The Social Media Renaissance
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A workshop on the emergence of social media over the past few years - delivered by Jawad Shuaib http://jawadonweb.com
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The Social Media Renaissance
- 1. Emerging Technologies and Trends in Social Media By: Jawad Shuaib W : http://jawadonweb.com The Social Media Renaissance
- 3. MySpace Acquired for $580 Million
- 4. YouTube Acquired for $1.65 Billion
- 5. Groupon Proposed deal for $6 Billion
- 6. Facebook Valuated at $30 Billion
- 7. None Of These Sites Existed 8 Years Ago
- 8. There are 5 billion mobile users around the world.
- 9. The mobile web is growing 8x faster than the desktop web from 10 years ago.
- 10. Microsoft completely missed the Internet
- 11. New Media is “ Present Media ”
- 12. Social Epidemics
- 14. TCP/IP , Browser Wars , Internet Bubble and Search .
- 16. 70 billion web pages! How big is the WWW?
- 21. Television will become a portal to the Internet.
- 22. SO WHAT’S SO SOCIAL ABOUT SOCIAL MEDIA?
- 24. What Do These Sites Have In Common?
- 25. Create, Read, Update and Delete Nearly everything on the web is a CRUD application
- 29. The Consumers Of Content Are Also Its Producers
- 31. News Has Become Instantaneous
- 37. “ Facebook is like a jail; You sit around and waste time, you write on walls and get poked by people you don’t even know.”
- 38. The Social Graph “ The global mapping of everybody and how they're related.”
- 40. What can you do with the Social Graph?
- 42. Twitter is as of 2011 processing more than one billion tweets per month
- 51. Facebook Places
- 55. Search remains the most popular activity on the Internet
- 56. HOW IS CONTENT SPREAD? SEARCH VS. DISCOVERY
- 57. Content Syndication vs. Aggregation
- 58. Content Syndication Me Facebook Twitter Other Users
- 60. Content Aggregation Content Aggregator Blog NY Times Facebook Me
- 61. TECHNICAL TERMS AND LEXICON
- 66. There Is An Ongoing Movement Towards Open Data
- 70. Just 9 Years of Innovation
- 71. When Forecasting The Future, Look East
- 73. Some New Devices
- 82. iTunes has sold over 1 billion songs
- 83. NFC Enabled Phones This is the RFID revolution everyone was talking about 10 years ago
- 84. Phone to Phone Payment Transfers
- 86. Tablet Wars Apple iPad
- 87. All iPhone Applications Run On iPad
- 88. More than 300, 000 iPads sold on first day
- 89. Tablet Wars Samsung Galaxy Tab
- 90. Tablet Wars BlackBerry Playbook
- 91. Tablet Wars Kindle Fire
- 92. Tablet Wars Akash Android Tablet
- 96. A Device That’s Not Connected Is Not Interesting
- 98. It’s Cheaper To Develop For iPhone
- 100. TYPES OF MOBILE APPLICATIONS
- 101. How To Choose Between WAP vs. Native
- 104. A Phone Is No Longer A Phone, It’s Your Alter Ego
- 105. GAMING PLATFORMS
- 106. Gaming Is A Bigger Industry Than Hollywood
- 107. “ Call of Duty” Sold 14 Million Copies In 24 Hours
- 111. Microsoft Kinect
- 112. INTERNET TELEVISION
- 114. Microsoft's Vision for the Near Future
- 115. MONETIZATION OF DIGITAL MEDIA
- 123. PAID VS. ORGANIC GROWTH
- 124. Advertising Is Not Marketing Turn strangers into friends and friends into customers.
- 130. Users Have Attention Span Of An Orangutan
- 134. “ When I took office, only high energy physicists had ever heard of what is called the World Wide Web ... Now even my cat has its own page.” – Bill Clinton
- 135. Stay In Touch http://facebook.jawadonweb.com http://jawadonweb.com [email_address] http://twitter.jawadonweb.com
Notes de l'éditeur
- Social Media Revolution: http://www.youtube.com/watch?v=3SuNx0UrnEo I last gave this workshop a few months ago. A lot has changed since then, but the fundamentals remain the same. We will begin with the history of the internet and how it became to be what it is today.
- Intersection of technologies
- Bebo acquired for $850 Million
- Fastest growing company in this history of the world WagJag acquired by Tor Media
- Google Plus More than 800 Million active users
- Internet heavy weight champions: Larry Page/Sergey Brin, Mark Zuckerberg, Jeff Bezos
- Mavens (Information Specialists), Salesmen (Persuaders), Connectors The Long Tail
- Difference between Internet and WWW.
- How does TCP/IP work? What were the Browser Wars? Why did the Internet Bubble happen? The evolution of search.
- Collective Intelligence (Wisdom of the Crowds) Communities Amazon.com
- Couch to computer chair
- Just as the television did not replace the radio, and radio did not replace the newspapers, and newspapers didn’t replace office gossip, the internet is not going to replace the television.
- Smart TV Content streaming: Netflix, Spotify, YouTube
- Napster shook media
- My interactions define me.
- Imagine a world where there was just one phone, nobody else would use it. Metcalfe's Law of Networks
- Google Caffeine is making finding content instantaneous
- Ning – Viral Loop
- A collection of objects in the graph (people, pages, photos, etc) and the connections between them (e.g., friend relationships, shared content, and photo tags).
