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4Photography Tips 

for Social Media
(that will secretly 

turn you into a photo ninja)
Hi, folks. It’s
Jay Baer.
Hi, folks. It’s
Jay Baer.
Hi, Jay. 

What’s up?
I love photos.

Love taking em.’
Love sharing them.
I love photos.

Love taking em.’
Love sharing them.
He does. 

You should follow
him on Instagram.
I love photos.

Love taking em.’
Love sharing them.
He does. 

You should follow
him on Instagram.
Click here!
Since I’m no pro, I
asked my colleague,
Daniel Lemin, to share
some tips with you.
Since I’m no pro, I
asked my colleague,
Daniel Lemin, to share
some tips with you.
Sweet.
Who’s this
cat, Daniel?
This	
  is	
  80%	
  of	
  the	
  
Convince	
  &	
  
Convert	
  team.
This	
  is	
  80%	
  of	
  the	
  
Convince	
  &	
  
Convert	
  team.
That’s Daniel. He’s a senior strategist, a super
nice guy and a photographer.
Should we
start?
Should we
start?
Take it away, 

Daniel.
#smsecrets
1 Framing &
Composition
A	
  photo	
  where	
  the	
  subject	
  is	
  in	
  the	
  center	
  of	
  
the	
  image	
  just	
  isn’t	
  very	
  interes@ng.
It can invoke the
“amateur” tag.
A	
  photo	
  where	
  the	
  subject	
  is	
  in	
  the	
  center	
  of	
  
the	
  image	
  just	
  isn’t	
  very	
  interes@ng.
It can invoke the
“amateur” tag.
Stay still, everyone. Right there.
Right there in the center. Now,
say ‘cheese’ on three!
If	
  you’ve	
  taken	
  a	
  class	
  
or	
  read	
  a	
  photography	
  
book	
  in	
  the	
  last	
  20	
  
years,	
  you	
  should	
  be	
  
familiar	
  with	
  the	
  

Rule	
  of	
  Thirds.	
  
The	
  rule	
  of	
  thirds	
  
encourages	
  you	
  to	
  divide	
  
your	
  photograph	
  into	
  
thirds	
  –	
  both	
  horizontally	
  
and	
  ver@cally	
  –	
  to	
  get	
  
nine	
  spaces.	
  
Position your subject where
those lines intersect.
The	
  rule	
  of	
  thirds	
  
encourages	
  you	
  to	
  divide	
  
your	
  photograph	
  into	
  
thirds	
  –	
  both	
  horizontally	
  
and	
  ver@cally	
  –	
  to	
  get	
  
nine	
  spaces.	
  
Position your subject where
those lines intersect.
Good composition
and adorable
Header	
  and	
  cover	
  images	
  generally	
  benefit	
  
from	
  the	
  Rule	
  of	
  Thirds,	
  too.	
  
This space lends itself toward a “widescreen” feel.
The	
  Rule	
  of	
  Thirds	
  does	
  not	
  apply	
  to	
  profile	
  
pictures	
  because	
  they	
  are	
  a	
  square	
  space.	
  
In this instance,

break the rule: 

frame your subject in the
center of and give it lots
of exposure for a nice
profile picture.
Min:180x180
Optimal: 360 x 360
Min:400x400
Optimal: 500 x 500
In this instance,

break the rule: 

frame your subject in the
center of and give it lots
of exposure for a nice
profile picture.
Min:165x165
Optimal: 600 x 600
Min:250x250Min:200x200
Optimal: 500 x 500
So many
squares!!!
The	
  Rule	
  of	
  Thirds	
  does	
  not	
  apply	
  to	
  profile	
  
pictures	
  because	
  they	
  are	
  a	
  square	
  space.	
  
In this instance,

break the rule: 

frame your subject in the
center of and give it lots
of exposure for a nice
profile picture.
Min:110x110
Optimal: 180 x 180
Min:800x800
The	
  Rule	
  of	
  Thirds	
  does	
  not	
  apply	
  to	
  profile	
  
pictures	
  because	
  they	
  are	
  a	
  square	
  space.	
  
2 Lighting
Next	
  to	
  composi@on,	
  ligh@ng	
  is	
  the	
  single	
  most	
  
important	
  factor	
  in	
  a	
  great	
  shot	
  that	
  will	
  help	
  your	
  
brand	
  resonate	
  on	
  your	
  social	
  channels.	
  
The	
  trick	
  to	
  great	
  
ligh@ng	
  isn’t	
  about	
  
where	
  you	
  shoot.
You’re not always going
to have bright sun or the
warm glow of a fire.
@daniellemin
The	
  trick	
  is	
  in	
  how	
  much	
  
light	
  you	
  capture.	
  This	
  
can	
  be	
  achieved,	
  in	
  part,	
  
through	
  white	
  balance	
  
and	
  ISO	
  seQngs.
The most basic of point-and-shoot
cameras now have these features.
A	
  higher	
  ISO	
  seQng	
  allows	
  you	
  to	
  shoot	
  more	
  
quickly	
  and	
  capture	
  more	
  light.	
  
