How Stories Drive Product Success Over Slide Decks
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This document outlines a pitch deck for a company called Boxer that aims to transform the mobile email experience. The deck begins by establishing the problem that email poses on mobile devices and introduces Boxer as a solution to improve triage, response and task management capabilities. It then provides details on the company founders and product roadmap. The deck emphasizes Boxer's opportunity to disrupt business processes and its strategy of prioritizing user and team adoption to drive enterprise sales.
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How Stories Drive Product Success Over Slide Decks
- 1. P E O P L E L O V E S T O R I E S , N O T D E C K S J A S O N S H E L L E N
- 2. H E R E T O D O ? W H A T A R E W E
- 7. T E L L M E W H AT Y O U R E A L LY T H I N K
- 8. D AV I D H O R N I K , A U G U S T C A P I TA L Tell a story. I need to know what problem you are solving and why you care about that problem. “
- 9. C H A R L E S H U D S O N , S O F T T E C H V C You have about 5 minutes to grab the attention of a VC during the opening of your pitch. If you don’t hook them by minute 10, it’s probably over. “
- 10. D AV I D L E E , S V A N G E L Show, don’t tell. show a demo, show customer testimonials; don’t tell me what you will do. Show me what you’ve done. start with a “bottoms up” story — why you built the product and started the company… “
- 11. W H AT A M I M I S S I N G ?
- 13. S E Q U O I A C A P I TA L We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed. “
- 14. W R I T I N G A B U S I N E S S P L A N 1. Company purpose 2. Problem 3. Solution 4. Why now 5. Market size 6. Competition 7. Product 8. Business model 9. Team 10.Financials
- 15. D E C K D O ’ S & D O N ’ T S • DO keep it between 10 - 15 slides • DON’T forward your deck • DO practice your pitch • DON’T get spun • DO remember you are telling a story • DO take the note
- 16. B A C K T O 2 0 1 3
- 17. S A M P L E P I T C H
- 19. Andrew Eye, CEO Proven entrepreneur I sold my last start-up in 2010 and made the Inc. 500 list for.. Today Ian Ragsdale, VP Eng Other Inbox, Skylist... I’m a serial CTO and widely sought after in Austin for my deep know.. Jason Shellen, VP of Product Brizzly, Google, Blogger... Most recently I was VP of Product for AIM when AOL acquired my... Today Adam Cianfichi, CTO Longtime collaborator I enjoyed working with Andrew so much the last time, I started... 2 Today Today Kris Wong, Engineer K9 Mail, Xavier MBA Ten years engineering experience and great all around player. Today NextTeam
- 20. Milestones May 2012 - Taskbox founded Oct 2012 - iPhone app Launched Jan 2013 - Convertible note raised Mar 2013 - Taskbox 2.0 shipped Apr 2013 - VP’s of Product/Eng join May 2013 - 100k downloads June 2013 - Rebrand & launched as Boxer
- 21. Problem Email is unfair. Especially on your mobile device.
- 22. * via “Revisiting and Reinventing Email” Whittaker/Bellotti Email is the source of more than half of all tasks*
- 23. http://news.cnet.com/8301-1035_3-57534132-94/worldwide-smartphone-user-base-hits-1-billion/ CNET: Worldwide Smartphone User Base Hits 1 Billion Mobile Email Exceeds Desktop 10 100 June ‘11 July ‘11 Aug ‘11 Sept ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Jan ‘12 Feb ‘12 Mar ‘12 Apr ‘12 29% 28% 30% 29% 28% 31% 34% 34% 33% 31% 31% 18% 17% 19% 21% 20% 22% 27% 29% 33% 31% 36% 53% 55% 51% 50% 52% 47% 39% 37% 34% 38% 33% Desktop Mobile Webmail
- 24. Solution Transform the mail experience by greatly improving your ability to triage, respond & manage your tasks.
- 26. Accept Decline Maybe Jake McCaven Need that contract! Hey, I really want to get a new contract out to the client now... 2 Today Jennifer Memyl Let’s get together I thought we could meet at that place on 5th and Mission... Today
- 27. Atomic element of work
- 28. Opportunity • Boxer TRM* • Social task management • Disrupt business process automation
- 29. High Switching Cost •Fighting vs. Following The Email Habit •Multiple “inboxes” Market Strategy •Top Down vs. Grass Roots Technology Platform •Web vs. Mobile Competition
- 30. Strategy * 7X Adoption Rate Vs. Freemium Consumer adoption + Enterprise sale* Personal Productivity One Time Sale Team Collaboration Monthly SaaS Subscription Business Process Automation Enterprise License Win the User Win the Team Win the Enterprise
- 31. Financing Seed round Completed $800k Convertible notes $4.5mm cap / 20% discount / 8% interest Series A • Raising $3M Sales & Marketing Design Engineering Use of funds
- 32. Current roadmap • Boxer feature additions on iPhone • Exchange improvements • Chrome & Safari extensions • Boxer web service • Boxer for Android • Boxer for iOS Universal (iPad)
- 34. J A S O N S H E L L E N S H E L L E N . C O M @ S H E L L E N T H A N K Y O U