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49 Ways to Atomize Your Content Marketing - worksheet

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Jay Baer
Jay Baer

Atomization is the best way to increase content marketing efficiency. Take a big content marketing idea or theme, and break it up into many, smaller pieces. Here are 49 ways to atomize your content marketing, plus a worksheet and exercise to help think through your own content marketing atomization plans.

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Content Atomization Making More Content From Less Through Smart Planning Content Marketing World 2015 Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s Download slides at http://bit.ly/contentatomization Atomization Worksheet Who is your target audience? Describe who they are and what content they need from your organization. In what funnel stage is your target audience? Awareness? Interest? Consideration? Purchase? Post-purchase (retention)? What is your big idea? Describe this as the idea + benefit to your audience, not the execution. i.e. “An ongoing series of helpful tips that remind customers how to use our products in novel ways” How does this fit? How does this idea synch with your over-arching business objectives? How can you atomize this big idea? Remember the 8x1 principle. What 8 (or more) ways can you execute this big idea? Consult the atomization tactics list for help.
Content Atomization Making More Content From Less Through Smart Planning Content Marketing World 2015 Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s 48 Atomization Tactics AUDIO Podcast Soundcloud file BLOGGING Blog post on your blog Guest blog post LInkedin blog post Medium post Tumblr post Quora post Infographic COMMUNITY Linkedin Group Facebook Group LONG FORM eBook Whitepaper Slideshare presentation Case study Testimonial/interview Webinar MESSAGING Email Event-triggered email (marketing automation) SMS messages PAID Remarketed display ad Pre-roll video Sponsored tweet Sponsored pin Paid Facebook post (dark social) Sponsored Instagram Paid Linkedin status update SOCIAL Linkedin status update Facebook post Twitter tweet Twitter card Instagram photo post Pinterest pin or board Snapchat story Photo gallery USER-GENERATED CONTENT Interactive quiz Poll UGC contest VIDEO Youtube video Facebook video Instagram video Twiter video Video podcast Pre-roll video Periscope live video broadcast Google Hangout On-Air Video infographic

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49 Ways to Atomize Your Content Marketing - worksheet

  • 1. Content Atomization Making More Content From Less Through Smart Planning Content Marketing World 2015 Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s Download slides at http://bit.ly/contentatomization Atomization Worksheet Who is your target audience? Describe who they are and what content they need from your organization. In what funnel stage is your target audience? Awareness? Interest? Consideration? Purchase? Post-purchase (retention)? What is your big idea? Describe this as the idea + benefit to your audience, not the execution. i.e. “An ongoing series of helpful tips that remind customers how to use our products in novel ways” How does this fit? How does this idea synch with your over-arching business objectives? How can you atomize this big idea? Remember the 8x1 principle. What 8 (or more) ways can you execute this big idea? Consult the atomization tactics list for help.
  • 2. Content Atomization Making More Content From Less Through Smart Planning Content Marketing World 2015 Jay Baer, Convince & Convert | Jani Byrne, IBM | Brad Walters, Lowe’s 48 Atomization Tactics AUDIO Podcast Soundcloud file BLOGGING Blog post on your blog Guest blog post LInkedin blog post Medium post Tumblr post Quora post Infographic COMMUNITY Linkedin Group Facebook Group LONG FORM eBook Whitepaper Slideshare presentation Case study Testimonial/interview Webinar MESSAGING Email Event-triggered email (marketing automation) SMS messages PAID Remarketed display ad Pre-roll video Sponsored tweet Sponsored pin Paid Facebook post (dark social) Sponsored Instagram Paid Linkedin status update SOCIAL Linkedin status update Facebook post Twitter tweet Twitter card Instagram photo post Pinterest pin or board Snapchat story Photo gallery USER-GENERATED CONTENT Interactive quiz Poll UGC contest VIDEO Youtube video Facebook video Instagram video Twiter video Video podcast Pre-roll video Periscope live video broadcast Google Hangout On-Air Video infographic