iso Active
Jawbone, Fuseproject
Headset
Kenzo, Hara Design Institue
Kenzo Power
Ariel, Studio Davis, Landor
Ariel Excel Gel
Alexander McQueen
My Queen
Bulldog, Flow Design
Bulldog
Original Source, Alloy
Shower Gel
Waitrose, Pearlfisher
Olive Oils
Naked, Lippa Pearce
Naked
POM
Wonderful JuiceNaked
Fallen
Vodka
Sainsbury, WMH
So Organic
Kettle, Michael Osborne
Kettle Chips
Waitrose, Lewis Mobery
Cheeses
Smarties
Hexagon Packaging
Gü, Big Fish
Brownies
Head & Shoulders, Pi Global
Head & Shoulders
Equilir, Curiosity Inc
Kanebo Cosmetic Range
iRiver
MP3 Player
Kenzo, Karim Rashid
Ryoko
Motorola, Kornick Lindsay
Pebl
Waitrose, Lewis Moberly
Cook’s Ingredients
Naoto Fukasawa
Fruit Juice
Jonathan Crisp, Ziggurat
Crisps
Walkers
Potato Heads Crisps
Clipper, WMH
Tea
McVities, WMH
Jaffa
Innocent
Pure Fruit Smoothie Carton
Blockhead, Brandhouse
Blockhead
Heals
Toiletries
Ipsei, Barber & Osgerby
Bottle
Marks & Spencer
Lifestore Steam Iron
Estée Lauder
Beyond Paradise
Hip, Fuseproject
Holi-spa
Boots, Dew Gibbons
Essentials Range
Unilever, DesignBridge
I can’t believe it’s not butter
Firefly
Juice
Hula Hoops
Shoks
Fox’s, SiebertHead
Confectionary
Kschocolat, Marque
Milk Chocolate
Kevin Murphy
Homme
Selfridges, R Design
Food Hall
SKYY90
Vodka
Nike, Nike TechLab Team
Portable Sport Audio
Kotex, Coley Porter Bell
Feminine hygiene products
Method, Karim Rashid
Dish Soap
Segway - Human transporter
First self-banancing, electric powered
transportation machine
Microsoft IntelliMouse
First optical mouse with scroll wheel and auxillary buttons
Mini
Cooper
Ford
24-7 (Concept)
BMW
X-Coupe (Concept)
Land Rover
Range Rover
Cadillac
Clen (Concept)
Renault
Megane
Smart
Roadster
BMW
CS1 (Concept)
Nissan
Cube
Jaguar
R-Type (Concept)
BMW
Z4 Roadster
Audi
A3
Mazda
RX8
Scion
xB
Toyota
Prius
Nissan
Micra
Toyota
CS&S (Concept)
Mazda
Ibuki (Concept)
Volvo
VCC (Concept)
Land Rover
Discovery
Land Rover
Range Rover Stormer (Concept)
Audi
RSQ (Concept)
Lamborghini
Gallardo
BMW
1 Series
Smart
ForFour
Fiat
Trepiuno (Concept)
Alfa Romeo
8C (Concept)
Skoda
Yeti (Concept)
Dodge
Challenger (Concept)
Ford
S-Max (Concept)
Mazda
Senku (Concept)
Honda
Civic
Bugatti
Veyron
Ford
SyNus (Concept)
Aston Martin
Rapide (Concept)
Ford
F350 Super Chief (Concept)Saab
AeroX (Concept)
Mitsubishi
EZ (Concept)
Fiat
Grand Punto
Alfa Romeo
Brera
Volvo
C30
BMW
Z4 Coupe
Audi
R8
Audi
A5
Ford
Airstream (Concept)
Mazda
Hakaze (Concept)
VW
Up (Concept)
Nissan
Skyline GT-R
Toyota
IQ
Renault
Twizy (Concept)
VW
Scirocco
Alfa Romeo
MiTo
Land Rover
LRX (Concept)
Kia
Soul
KTM
X-Bow
BMW
GINA (Concept)
Jaguar
XF
BMW
Vision EfficientDynamics (Concept)
Ferrari
458 Italia
Peugeot
RC-Z (Concept)
BMW
5 Series GT
Honda
CR-Z (Concept)
Honda
EV-N (Concept)
Mercedes
SLS AMG
Jaguar
C-X75 (Concept)
BMW
i3 (Concept)
Citroen
Tubik (Concept)
Mercedes-Benz
Biome (Concept)
Alfa Romeo
4C (Concept)
VW
XL1 (Concept)
Ford
Evos (Concept)
Hyundai
Curb (Concept)
Smart
Forvision (Concept)
Peugeot
Onyx (Concept)
Land Rover
Range Rover
Tesla
Model X (Concept)
Lexus
LF-CC (Concept)
Citroen
C4 Cactus (Concept)
Cadillac
Elmiraj (Concept)
Mercedes-Benz
F015 (Concept)
Aston Martin
Lagonda Taraf
Porsche
Mission E (Concept)
Aston Martin
DBX (Concept)
Mercedes-Benz
IAA (Concept)
Volvo
40.1 (Concept)
Mercedes-Benz
Maybach Vision (Concept)
Renault
Trezor (Concept)
VW
ID (Concept)
BMW
Vision Next 100 (Concept)
Tesla
Model X
Aston Martin
DB11
Jaguar
I-Pace (Concept)
Lucid
Air
Rolls Royce
Vision Next 100 (Concept)
BMW
8 Series (Concept)
Audi
E-tron Sportback (Concept)
Toyota
i-Tril (Concept)
Tesla
Model 3
McLaren
720S
VW
Sedric (Concept)
Peugeot
Instinct (Concept)
Faraday Future
FF91 (Concept)
Honda
NeuV (Concept)
Chrysler
Portal (Concept)
Lexus
LF-SA (Concept)
Audi
Prologue Avant (Concept)
Peugeot
Fractal (Concept)
Honda
Project 2&4 (Concept)
Suzuki
Air Triser (Concept)
Bentley
EXP-10 Speed 6 (Concept)
Peugeot
Exalt (Concept)
Volvo
XC90
Peugeot
Quartz (Concept)
Toyota
C-HR (Concept)
Infiniti
Q80 Inspiration (Concept)
Volvo
XC Coupe Concept (Concept)
Toyota
