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How to
Produce a
Podcast
In 15 Steps
How to
Produce a
Podcast
In 15 Steps
Producers of:
Podcasts	
  are	
  bigger	
  
than	
  you	
  think
Every	
  month,	
  39	
  million	
  
Americans	
  listen	
  to	
  a	
  
podcast	
  
Edison	
  Research:	
  Infinite	
  Dial...
When	
  people	
  commit	
  to	
  
podcasts,	
  their	
  consump=on	
  
increases	
  significantly	
  
Edison	
  Research:	...
Thanks	
  to	
  the	
  mobile	
  nature	
  
of	
  podcasts,	
  people	
  can	
  take	
  
them	
  anywhere…
…to	
  the	
  g...
Podcast	
  listeners	
  are:	
  
Looking For
ways to consume
ad free media
Affluent
Serious about
Podcast
listening
More L...
These are the 15 steps
you need to do it.
If	
  you	
  want	
  to	
  reach	
  this	
  audience,	
  
make	
  a	
  good	
  p...
1 Schedule 

Big Time
Windows
Schedule	
  one	
  large	
  chunk	
  
of	
  =me	
  to	
  record	
  your	
  
podcast	
  rather	
  than	
  
several	
  small...
2 Book Your
Guests
Ask	
  someone	
  to	
  come	
  on	
  
your	
  show,	
  and	
  find	
  a	
  
=me	
  to	
  record	
  	
  
Send your guest a ...
3 Choose a
Recording
Tool
We	
  record	
  our	
  
podcasts	
  with	
  
GoTo	
  Mee=ng.	
  

It’s	
  easiest	
  for	
  

our	
  approach.
GoTo 

Meet...
4 Explain the
Show
When	
  you	
  book	
  your	
  
guests,	
  send	
  podcast	
  
guidelines
Let them know what
to expect during the
recordin...
5 Make Audio
as Good as
Possible
Send	
  guests	
  a	
  USB	
  headset	
  
(and	
  a	
  thank	
  you	
  note	
  for	
  
their	
  	
  par=cipa=on)	
  

via	...
6 Get to Know
Your Guests
Learn	
  as	
  much	
  as	
  you	
  
can	
  about	
  guests	
  

before	
  the	
  show.
Use a pre-show
questionnaire. We b...
7 Record Your
Show
Make	
  the	
  podcast	
  host	
  
responsible	
  for	
  recording	
  
the	
  podcast	
  
Before you hit record, do
one la...
8 Record Your
Commercials
Our	
  podcasts	
  include	
  	
  
host-­‐read	
  commercials	
  for	
  
our	
  sponsors	
  
If you have commercials in
yo...
9 Save & Share
Your Audio
AYer	
  you’ve	
  recorded	
  all	
  
your	
  audio,	
  save	
  your	
  
files.	
  GoTo	
  Mee=ng	
  has	
  a	
  
built-­‐i...
10 Edit the
Show
The	
  amount	
  of	
  edi=ng	
  
you	
  do	
  is	
  somewhat	
  
determined	
  by	
  the	
  
personality	
  you	
  want	
...
11 Add Show 

to Your
Hosting
Platform
Once	
  your	
  show	
  is	
  ready	
  
to	
  be	
  heard,	
  add	
  it	
  to	
  
your	
  hos=ng	
  pla[orm.
We use Podbea...
Tip: Upload your finished
audio to Speechpad, a
word-for-word
transcription service that
charges $1/minute.
Trust us, it’ll...
12 Write a 

