Comprehensive tips and advice for creating a thriving blog community from scratch, including specific examples and case studies. Blogging advice and how tos for serious bloggers.

1. 11 Must-Dos
for the Serious
Blogger

2. Jay Baer
Social Media Strategy
@jaybaer
www.convinceandconvert.com

3. We’re All In This Together
fiskfisk

4. History
Launched July
1, 2008
225 posts
1 Redesign
6 Copy
Changes

6. Patience Pays
312 visits/week 3,577 visits/week
46 visits/week 949 visits/week

7. s t r a t e g y

8. Specificity
s t r a t e g y
Who Is Your Audience, Really?
What Is Your Blog About?
What Similar Blogs Exist?
What Does Success Look Like?
It’s Okay if You’re
Not Sure. Your
Results Will Change
Your Strategy

9. Consistency
s t r a t e g y
More = More
Create a Blog Schedule
Blog in Advance
Consecutive Days Builds Traction
Joe Lanman

10. c o n t e n t

11. Variety
c o n t e n t
Mix Feature-Length and
Short
Mix Timely With Timeless
Mix Text With Video
Mix Positive With Negative
Mix Personal With
Professional
Don’t Over-think
fotographix.ca

12. Imagery
c o n t e n t
Include Images in Every
Post
flickr.com/
creativecommons/by-2.0/
shutterstock.com
Sometimes, It’s not a
Picture, it’s a
presentation or a video

13. Utility
c o n t e n t
Don’t Just Ramble, Be
Helpful
Create Tools
Give Your Ideas Handles

14. Gravity
c o n t e n t
Build An Anchor
A Post Series You Write
Routinely

15. p e r s o n a l i t y

16. Humanity
p e r s o n a l i t y
Show Yourself
Your Real Life Is Interesting
Tell Stories

17. Community
W = Welcome
F = Facilitate
A = Answer
C = Connect
T = Thank
Ask Questions
Ask For Help
p e r s o n a l i t y

18. m a r k e t i n g

19. Searchability
m
a r k e t i n g
Google is Your Most
Important Reader
Every Post is Bait in
the Water
Pick Good Search
Terms and Incorporate
Them In URLs,
Headlines, Subheads

20. Searchability
m
a r k e t i n g
#55 to #17 in
Google in One Day
for “social media
strategy”
Now, #4

21. Extensibility
m
a r k e t i n g
Commenting on Other Blogs
is Critical
For Every Hour You Spend
On Your Blog, Spend 3 on
Other People’s blogs
Being First Helps

22. Extensibility
m
a r k e t i n g
How Can You Expand
and Repackage Your
Work?
E-Book
Newsletter
www.thesocialmediamessenger.com
www.crowinfodesign.com

23. Virality
m
a r k e t i n g
My Business Model

24. Virality
m
a r k e t i n g
To Be A Good
Blogger, You Must
Be a Great
Headline Writer
120 Characters or less
Challenge Wisdom
Numbers/Lists
Unexpected, Action
Words
Keywords

25. Jay Baer
Social Media Strategy
@jaybaer
www.convinceandconvert.com