FT-1 (Concept)
Volvo
Concept Coupe (Concept)
Lamborghini
Egoista (Concept)
Jaguar
CX-17 (Concept)
BMW
4 Series Coupe
Smart
For Joy (Concept)
Kia
Provo (Concept)
Nissan
IDx Freeflow (Concept)
Jaguar
CX-16 (Concept)
VW
Bulli (Concept)
Honda
AC-X (Concept)
Toyota
FT-bh (Concept)
Kia
GT (Concept)
Lamborghini
Sesto Elemento
Alfa Romeo
2uettottanta by Pininfarina (Concept)
Renault
Dezir (Concept)
Audi
Quattro (Concept)
Audi
A1
Nissan
Juke
Kia
Pop (Concept)
Ford
Start (Concept)
Citroen
DS3
Aston Martin
Cygnet (Concept)
Lamborghini
Reventon
Chevrolet
Volt (Concept)
Ford
Verve (Concept)
BMW
3 Series Coupe
Citroen
C6
Ford
Iosis (Concept)
Renault
Wind (Concept)
Alfa Romeo
Brera (Concept)
Ford
49 (Concept)
Alfa Romeo
147
Toyota
Pod (Concept)
Seat
Tango (Concept)
Volkswagen
Microbus (Concept)
Chrysler
Crossfire (Concept)
Jaguar
F-Type (Concept)
Chrysler
PT Cruiser
Saab
9X (Concept)
Pagani
Zonda C12
Audi
A2
Renault
Koleos (Concept)
Audi
Allroad
Calvin Klein, In2U
Etesian, Mousegraphics
Gold Olive Oil
IKEA, Stockholm Design Lab
Skarpsill
BLK
Water
Panadol
Compack PackToni & Guy, JDO
Cleanse
T-stick
Packaging
Zeo, Blue Marlin
Bottle
Sure
Compressed Cans
Innocent
Noodle Pot
Coca-Cola
Share a Coke Campaign
Persil, Tin Horse
Small & Mighty
Truett-Hurs, Stranger & Stranger
PaperBoy Wine
Imperial Leather, PZ Cussons
Foamburst
Ecover
Ocean Plastic Bottle
Walkers
Market Deli
Pepsi
Big Bold Blue
Method
Air Freshener
Coca-Cola
One Brand Strategy
Orangina, BrandMe
Bottle
Oreo
Color Filled
Snickers
Hunger Symptoms Range
Hellmann’s, Alpa and Aptar Group
Squeeze More Out
Zee, Gen Design Studio
Honey
Pepsi, Karim Rashid
Prestige
Argos, The Partners
Simple Value Packaging
Myst
Olive Oil
Benelux Eternal Oceans, Anthem Design
Can
Coca-Cola
One Brand
Jeju, Cloudandco
Water Bottle
Honey Monster, Robot Food
Packaging Redesign
Nutella
Algorithm Packaging
Fanta, Drink Works
Bottle Redesign
Hinoki
Skincare
Marc Jacobs, Established
Covert
Kvell
Waterdrop
Opus B
Slow Drink
Heineken
FOBO Bottle
Brandless
Packaging
Absolut, Ardagh Group
Facet
Brewdog, B&B Studio
Lone Wolf
Logitech
G Mouse Packaging
Kleenex
Facial Cleansing Range
Diz Diz, TATABI Studio
Popcorn
Orangina, Suntory Design
Spiral Peel
McDonald’s
Bag Tray
Adidas, Colt
Adidas Athletics
Commes des Garcons
Concrete Fragrance
Kellogs, Bemis
Nutri-Grain Bakery Delights
Cadbury, Pacproject, Mayr-Melnhof Packaging Deeside
Roses
Budweiser, Anheuser-Busch
Bow-Tie Can
McDonald’s
QR Cups and Bags
Lynx / Axe, SeymourPowell
Aerosal
M&M’s
Value Stick
Kallo, Big Fish
Rice Cakes
Coca-Cola
1.75l Bottle
Absolut Tune
The Brand Union
Glade, Smart Design
Expressions Fragrance Mist
Jools Drinks
Tea
Brewdog
Label Update
Bear, B&B Studio
YoYos
Lurpak, Pearlfisher
Slow Churned Butter
Arodama, Bob Studio
Packaging
Marc Jacobs
Cosmetics
Axe / Lynx
White Label
Hello, Designworks
Oral Care
Barcardi, Interbrand
Breezer LTD Edition
Cadbury, Mondelez India
Bournville
Robinsons, Studio Davis & Brand House
Squash’d
It’s Skin
Pure Moisture Cream
Lipton, Amcor Rigid Plastics
Tea Packaging
Extra, Interbrand
Brand Refresh
PG Tips, JKR
Brand Refresh
Skittles
Resealable Pot
Clinique
Pep-Start
Calvin Klein, Cedric Ragot
CK2
Vodafone, Studiomem
Device Packaging
Huel
Pouch
Adidas
NMD R1 Pitch Black
Mast x Calico
Chocolate Packaging
Tanqueray, Design Bridge
No. Ten
Veuve Clicquot, PaperFoam
Naturally Clicquot 2
Yollies, Kerry Foods
Yoghurt Lollies
Whole Earth, Big Fish
Peanut Butter
Shiawase, Nendo
Banana Sticker
7up
Vintage
Coca-Cola
Festive Bow Bottle
Big Fish
9 Bar
Jawbone, Fuseproject
UP
Smirnoff White
Design Bridge
Luca Nichetto
Cloth
Joseph Joseph
Flex, Toilet Brush
Jonas Wagnell
Wander Light
Smirnoff, Diageo
Cider
Adobe Ink & Slide
Gave creatives a new, intuitive way to use the
Adobe creative suite on tablets
Google Chromecast
Simplified internet streaming and gave people
retroactive access to apps on their TVs
Timeline from Plan Automotive, Product, Interaction, Packaging
Copyright Plan Strategic 2018 — check them out they are really smart: www.plan.london