@daniellemin
A	
  higher	
  ISO	
  seQng	
  allows	
  you	
  to	
  shoot	
  more	
  
quickly	
  and	
  capture	
  more	
  light.	
  
If you’re indoors
and it’s dark,
but you still want a
brightly lit shot, try the
highest ISO setting.
@daniellemin
Match	
  the	
  white	
  balance	
  
seQng	
  to	
  your	
  shoo@ng	
  
environment.	
  If	
  you’re	
  in	
  
fluorescent	
  ligh@ng,	
  
choose	
  that	
  seQng.	
  
Your camera’s white balance
“auto” setting isn’t always right.
If you don’t like your shot, 

keep experimenting.
3 Background
& Style
Your	
  choice	
  of	
  where	
  
photos	
  are	
  taken	
  is	
  
as	
  important	
  as	
  the	
  
composi@on	
  and	
  

the	
  ligh@ng.	
  
@daniellemin
Before	
  you	
  shoot,	
  
understand	
  your	
  
brand’s	
  style.	
  Review	
  
your	
  organiza@on’s	
  	
  
style	
  guide.
Don’t have a style guide? Get insight
from other assets: websites, brochures
and business cards can guide you.
Before	
  you	
  shoot,	
  
understand	
  your	
  
brand’s	
  style.	
  Review	
  
your	
  organiza@on’s	
  	
  
style	
  guide.
Don’t have a style guide? Get insight
from other assets: websites, brochures
and business cards can guide you.
We all scream
for ice cream!
Having	
  a	
  sense	
  of	
  purpose	
  and	
  evenness	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consistent	
  and	
  
integrated	
  with	
  your	
  brand.
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consistent	
  and	
  
integrated	
  with	
  your	
  brand.
Vanilla ice cream
on the beach
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consistent	
  and	
  
integrated	
  with	
  your	
  brand.
Mint ice cream on
the beach
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consistent	
  and	
  
integrated	
  with	
  your	
  brand.
Strawberry ice
cream on the beach
Having	
  a	
  sense	
  of	
  purpose	
  and	
  consistency	
  will	
  
help	
  your	
  social	
  content	
  feel	
  consistent	
  and	
  
integrated	
  with	
  your	
  brand.
Wait. 

What the?!?
4 Camera
Angles
Camera	
  lenses	
  are	
  usually	
  made	
  of	
  domed	
  or	
  
curved	
  glass.	
  Changing	
  its	
  orienta@on	
  to	
  your	
  
subject	
  adds	
  crea@ve	
  elements	
  to	
  your	
  photos.
Try	
  shoo@ng	
  from	
  below	
  or	
  
above	
  your	
  subject.	
  
@daniellemin
Try	
  moving	
  to	
  the	
  
side	
  and	
  shoo@ng	
  
your	
  subject	
  at	
  an	
  
angle	
  versus	
  
straight-­‐on.	
  
Not only will the subject appear more
interesting, the background will too.
Try	
  moving	
  to	
  the	
  
side	
  and	
  shoo@ng	
  
your	
  subject	
  at	
  an	
  
angle	
  versus	
  
straight-­‐on.	
  
Not only will the subject appear more
interesting, the background will too.
Do horses like 

ice cream?
Do you want to
more tips from
C&C?
Do you want to
more tips from
C&C?
Yes. That would
be lovely.
Check out our
blog for pointers
like these.
(And lots, lots more)
convinceandconvert.com/blog
Check out our
blog for pointers
like these.
(Click here)
convinceandconvert.com/blog
602.616.1895	
  
www.convinceandconvert.com	
  
@Convince

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Four Photography Tips for Social Media #smsecrets

