Emerging Technologies and Trends in Social Media
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By Jawad Shuaib http://jawadonweb.com
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Emerging Technologies and Trends in Social Media
- 1. Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com
- 2. THERE ARE ONLY 24 HRS IN A DAY
- 7. None Of These Sites Existed 8 Years Ago
- 9. The mobile web is growing 8x faster than the equivalent desktop web from 10 years ago.
- 10. The Long Tail of Startups
- 11. New Media is “ Present Media ”
- 13. TCP/IP , Browser Wars , Internet Bubble and Search .
- 15. 60 billion web pages! How big is the WWW?
- 16. 28% of World Population
- 19. Internet Is Not Going to Replace Television
- 20. SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?
- 22. What Do These Sites Have In Common?
- 24. The Consumers Of Content Are Also Its Producers
- 26. News Has Become Instantaneous
- 32. “ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
- 33. The Social Graph “ The global mapping of everybody and how they're related.”
- 35. What can you do with the Social Graph?
- 37. Twitter is as of 2010 processing more than one billion tweets per month
- 47. Facebook Places
- 51. HOW IS CONTENT SPREAD? SEARCH VS. DISCOVERY
- 52. Content Syndication vs. Aggregation
- 53. Content Syndication Me Facebook Twitter Other Users
- 55. Content Aggregation Content Aggregator Blog NY Times Facebook Me
- 56. TECHNICAL TERMS AND LEXICON
- 61. There Is An Ongoing Movement Towards Open Data
- 65. When Forecasting The Future, Look East
- 67. Some New Devices
- 75. iTunes has sold over 1 billion songs
- 77. Tablet Wars Apple iPad
- 78. All iPhone Applications Run On iPad
- 79. More than 300, 000 iPads sold on first day
- 80. Tablet Wars Samsung Galaxy Tab
- 81. Tablet Wars BlackBerry Playbook
- 82. Tablet Wars Dell Streak
- 86. A Device That’s Not Connected Is Not Interesting
- 88. It’s Cheaper To Develop For iPhone
- 90. TYPES OF MOBILE APPLICATIONS
- 91. How To Choose Between WAP vs. Native
- 94. A Phone Is No Longer A Phone, It’s Your Alter Ego
- 95. GAMING PLATFORMS
- 96. Gaming Is A Bigger Industry Than Hollywood
- 97. “ Call of Duty” Sold 14 Million Copies In 24 Hours
- 101. Microsoft Kinect
- 102. Flash vs. Apple
- 103. INTERNET TELEVISION
- 105. MONETIZATION OF DIGITAL MEDIA
- 106. On The Internet There Are A Few Millionaires But Hardly Any Billionaires
- 114. PAID VS. ORGANIC GROWTH
- 115. Advertising Is Not Marketing Turn strangers into friends and friends into customers.
- 121. Users Have An Attention Span Of An Orangutan
- 125. “ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has it's own page.” – Bill Clinton
- 126. Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com
Notes de l'éditeur
- You know you need to be on a website when both your barber and your city mayor are on it!
- Difference between Internet and WWW. Any two persons can be connected through a social network by 5 degrees of separation or less.
- How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
- Collective Intelligence (Wisdom of the Crowds) Dynamic Site Content pip.io Communities
- More than the population of China.
- Couch to computer chair
- Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
- My interactions define me.
- Google searches for popular terms returns 'Twitter, Facebook, MySpace, Google News results' http://www.google.com/realtime
- Real-time updates: http://pip.io/ Ning – Viral Loop
- A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags). What's the goal (Facebook): Offer Facebook social graph to websites so that they may utilize the objects and the connections between them outside of Facebook. What's the goal (Google): Google Social Graph API takes advantage of public connections and makes them accessible to developers. Social Plugins available on nextMEDIAEvents
- Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
- Most breakups happen 2 weeks before Christmas.
- Twitter has passed more than 10 billion tweets
- TweetDeck
- SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
- YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
- LivingSocial received $175 million in funding
- GPS/Signal Triangulation has made this possible
- Location Based Advertising (LBA)
- What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
- Search vs. Discovery: Amazon recommendation engine
- User Generated Content (UGC)
- RSS Feeds Show how I use Google Reader to Syndicate Content Ping.fm
- http://www.flickr.com/creativecommons/
- http://nextmedia-source.com Google Buzz Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
- API -> Facebook CUTC Competition
- Evernote Shazam
- Browser based offline outlook.
- OpenSocial vs. Facebook Markup Language
- Netbooks vs. Tablets
- Hubs and Pivots .NET Framework
- Android
- Retina Display
- Calls over Data vs. Traditional Telecom
- 9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
- 7 inches 600, 000 units sold Includes dual camera Plays Flash $650
- HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
- 5 inches Android based
- Microsoft Surface
- Google Goggles Shazam, search AC/DC Iron Man
- Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
- 70% to %30 Revenue Sharing Model for iPhone Applications
- Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
- Mobile first.
- MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
- Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
- Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
- Microsoft Silverlight
- Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
- Apple: Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
- FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
- Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro. Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
- Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
- Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
- Define position
- Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, "our CPM is $5," this means that the cost per impression is $0.005. Campaign Monitor
- How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
- Don’t interrupt. Permission Marketing.
- Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
- Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
- A/B testing http://www.youtube.com/watch?v=1yTjj9MnzRY
- #HoHoTo, CaseCamp, DemoCamp