14. Jospeh Joseph, Nest (Morph)
Tom Dixon
Fluro Light
Loewe AG
Connect LCD TV
Apple
Macbook Air
HTC
Diamond
Aliph, Yves Behar
Jaw Bone 2
Bowers & Wilkins, Native Design
Zeppelin iPhone Speaker
Tej Chauhan
Colombo Two
Canal+, Yves Behar
Le Cube
Plus Minus Zero, Naoto Fukasawa
Kettle
Established & Sons, Barber & Osgerby
Iris Table
Shay Alkalay
Stack
Monza, Konstantin Grcic
Plank
Apple
Cinema Display
HTC
Legend Samsung
Corby 2
Venini, Barber & Osgerby
Lanterne Marine
Zaha Hadid
Melissa
Lacoste
Stealth
HTC
Magic
Samsung
Diva
Rado, Jasper Morrison
5.5
Joseph Joseph
Nest (Morph)
Flos, Barber & Osgerby
Table Light
Maruni
Hiroshima
Nendo
Thin Black Lines
Sony Bravia
Monolith NX800
Apple
Magic Mouse
Sony
NEX 3
Rowenta, Elium Studio
Ceramic Art
Royal VKB, Jorre Van Ast
Geo Draining Rack
Nike
Royal Air Mid
Issey Miyake
L’eau D’Issey
Sony
E Series
HTC
Legend
Beats by Dr Dre
Studio
Apple
iPhone 4 Uniform Wares
200
LG
OLED TV
Vitra, Barber Osgerby
Tipton
Jawbone, Yves Behar
Jambox
Hulger, Samuel Wilkinson
Plumen 001
Nest
Learning Thermostat
Lexon, Jeremy & Adrian Wright
Buro
Æsir, Yves Behar
AE+Y
Sony Vaio
Z Series
Huawei, Claesson Koivisto
Folded Leaf
Marloes Ten Bhömer
Pressed Leather Shoe
O.D.M, Michael Young
Hacker
Jawbone, Yves Behar
UP
AiAiAi, KiBiSi
TMA-1
Samsung
LED8000
Cappellini, Benjamin Hubert
Garment Chair
Bang & Olufsen
Beolit12
Pentax, Marc Newson
K01
HTC
8X
Nike
Flyknit Barber Osgerby
Olympics Torch
Fuse Project
Sabi
New Deal Design
Slingbox
Issey Miyake
Bao Bao
Magis, Bouroullec Brothers
Pilla Chair Loewe
Connect Samsung
4K LED TV
Apple
Mac Pro
Leica, Marc Ne
M Limited Editio
B&O
H6
Mircrosoft
Surface Bang & Olufsen
A9
Casamania, Benjamin Hubert
Maritime
Samsung, Fukasawa
Netbook
Established & Sons, Bouroullec Brothers
Quilt
Established & Sons, Terence Woodgate & John Barnar
Surface Table
Apple app store
Allowed iPhone and iPod touch users to
purchase and download applications
Spotify
Brought unlimited music streaming on
an easy to use web platform
HTC Dream
The first commercially released device
running Android
Skype app
IP video calling brought to mobile devices
Foursquare
Marked the beginning of location based check-ins
Khan Academy
Changed the rules of education to a progressive
levelling allowing children to learn at their own pace
Real 3D
Brought digital 3D movies to the big screen
Google Maps for Mobile
Brought Turn by turn navigation
to smartphones, distrupting the
sat-nav market
Microsoft Xbox 360 Kinect
Used skeletal mapping technology, capable of simultaneously
tracking four people for immersive gaming and experiences
Google - Android 4.0
Created a uniform platform for both smart-
phones and tablets wile simplifying the UI and
adding features such as facial recognition
Apple - AirDrop
Enabled quick sending of data
within the Apple ecosystem
Google Wallet
First android mobile payment system
Nest Thermostat
With a circular control interface and
machine learning capabilities Apple - iOS5
Made the inclusion of emojis in text
messages much more accessible
Snapchat
Brought a new dimension to picture messaging
by creating messages only available for a short
time before they become inaccessible.
Nokia - Lumia 920
Was one of the first phones capable
of inductive charging
Nike+ Fuelband
Gamified exercise by unifying overall
experience between phone and wearable
Philips - Hue
First smart wireless lighting system
connected to an app.
Cardio
Now used in many apps, card recognition using smart-
phone cameras was pioneered on this software
Google Now
AI and masses of data were used
to push relevant notification ‘cards’
to Android home screens such as
suggested dleaving time based on
calendar events and traffic conditions
Seaboard - ROLI k
A new medium for
between electronic
Oculus - DK1
The first developer
Snapchat - Story
Was the first 24 st
share a sequence
Netflix - ‘House o
Use of big data to m
always find an enga
Google - Project glass
Googles first attempt in augmented reality
Microsoft Surface & Windows 8
Microsoft brought the metro UI to their own
device to create an entriely new microsoft ‘feel’
on a laptop/tablet crossover
Tinder
Began a new paradigm of online dating by
gamifying the experience, best known for
the ‘swipe’ feature
Apple Siri
Apple’s intelligent personal assistant could
understand natural human language and answer
basic questions (often in a funny way)
Facebook Timeline
Was a new kind of profile that let users highlight photos, posts and
life events. It restructured profiles as a timeline with a large cover
photo at the top of the page.
Apple Facetime
Seamless mobile video
conferencing on iOS devices
Instagram
Brought a social network around
a photo editing platform
Nintendo 3DS
Enabled glasses-free, 3D portable gaming
Apple TV Airplay
Let Apple users play content between
mobile devices and their Apple TV
Google Nexus S
First Android device with NFC
Uber
New platform brought an array of innovations to ordering taxis,
including driver ratings, mobile payments and arrival mapping
Apple Voice control
Early voice control features on the iPhone
allowed hands-free operation when dialling,
texting or controlling media
Google- Real time search
Included search results from real time information sources
such as Twitter, Facebook and news websites.
Google - Voice search
Let users search Google with
their iPhones
Google Chrome OS
The first operating system to use a web
browser as its principle UI
Apple Macbook Air Multi Touch Trackpad
Brought multi-touch gesture support to laptops allowing
pinch, rotate and swipe for more intuitive interactions
Dropbox
One of the first cloud based document storage
utilising the Amazon Web Service S3
Shazam app
Song recognition on the go
Airbnb
Allowed users to rent their home
through a web platform
2008 2009 2010 2011 2012 2
Jospeh Joseph, Nest (Morph)
Tom Dixon
Fluro Light
Monza, Konstantin Grcic
Plank
Flos, Barber & Osgerby
Table Light
Maruni
Hiroshima
Nendo
Thin Black Lines
Sony
NEX 3
LG
OLED TV
Vitra, Barber Osgerby
Tipton
Samsung
LED8000
Cappellini, Benjamin Hubert
Garment Chair