- Users: https://graph.facebook.com/btaylor (Bret Taylor) Pages: Movies https://graph.facebook.com/me/movies?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY Likes https://graph.facebook.com/me/likes?access_token=2227470867|2.qc1Bf4z_U_ECHahAQjOQVg__.3600.1291309200-172004637|tpgZvSM85DKj1iM8AXM_E7hj5JY
- Most breakups happen 2 weeks before Christmas.
- TweetDeck
- - Facebook Timeline - will be released any day now. - Adds another dimenson to your content, "time"
- SecondLife lindens Zynga reported that direct purchases of virtual currency and goods accounted for most of its more than $100 million in revenue for 2009. Mafia Wars.
- YouTube has more than two billion views per day Hulu: Fox and NBC Universal, $100 million in revenue
- GPS/Signal Triangulation has made this possible
- Location Based Advertising (LBA)
- What’s the difference between Widgets and Mashups? Applications Built On Top Of Applications Find speed traps using Google Maps: http://www.trapster.com/
- Search vs. Discovery: Amazon recommendation engine
- User Generated Content (UGC) Syndication – allows you to take the content that you’ve written, and push it to other sites Aggregation – allows you to collect content from other sites and display them in yours
- RSS Feeds Twitter Ping.fm
- http://www.flickr.com/creativecommons/
- http://nextmedia-source.com Google Plus Show how I use Google Reader http://jawadonweb.com/projects/spy/ http://jawadonweb.com/projects/feed2blog
- API -> Facebook CUTC Competition
- Evernote Shazam
- Browser based offline outlook.
- OpenSocial vs. Facebook Markup Language
- Buddhist monk with an iPad
- Netbooks vs. Tablets
- The best platform today will be irrelevant tomorrow if it can't adapt to the changing market demands. Google bought Motorola
- Hubs and Pivots .NET Framework
- Android
- Siri iCloud
- - Android Samsung will be releasing flexible display screens in 2012 Android App Inventor
- Calls over Data vs. Traditional Telecom
- - Nearly all phones in Canada (Microsoft, Blackberry, Android) will be NFC enabled. 2012/2013 Similar to MasterCard Paypass/Visa PayWave, and FOBs
- 9 inches $549 for 16GB + Wifi No USB How will your website look in iPad: http://ipadpeek.com
- 7 inches 600, 000 units sold Includes dual camera Plays Flash $650
- HTML 5 7 inches Executives (not heavy on games) Dual cameras Supports HDMI and USB
- USD $35.00
- Microsoft Surface (Bill Buxton)
- Google Goggles Shazam, search AC/DC Iron Man
- Windows XNA technology will support cross device development XNA Demonstration: http://www.engadget.com/2010/03/09/microsoft-shows-off-xna-games-running-on-windows-phone-full-3d/
- 70% to %30 Revenue Sharing Model for iPhone Applications
- Angry Birds -> Why is it so successful - Easy to learn - Utilizing features of the platform - Easy to pickup but it has depth - Graphics
- Mobile first. Text messaging is getting replaced by data.
- MMOs/MMORPG (Massive Multiplayer Role Playing Game): World of Warcraft, Farmville FPS: Medal of Honor
- Sony PSP is also a media player Sony PSP is used for fighting games DS is usually used for adventure or educational games (casual)
- Your whole body becomes the controller. http://www.youtube.com/watch?v=Mf44bWQr3jc
- Surf the internet Run apps like Netflix, games, flash Stream content from mobile to your tv Translate content real-time
- Apple: Siri for television (lead by Jeff Rubin) Rent 99c shows Microsoft : Nascar races: Choose your own cockpit driver view CNN: Show polls on candidates
- http://www.youtube.com/watch?feature=player_embedded&v=RWxqSEMXWuw
- FREE audible book SalesForce.com RakeSecret.com ZendCart, PayPal, Google Checkout LonelyGirl15
- Give away the cell phone, sell the monthly plan; make the videogame console cheap and sell expensive games; Free version for Flickr, charge for pro. Zero marginal cost to distribute: music. give away for free - charge on merchandise, licensing, and concerts.
- 99% of Google’s revenue are derived from advertising.
- Monetizing Facebook Applications: http://blogs.zdnet.com/social/?p=215
- Well-executed product placement adds value to the content and no longer becomes a “cost” to the consumer at all. Brand equity will be measured by the strength of the brand community. OldSpice : http://www.youtube.com/watch?v=0Cs95FmimP0&feature=channel Seth Macfarlane : http://www.youtube.com/sethcomedy YouTube Insights: http://www.youtube.com/my_videos_insight
- Spotify
- Define position Free Adwords account: https://services.google.com/fb/forms/adwordsvisa/
- Search vs. Discovery ads CPM -> cost per 1000 impressions When someone says something like, "our CPM is $5," this means that the cost per impression is $0.005. Campaign Monitor / Mail Chimp
- How Google Social Search Works: http://www.youtube.com/watch?v=BlpTjP6h6Ms SEO: Show AlphaWolfram Something out of the ordinary, “Will it Blend” http://www.youtube.com/watch?v=lAl28d6tbko Wedding Dance: http://www.youtube.com/watch?v=4-94JhLEiN0 FlameWhale
- Don’t interrupt. Permission Marketing.
- Search ads: 12 billion Display ads: 6 billion Search advertising is more effective because it targets intent.
- Groupon strategy for sharing content “ Sent via iPhone” makes the user appear cool Figure out how your application will make your users promote themselves, and you will have built a viral loop.
- A/B testing http://www.youtube.com/watch?v=1yTjj9MnzRY
- #HoHoTo, CaseCamp, DemoCamp