  • 1. 4Photography Tips 
 for Social Media (that will secretly 
 turn you into a photo ninja)
  • 3. Hi, folks. It’s Jay Baer. Hi, Jay. 
 What’s up?
  • 4. I love photos.
 Love taking em.’ Love sharing them.
  • 5. I love photos.
 Love taking em.’ Love sharing them. He does. 
 You should follow him on Instagram.
  • 6. I love photos.
 Love taking em.’ Love sharing them. He does. 
 You should follow him on Instagram. Click here!
  • 7. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you.
  • 8. Since I’m no pro, I asked my colleague, Daniel Lemin, to share some tips with you. Sweet. Who’s this cat, Daniel?
  • 9. This  is  80%  of  the   Convince  &   Convert  team.
  • 10. This  is  80%  of  the   Convince  &   Convert  team. That’s Daniel. He’s a senior strategist, a super nice guy and a photographer.
  • 12. Should we start? Take it away, 
 Daniel. #smsecrets
  • 14. A  photo  where  the  subject  is  in  the  center  of   the  image  just  isn’t  very  interes@ng. It can invoke the “amateur” tag.
  • 15. A  photo  where  the  subject  is  in  the  center  of   the  image  just  isn’t  very  interes@ng. It can invoke the “amateur” tag. Stay still, everyone. Right there. Right there in the center. Now, say ‘cheese’ on three!
  • 16. If  you’ve  taken  a  class   or  read  a  photography   book  in  the  last  20   years,  you  should  be   familiar  with  the  
 Rule  of  Thirds.  
  • 17. The  rule  of  thirds   encourages  you  to  divide   your  photograph  into   thirds  –  both  horizontally   and  ver@cally  –  to  get   nine  spaces.   Position your subject where those lines intersect.
  • 18. The  rule  of  thirds   encourages  you  to  divide   your  photograph  into   thirds  –  both  horizontally   and  ver@cally  –  to  get   nine  spaces.   Position your subject where those lines intersect. Good composition and adorable
  • 19. Header  and  cover  images  generally  benefit   from  the  Rule  of  Thirds,  too.   This space lends itself toward a “widescreen” feel.
  • 20. The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.   In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:180x180 Optimal: 360 x 360 Min:400x400 Optimal: 500 x 500
  • 21. In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:165x165 Optimal: 600 x 600 Min:250x250Min:200x200 Optimal: 500 x 500 So many squares!!! The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.  
  • 22. In this instance,
 break the rule: 
 frame your subject in the center of and give it lots of exposure for a nice profile picture. Min:110x110 Optimal: 180 x 180 Min:800x800 The  Rule  of  Thirds  does  not  apply  to  profile   pictures  because  they  are  a  square  space.  
  • 24. Next  to  composi@on,  ligh@ng  is  the  single  most   important  factor  in  a  great  shot  that  will  help  your   brand  resonate  on  your  social  channels.  
  • 25. The  trick  to  great   ligh@ng  isn’t  about   where  you  shoot. You’re not always going to have bright sun or the warm glow of a fire. @daniellemin
  • 26. The  trick  is  in  how  much   light  you  capture.  This   can  be  achieved,  in  part,   through  white  balance   and  ISO  seQngs. The most basic of point-and-shoot cameras now have these features.
  • 27. A  higher  ISO  seQng  allows  you  to  shoot  more   quickly  and  capture  more  light.   @daniellemin
  • 28. A  higher  ISO  seQng  allows  you  to  shoot  more   quickly  and  capture  more  light.   If you’re indoors and it’s dark, but you still want a brightly lit shot, try the highest ISO setting. @daniellemin
  • 29. Match  the  white  balance   seQng  to  your  shoo@ng   environment.  If  you’re  in   fluorescent  ligh@ng,   choose  that  seQng.   Your camera’s white balance “auto” setting isn’t always right. If you don’t like your shot, 
 keep experimenting.
  • 31. Your  choice  of  where   photos  are  taken  is   as  important  as  the   composi@on  and  
 the  ligh@ng.   @daniellemin
  • 32. Before  you  shoot,   understand  your   brand’s  style.  Review   your  organiza@on’s     style  guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you.
  • 33. Before  you  shoot,   understand  your   brand’s  style.  Review   your  organiza@on’s     style  guide. Don’t have a style guide? Get insight from other assets: websites, brochures and business cards can guide you. We all scream for ice cream!
  • 34. Having  a  sense  of  purpose  and  evenness  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand.
  • 35. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Vanilla ice cream on the beach
  • 36. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Mint ice cream on the beach
  • 37. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Strawberry ice cream on the beach
  • 38. Having  a  sense  of  purpose  and  consistency  will   help  your  social  content  feel  consistent  and   integrated  with  your  brand. Wait. 
 What the?!?
  • 40. Camera  lenses  are  usually  made  of  domed  or   curved  glass.  Changing  its  orienta@on  to  your   subject  adds  crea@ve  elements  to  your  photos.
  • 41. Try  shoo@ng  from  below  or   above  your  subject.   @daniellemin
  • 42. Try  moving  to  the   side  and  shoo@ng   your  subject  at  an   angle  versus   straight-­‐on.   Not only will the subject appear more interesting, the background will too.
  • 43. Try  moving  to  the   side  and  shoo@ng   your  subject  at  an   angle  versus   straight-­‐on.   Not only will the subject appear more interesting, the background will too. Do horses like 
 ice cream?
  • 44. Do you want to more tips from C&C?
  • 45. Do you want to more tips from C&C? Yes. That would be lovely.
  • 46. Check out our blog for pointers like these. (And lots, lots more) convinceandconvert.com/blog
  • 47. Check out our blog for pointers like these. (Click here) convinceandconvert.com/blog