Magis, Bouroullec Brothers
Pilla Chair Loewe
Connect Samsung
4K LED TV
Casamania, Benjamin Hubert
Maritime
Established & Sons, Bouroullec Brothers
Quilt
Established & Sons, Terence Woodgate & John Barnar
Surface Table
Toyota
IQ
Renault
Twizy (Concept)
VW
Scirocco
Alfa Romeo
MiTo
Land Rover
LRX (Concept)
Kia
Soul
KTM
X-Bow
BMW
GINA (Concept)
Jaguar
XF
BMW
Vision EfficientDynamics (Concept)
Ferrari
458 Italia
Peugeot
RC-Z (Concept)
BMW
5 Series GT
Honda
CR-Z (Concept)
Honda
EV-N (Concept)
Mercedes
SLS AMG
Jaguar
C-X75 (Concept)
BMW
i3 (Concept)
Citroen
Tubik (Concept)
Mercedes-Benz
Biome (Concept)
Alfa Romeo
4C (Concept)
VW
XL1 (Concept)
Ford
Evos (Concept)
Hyundai
Curb (Concept)
Smart
Forvision (Concept)
Peugeot
Onyx (Concept)
Land Rover
Range Rover
Tesla
Model X (Concept)
Lexus
LF-CC (Concept)
Jaguar
CX-17 (Concept)
Nissan
IDx Freeflow (Con
Jaguar
CX-16 (Concept)
VW
Bulli (Concept)
Honda
AC-X (Concept)
Toyota
FT-bh (Concept)
Kia
GT (Concept)
Lamborghini
Sesto Elemento
Alfa Romeo
2uettottanta by Pininfarina (Concept)
Renault
Dezir (Concept)
Audi
Quattro (Concept)
Audi
A1
Nissan
Juke
Kia
Pop (Concept)
Ford
Start (Concept)
Citroen
DS3
Aston Martin
Cygnet (Concept)
Jospeh Joseph, Nest (Morph)
Tom Dixon
Fluro Light
Loewe AG
Connect LCD TV
Apple
Macbook Air
HTC
Diamond
Aliph, Yves Behar
Jaw Bone 2
Bowers & Wilkins, Native Design
Zeppelin iPhone Speaker
Tej Chauhan
Colombo Two
Canal+, Yves Behar
Le Cube
Plus Minus Zero, Naoto Fukasawa
Kettle
Established & Sons, Barber & Osgerby
Iris Table
Shay Alkalay
Stack
Monza, Konstantin Grcic
Plank
Apple
Cinema Display
HTC
Legend Samsung
Corby 2
Venini, Barber & Osgerby
Lanterne Marine
Zaha Hadid
Melissa
Lacoste
Stealth
HTC
Magic
Samsung
Diva
Rado, Jasper Morrison
5.5
Joseph Joseph
Nest (Morph)
Flos, Barber & Osgerby
Table Light
Maruni
Hiroshima
Nendo
Thin Black Lines
Sony Bravia
Monolith NX800
Apple
Magic Mouse
Sony
NEX 3
Rowenta, Elium Studio
Ceramic Art
Royal VKB, Jorre Van Ast
Geo Draining Rack
Nike
Royal Air Mid
Issey Miyake
L’eau D’Issey
Sony
E Series
HTC
Legend
Beats by Dr Dre
Studio
Apple
iPhone 4 Uniform Wares
200
LG
OLED TV
Vitra, Barber Osgerby
Tipton
Jawbone, Yves Behar
Jambox
Hulger, Samuel Wilkinson
Plumen 001
Nest
Learning Thermostat
Lexon, Jeremy & Adrian Wright
Buro
Æsir, Yves Behar
AE+Y
Sony Vaio
Z Series
Huawei, Claesson Koivisto
Folded Leaf
Marloes Ten Bhömer
Pressed Leather Shoe
O.D.M, Michael Young
Hacker
Jawbone, Yves Behar
UP
AiAiAi, KiBiSi
TMA-1
Samsung
LED8000
Cappellini, Benjamin Hubert
Garment Chair
Bang & Olufsen
Beolit12
Pentax, Marc Newson
K01
HTC
8X
Nike
Flyknit Barber Osgerby
Olympics Torch
Fuse Project
Sabi
New Deal Design
Slingbox
Issey Miyake
Bao Bao
Magis, Bouroullec Brothers
Pilla Chair Loewe
Connect Samsung
4K LED TV
Apple
Mac Pro
Leica, Marc Ne
M Limited Editio
B&O
H6
Mircrosoft
Surface Bang & Olufsen
A9
Casamania, Benjamin Hubert
Maritime
Samsung, Fukasawa
Netbook
Established & Sons, Bouroullec Brothers
Quilt
Established & Sons, Terence Woodgate & John Barnar
Surface Table
Apple app store
Allowed iPhone and iPod touch users to
purchase and download applications
Spotify
Brought unlimited music streaming on
an easy to use web platform
HTC Dream
The first commercially released device
running Android
Skype app
IP video calling brought to mobile devices
Foursquare
Marked the beginning of location based check-ins
Khan Academy
Changed the rules of education to a progressive
levelling allowing children to learn at their own pace
Google Maps for Mobile
Brought Turn by turn navigation
to smartphones, distrupting the
sat-nav market
Microsoft Xbox 360 Kinect
Used skeletal mapping technology, capable of simultaneously
tracking four people for immersive gaming and experiences
Google - Android 4.0
Created a uniform platform for both smart-
phones and tablets wile simplifying the UI and
adding features such as facial recognition
Apple - AirDrop
Enabled quick sending of data
within the Apple ecosystem
Snapchat
Brought a new dimension to picture messaging
by creating messages only available for a short
time before they become inaccessible.
Nokia - Lumia 920
Was one of the first phones capable
of inductive charging
Nike+ Fuelband
Gamified exercise by unifying overall
experience between phone and wearable
Cardio
Now used in many apps, card recognition using smart-
phone cameras was pioneered on this software
Google Now
AI and masses of data were used
to push relevant notification ‘cards’
to Android home screens such as
suggested dleaving time based on
calendar events and traffic conditions
Seaboard - ROLI k
A new medium for
between electronic
Oculus - DK1
The first developer
Snapchat - Story
Was the first 24 st
share a sequence
Google - Project glass
Googles first attempt in augmented reality
Microsoft Surface & Windows 8
Microsoft brought the metro UI to their own
device to create an entriely new microsoft ‘feel’
on a laptop/tablet crossover
Apple Siri
Apple’s intelligent personal assistant could
understand natural human language and answer
basic questions (often in a funny way)
Facebook Timeline
Was a new kind of profile that let users highlight photos, posts and
life events. It restructured profiles as a timeline with a large cover
photo at the top of the page.
Apple Facetime
Seamless mobile video
conferencing on iOS devices
Instagram
Brought a social network around
a photo editing platform
Nintendo 3DS
Enabled glasses-free, 3D portable gaming
Uber
New platform brought an array of innovations to ordering taxis,
including driver ratings, mobile payments and arrival mapping
Apple Voice control
Early voice control features on the iPhone
allowed hands-free operation when dialling,
texting or controlling media
Google - Voice search
Let users search Google with
their iPhones
Google Chrome OS
The first operating system to use a web
browser as its principle UI
Dropbox
One of the first cloud based document storage
utilising the Amazon Web Service S3
Airbnb
Allowed users to rent their home
through a web platform
Copyright Plan Strategic 2018 — check them out they are really smart: www.plan.london

15. Samsung
4K LED TV
Apple
Mac Pro
Leica, Marc Newson & Jonathan Ive
M Limited Edition
B&O
H6
Nokia
Lumia 1020
Nike
Free Inneva Woven SP
Libratone
Loop
Jawbone, Fuse Project
Jambox Mini
Ligne Roset, Benjamin Hubert
Container
Sony
4K Ultra Short Throw Projector
Barber & Osgerby
Bodleian Chair
Knoll, Barber & Osgerby
Pilot Chair
Muji, Naoto Fukasawa
Kettle
Bang & Olufsen
Beoplay A2
Withings
Thermometer
Ikea
Sladda
Brunner
Halm Chair
Sony
PS-HX500Pavillion
Speaker
Dyson
Supersonic
Nike
HyperAdapt
Microsoft
Surface Studio
Bugaboo
Boxer
HAY
Can Sofa
Goodmans
Nod
Bruzzoni
Toothbrush
LG
Signature Washing Machine
Google
Daydream View
Samsung, Yves Behar
Frame TV
Microsoft
Surface Laptop
Layer x Morosso
Tent Chair
Emeco, Jasper Morrison
1 Inch Chair
Adidas
Futurecraft 4D
Bang & Olufsen
Beoshape Sound
Nike
Zoom Vaporfly Elite
Nest
Cam IQ
Norton
Core
Samsung
Galaxy S6 Edge
Polaroid
Polaroid Cube
Calvin Klein
CK2
Bravat
Hand-free Cup Filler
Canal+, Yves Behar
Le Cube S
Adidas x Parley
Ultra Boost
Wrong for HAY, Lars Beller Fjetland
Cloche Lamp
Samsung, Bouroullec Brothers
Serif TV
Vifa
Copenhagen Speaker Aether
Cone Speaker
Google
Ara PhoneLee Broom
On The Rock
August
Smart Lock
Apple
Apple Watch
Bang & Olufsen
H2
Jasper Morrison and Wataru Kuman
December Chair
11+
Sound 1 Speaker
Maplins K8200
sed
ards’
h as
d on
nditions
Seaboard - ROLI keyboard
A new medium for music production bridging the gap
between electronic and acoustic sound
Oculus - DK1
The first developer kit for Oculus Rift
Snapchat - Story
Was the first 24 story feature allowing users to
share a sequence of clips to document their day
Apple - Touch ID
Unlock, purchase and and authenticate
Apple Pay online or in apps
Netflix - ‘House of Cards’ UX model
Use of big data to make flagship shows
always find an engaged audience
Nest - Smoke alarm
AI driven smoke alarm that notifies
smartphones and talks like a human
Amazon - Echo
The first voice asssistant designed to live physically
in the home, marked the start of mainstream voice
interactivity in the home setting
Google Material Design
Google launched the Material Design Language principles
to update and align GUI across all devicesGoogle Cardboard VR
Opened up entry level VR to anyone
with a smartphone
Tile
Allowed you to track your lost belongings
with your phone for the first time
Samsung Galaxy Note Edge
Used a curved screen to add a new
dimension of interface to the smartphone
Apple Pay
Centralised cards, tickets and gift cards on iOS
paving the way for a cashless and cardless future
Apple Home Kit
Turned the iPhone into a remote for the home,
integrating with many smart home devices
Apple Watch OS
Apple’s foray into the wearables market included an
app home screen, sketch messaging and fitness goals
Snapchat Lens Filters
First example of real time
augmentation of peoples faces
HTC Vive - Room scale VR
Allowed stand up exploration in VR
in a 3mx3m space
Facebook 360
Encouraged user’s facebook followers
to explore the full 360 degrees when
captured with the right camera
Apple Pencil
Added a new layer of interactivity and control
for a range of apps on a powerful tablet
Apple Touch Bar
Revolutionised the keyboard experience by bringing
dynamic controls to the top of the keys
Facebook Emoticons
Let users respond to content in a wider
spectrum of emotions
Microsoft Surface Dial
A new interactivity element for software in Windows
Pokemon GO
Augmented reality game launch
Snap Inc - Spectacles
Let Snapchat users document their lives directly from their
perspective using a camera embedded in glasses
Oculus Touch Controllers
Brought users hands into VR, allowing full
axis movement, point and grip
Google Daydream
The first VR platform that brought gaming,
VR cinema and games across mobile and
standalone devices.
Google Assistant
Building on the Google Now
platform, Assistant can engage in a
2-way converation with the user
Sony Playstation VR
First console ready VR headset
Apple Air Pods
Created a seamless pairing experience
for Bluetooth headphones
Apple iOS11
Brought improvements to productivity, enabled AR experiences
and professional camera and photo features were added
Apple - AR Kit
Apples first development framweork for
mobile based AR experiences
Android Go
A lightweight mobile
OS, Android O which
allowed to be used
on less powerful
smartphones
Amazon Echo look
A hands free camera that can
give style advice to users
Google Lens
Allows users to learn about their surroundings by using their camera to
find out out what an object is, bringing up the ratings of a business.
Facebook Spaces
An avatar driven VR Platform integrated
with the Facebook platform
Nintendo Switch
The first portable modular gaming system
Samsung Internet - CloseBy extension
Gives users more information about their surroundings,
working with Physical Web beacons to push URLs
Microsoft Hololens
The first viable full display AR platform
Apple - 3D touch
New dimension to interaction
on iOS allowing pressure to
surface menus and make
richer app interactions
Amazon Dash button
A meaningful button for the home to
conveniently re-order favorite products
Virtuix Omni
One of the first omni-directional
treadmills for VR exploration
Luca Nichetto
Cloth
Joseph Joseph
Flex, Toilet Brush
Jonas Wagnell
Wander Light
Adobe Ink & Slide
Gave creatives a new, intuitive way to use the
Adobe creative suite on tablets
Google Chromecast
Simplified internet streaming and gave people
retroactive access to apps on their TVs
2013 2014 2015 2016 2017
Samsung
4K LED TV
Ligne Roset, Benjamin Hubert
Container
Sony
4K Ultra Short Throw Projector
Barber & Osgerby
Bodleian Chair
Knoll, Barber & Osgerby
Pilot Chair
Withings
Thermometer
Brunner
Halm Chair
Sony
PS-HX500Pavillion
Speaker
Google
Daydream View
Samsung, Yves Behar
Frame TV
Bang & Olufsen
Beoshape Sound
Samsung, Bouroullec Brothers
Serif TV
Vifa
Copenhagen Speaker Aether
Cone Speaker
Jasper Morrison and Wataru Kuman
December Chair
Citroen
C4 Cactus (Concept)
Cadillac
Elmiraj (Concept)
Mercedes-Benz
F015 (Concept)
Aston Martin
Lagonda Taraf
Porsche
Mission E (Concept)
Aston Martin
DBX (Concept)
Mercedes-Benz
IAA (Concept)
Volvo
40.1 (Concept)
Mercedes-Benz
Maybach Vision (Concept)
Renault
Trezor (Concept)
VW
ID (Concept)
BMW
Vision Next 100 (Concept)
Tesla
Model X
Aston Martin
DB11
Jaguar
I-Pace (Concept)
Lucid
Air
Rolls Royce
Vision Next 100 (Concept)
BMW
8 Series (Concept)
Audi
E-tron Sportback (Concept)
Toyota
i-Tril (Concept)
Tesla
Model 3
McLaren
720S
VW
Sedric (Concept)
Peugeot
Instinct (Concept)
Faraday Future
FF91 (Concept)
Honda
NeuV (Concept)
Chrysler
Portal (Concept)
Lexus
LF-SA (Concept)
Audi
Prologue Avant (Concept)
Peugeot
Fractal (Concept)
Honda
Project 2&4 (Concept)
Suzuki
Air Triser (Concept)
Bentley
EXP-10 Speed 6 (Concept)
Peugeot
Exalt (Concept)
Volvo
XC90
Peugeot
Quartz (Concept)
Toyota
C-HR (Concept)
Infiniti
Q80 Inspiration (Concept)
Volvo
XC Coupe Concept (Concept)
Toyota
FT-1 (Concept)
Volvo
Concept Coupe (Concept)
Lamborghini
Egoista (Concept)
Jaguar
CX-17 (Concept)
BMW
4 Series Coupe
Smart
For Joy (Concept)
Kia
Provo (Concept)
Nissan
IDx Freeflow (Concept)
Jonas Wagnell
Wander Light
Samsung
4K LED TV
Apple
Mac Pro
Leica, Marc Newson & Jonathan Ive
M Limited Edition
B&O
H6
Nokia
Lumia 1020
Nike
Free Inneva Woven SP
Libratone
Loop
Jawbone, Fuse Project
Jambox Mini
Ligne Roset, Benjamin Hubert
Container
Sony
4K Ultra Short Throw Projector
Barber & Osgerby
Bodleian Chair
Knoll, Barber & Osgerby
Pilot Chair
Muji, Naoto Fukasawa
Kettle
Bang & Olufsen
Beoplay A2
Withings
Thermometer
Ikea
Sladda
Brunner
Halm Chair
Sony
PS-HX500Pavillion
Speaker
Dyson
Supersonic
Nike
HyperAdapt
Microsoft
Surface Studio
Bugaboo
Boxer
HAY
Can Sofa
Goodmans
Nod
Bruzzoni
Toothbrush
LG
Signature Washing Machine
Google
Daydream View
Samsung, Yves Behar
Frame TV
Microsoft
Surface Laptop
Layer x Morosso
Tent Chair
Emeco, Jasper Morrison
1 Inch Chair
Adidas
Futurecraft 4D
Bang & Olufsen
Beoshape Sound
Nike
Zoom Vaporfly Elite
Nest
Cam IQ
Norton
Core
Samsung
Galaxy S6 Edge
Polaroid
Polaroid Cube
Calvin Klein
CK2
Bravat
Hand-free Cup Filler
Canal+, Yves Behar
Le Cube S
Adidas x Parley
Ultra Boost
Wrong for HAY, Lars Beller Fjetland
Cloche Lamp
Samsung, Bouroullec Brothers
Serif TV
Vifa
Copenhagen Speaker Aether
Cone Speaker
Google
Ara PhoneLee Broom
On The Rock
August
Smart Lock
Apple
Apple Watch
Bang & Olufsen
H2
Jasper Morrison and Wataru Kuman
December Chair
11+
Sound 1 Speaker
sed
ards’
h as
d on
nditions
Seaboard - ROLI keyboard
A new medium for music production bridging the gap
between electronic and acoustic sound
Oculus - DK1
The first developer kit for Oculus Rift
Snapchat - Story
Was the first 24 story feature allowing users to
share a sequence of clips to document their day
Apple - Touch ID
Unlock, purchase and and authenticate
Nest - Smoke alarm
AI driven smoke alarm that notifies
smartphones and talks like a human
Amazon - Echo
The first voice asssistant designed to live physically
in the home, marked the start of mainstream voice
interactivity in the home setting
Google Material Design
Google launched the Material Design Language principles
to update and align GUI across all devicesGoogle Cardboard VR
Opened up entry level VR to anyone
with a smartphone
Apple Pay
Centralised cards, tickets and gift cards on iOS
paving the way for a cashless and cardless future
Apple Watch OS
Apple’s foray into the wearables market included an
app home screen, sketch messaging and fitness goals
Snapchat Lens Filters
First example of real time
augmentation of peoples faces
HTC Vive - Room scale VR
Allowed stand up exploration in VR
in a 3mx3m space
Apple Pencil
Added a new layer of interactivity and control
for a range of apps on a powerful tablet
Apple Touch Bar
Revolutionised the keyboard experience by bringing
dynamic controls to the top of the keys
Facebook Emoticons
Let users respond to content in a wider
spectrum of emotions
Microsoft Surface Dial
A new interactivity element for software in Windows
Oculus Touch Controllers
Brought users hands into VR, allowing full
axis movement, point and grip
Google Assistant
Building on the Google Now
platform, Assistant can engage in a
2-way converation with the user
Sony Playstation VR
First console ready VR headset
Apple Air Pods
Created a seamless pairing experience
for Bluetooth headphones
Apple iOS11
Brought improvements to productivity, enabled AR experiences
and professional camera and photo features were added
Google Lens
Allows users to learn about their surroundings by using their camera to
find out out what an object is, bringing up the ratings of a business.
Nintendo Switch
The first portable modular gaming system
Samsung Internet - CloseBy extension
Gives users more information about their surroundings,
working with Physical Web beacons to push URLs
Microsoft Hololens
The first viable full display AR platform
Apple - 3D touch
New dimension to interaction
on iOS allowing pressure to
surface menus and make
richer app interactions
Amazon Dash button
A meaningful button for the home to
conveniently re-order favorite products
Virtuix Omni
One of the first omni-directional
treadmills for VR exploration
Luca Nichetto
Cloth
Joseph Joseph
Flex, Toilet Brush
Jonas Wagnell
Wander Light
Adobe Ink & Slide
Gave creatives a new, intuitive way to use the
Adobe creative suite on tablets
Google Chromecast
Simplified internet streaming and gave people
retroactive access to apps on their TVs
Copyright Plan Strategic 2018 — check them out they are really smart: www.plan.london

16. Past 10 years
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
App Store Apple
watch
Nest Occulus rift Deepmind
AlphaGo
Bitcoin Google
glass
Conferences
kickstart
UX London
UX Australia
IxDA Berlin
Interaction
08
1st SDN
service
Design
conference
Peak Kindle Amazon
Echo
Uber
peakTesla
autopilot
Business model generation
Storytelling
Lean UX and micro
interactions
published
Sprint bookContent
strategy
Design for
digital age +
change by
design
Articulating
design
decisions

21. 2017
Personal perspective

22. Brexit kicking in

24. Reluctantly took

25. Reluctantly took

26. Reluctantly took

28. Leading design 2017

29. Leading design 2017

31. Disappointing
Convoluted
Not clear
Antagonistic
Wasn’t aligned
Wasn’t professional

33. Julia Whitney
My coach

34. Julia Whitney
My coach

35. Reflection

36. Who and what am I?

39. Who (and what) am I?
– Personally: who am I?
Roots, family, friends, upbringing, hobbies, passions, family,
friends, faith, values, qualities
– Career: what do I do for money/vocation?
Education, jobs, experience, vocation, skills
– Community: what do I do to connect to others
Absorb, critique, contribute, curate

40. Personal makeup
Half-turkish Mesut
Schoolboy rebel
Dad
Husband
DJ
Bedroom producer

41. Job role Management Consultant
Industrial Designer
Strategist
Interaction Designer, UXer
Web designer
Leader

42. Community engagement
Reader
Speaker
WriterLocal leader
Attendee
Mentor

43. Personal Work Community

44. Career timeline and emotional mapping Work / life mapping

45. Some areas I noticed were really important

46. Focus

47. Outcomes
Nurtured a
happy family
Brought joy
to many
Progressed
practice
Developed
stars
Built a strong
community
Principles
Purposefully
passionate
Productively
provocative
Insightfully
inspiring
Happily
humble
Creatively
curious
Driven
but fun
Silently
supportive

48. If you want to
make the world a
better place, look
at yourself and
make that change
Michael Jackon
'Man in the Mirror’

49. 2018

50. Some challenges in our industry
– Increasing demand for design/ux/product/service
– Increasing hubris about what design can do
– We confuse others and ourselves (titles, skills, methods)
– Hiring and retention is getting tougher
– Ever-changing technology contributes to our confusion

51. Shaping workshops

52. Goals
Use visual frameworks to help
1. Engage people in self reflection
2. Help teams develop stronger competency frameworks
3. Gather data to develop more robust models

53. Different approaches around the world
Design/UX Conferences Corporate conferences Mentored other leaders
Brazil, San Diego,
Amsterdam, London,
Melbourne
BBC, Tesco, Centrica,
Autotrader,

54. Imperfect visual frameworks
Visual tools to gather data, prime the thinking and observe diversity
Bespoke maps, captured areas of development, mentor and mentees

55. Why Jason?

56. Hired
InterviewedReviewed
1000+ 400+
150+
CVs and folios Of practitioners and leaders
Employees
Led
60+Practitioners
Managed + mentored
40+Practitioners

57. Why shape?

58. DIFFERENT
WE’RE ALL

62. https://medium.muz.li/design-types-7d75839a20ea

63. https://medium.muz.li/design-types-7d75839a20ea

64. DTDT
DEFINING THE DAMN THING

66. CAREER DEVELOPED?
HOW HAS YOUR

68. BLOB MAPPING

71. UR
User
Research
ExS
Experience
Strategy
IA
Information
Architecture
IxD
Interaction
Design
ID
Information
Design
CW
Copy
Writing
VL
Visual
Language
MG
Motion
Graphics
Old skool UX Visual Designer / Creative territory
Record data: https://tinyurl.com/blobShaping

72. UX SPECTRUM

73. Strategy
Research
InterfaceInformation
https://vitamintalent.com/ux-spectrum/

74. UX Spectrum
Strategy
Research
Interface
Information
PS
Product
Strategy
CX
Customer
Experience
VD
Visual
Design
IxD
Interaction
Design
QlR
Qualitative
Research
qNR
Quantitative
Research
IA
Information
Architecture
CS
Content
Strategy
https://vitamintalent.com/ux-spectrum/

75. Strategy
Research
Interface
Information
Product Strategy Customer Experience
VisualDesign
InteractionDesign
Q
ualitativeResearchQuantitativeResearch§
Inform
ationArchitectureContentStrategy

77. What is missing
from the models?
menti.com 97 62 18
Customer Experience
Product Strategy
Experience Strategy
Information Architecture
Interaction Design
Qualitative Research
Quantitative Research
Motion Graphics
Visual Language
Copywriting
UR
User
Research
ExS
Experience
Strategy
IA
Information
Architecture
IxD
Interaction
Design
ID
Information
Design
CW
Copy
Writing
VL
Visual
Language
MG
Motion
Graphics

78. DICHOTOMIES
FALSE

80. UX
Research
Strategy
Quant
Pictures
Structure
Product
UI
Design
Delivery
Qual
Words
Flow
Service
(
(
(
(
(
(
)
)
)
)
)
)
)
(

81. SOFT SPREAD

82. What are the most
important qualities of a
modern day designer?
menti.com 97 62 18

83. Qualities

84. Back in 2005, I asked a
similar question

90. Put charts up

93. LEADERSHIP

94. Leadership mapping
Vision &
strategy
Wider org.
capabilities
Advocacy Community
Collaboration Quality
Team
Practice
Map where you spend your time and the three areas where the design function should
grow against 8 key dimensions
– Vision & strategy
Creating the direction and plan for the design offer, team and its culture in relation
to the organisation’s needs
– Community
Engaging external community of designers, peers, and different industry sectors
– Advocacy
Promoting the design offer and team around the business, to clients or to partners
– Wider organisational capabilities
Tracking, resourcing and developing design capabilities across the organisation
– Team
Growing, supporting, nurturing managing the design team of individuals
– Collaboration
Working with peers, other departments and teams to get work done
– Quality
Encouraging quality of product/service thinking (doing right thing) and design
solution delivery details
– Practice
Developing toolkits for the team. Methods, techniques, principles, the environment
and processes the team needs to function most effectively and efficiently

95. Effort distribution across responsibilities
Vision &
strategy
Wider org.
capabilities
Advocacy Community
Collaboration Quality
Team
Practice
Where you spend your time
Where the design
function should spend
more time

96. MATRIX
MOTHERFUNKING

97. Experience
Aptitude
Aspiration
What have they got evidence of doing?
Where do their skills and temperament seem
to align?
Where do they want to develop?
Identify capabilities
and growth areas

98. Over 70 areas and growing
Techniques, methods, approaches

99. https://tinyurl.com/boilingUXocean

100. OWN SHAPE
CRAFT YOUR OWN

101. Influences on desired development
Business needs and
expectations
Industry Team
Individual

102. Novice Competent Strong Expert Guru
Help
others
Growth
area

104. Prototyping
I would help others:
Choose the right
prototyping tools for
a specific challenge.
Working quickly.
Sharing prototypes.
Setting up for user
research.
T32
MENTOR
Prototyping
T32
Mentee

106. Airtable database

107. Airtable database

108. Soft shaping

109. Development cards

110. Key learnings

111. – Paralysing demands on skillset
– Large range of skills, qualities and humility
– Capability tools are imperfect and inconsistent
– People focus more on tangible ui than soft and
strategic skills weak
– People losing interest in traditional ux domains
– People don’t spend time to reflect
– Most orgs can self develop
KEY LEARNINGS

112. Further
analysis and
framework
development
(October)
Collaboration
with others
(ongoing)
DesignOps
conference
(November
5th)
Publish
framework
and learnings
(November)
NEXT STEPS FOR MY WORK
1 2 3 4

113. – Software, Tools, techniques and technologies will
change frequently
– Domains grow slowly and evolve
– Interpersonal skills and qualities require
infinite development
– Foundational skills and knowledge decaying
WIDER OBSERVATIONS

114. Conclusions

115. – Encourage connection, reflection, learning and
mentoring across your teams
– Use visual tools and frameworks to help
– Seek progression beyond money, titles and levels
– Unite teams and communities through diversity
– Don’t forget past when designing your future
RECOMMENDATIONS

116. My name is Jason

117. Personal Work Community
Who (and what) I am

118. Outcomes
Nurtured a
happy family
Brought joy
to many
Progressed
practice
Developed
stars
Built a strong
community
Principles
Purposefully
passionate
Productively
provocative
Insightfully
inspiring
Happily
humble
Creatively
curious
Driven
but fun
Silently
supportive
Who (and what) I want to achieve and be

119. Who (and what)
are you?
Think
Personal | Career | Community

120. Who (and what)
do you want to be?
Think
Personal | Career | Community

121. @jasonmesut
THANK YOU