Blog Post
Use	
  the	
  best	
  moments	
  
from	
  each	
  show	
  to	
  create	
  
a	
  blog	
  post.
If you don’t use Speechpad f...
13 Send 

a Badge
The	
  day	
  the	
  show	
  goes	
  
live,	
  email	
  your	
  guests	
  to	
  
let	
  them	
  know
Encourage guests to s...
14 Promote the
Episode
Promote	
  each	
  episode	
  
on	
  as	
  many	
  social	
  
channels	
  as	
  you	
  can	
  
Have an email list?
Promote...
15 Atomize
Your Content
Use	
  your	
  podcast	
  to	
  make	
  
more	
  content	
  
Use podcast content in additional content
assets. Post a mont...
Real	
  People

Doing	
  Real	
  Work	
  	
  
In	
  Social	
  Media
A	
  Piece	
  of	
  My	
  Mind

3	
  Minutes

at	
  a	...
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How to produce a podcast in 15 steps

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46 million Americans listen to podcasts at least monthly. New podcasts are coming online every day, especially in marketing, where the new site MarketingPodcasts.com serves as the search engine for marketing podcasts.

Jay Baer's Convince & Convert Media produces three podcasts currently: the long-running Social Pros; Content Pros; and the near-daily video podcast, Jay Today.

In this detailed presentation, the Convince & Convert team share the specific steps they follow to produce these popular marketing podcasts.

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How to produce a podcast in 15 steps

  1. How to Produce a Podcast In 15 Steps
  2. How to Produce a Podcast In 15 Steps Producers of:
  3. Podcasts  are  bigger   than  you  think
  4. Every  month,  39  million   Americans  listen  to  a   podcast   Edison  Research:  Infinite  Dial  Study.  2014
  5. When  people  commit  to   podcasts,  their  consump=on   increases  significantly   Edison  Research:  Infinite  Dial  Study.  2014 One in five weekly podcast listeners consumes six or more podcasts a week.
  6. Thanks  to  the  mobile  nature   of  podcasts,  people  can  take   them  anywhere… …to  the  gym,  in  the  car,   out  for  a  walk.  
  7. Podcast  listeners  are:   Looking For ways to consume ad free media Affluent Serious about Podcast listening More Likely to be Social Media Users
  8. These are the 15 steps you need to do it. If  you  want  to  reach  this  audience,   make  a  good  podcast.
  9. 1 Schedule 
 Big Time Windows
  10. Schedule  one  large  chunk   of  =me  to  record  your   podcast  rather  than   several  smaller  chunks Let yourself “get in the flow” for your podcast. Set aside a couple hours for your show.
  11. 2 Book Your Guests
  12. Ask  someone  to  come  on   your  show,  and  find  a   =me  to  record     Send your guest a meeting invite to get the podcast on everyone’s calendar.
  13. 3 Choose a Recording Tool
  14. We  record  our   podcasts  with   GoTo  Mee=ng.  
 It’s  easiest  for  
 our  approach. GoTo 
 Meeting Skype Easy, straightforward recording tool Easy, straightforward recording tool Audio slightly more stable Audio somewhat less stable Does not require advanced equipment or techniques to get good quality Works better with advanced equipment and audio techniques Somewhat more expensive ($40-$50/month). Could use for free if # of users is limited to three per episode. Somewhat less expensive but should purchase additional software to ensure audio quality VS
  15. 4 Explain the Show
  16. When  you  book  your   guests,  send  podcast   guidelines Let them know what to expect during the recording.
  17. 5 Make Audio as Good as Possible
  18. Send  guests  a  USB  headset   (and  a  thank  you  note  for   their    par=cipa=on)  
 via  Amazon.
  19. 6 Get to Know Your Guests
  20. Learn  as  much  as  you   can  about  guests  
 before  the  show. Use a pre-show questionnaire. We built ours with Formstack.
  21. 7 Record Your Show
  22. Make  the  podcast  host   responsible  for  recording   the  podcast   Before you hit record, do one last show review. Make sure everyone is ready.
  23. 8 Record Your Commercials
  24. Our  podcasts  include     host-­‐read  commercials  for   our  sponsors   If you have commercials in your podcast, record them separately from the show.
  25. 9 Save & Share Your Audio
  26. AYer  you’ve  recorded  all   your  audio,  save  your   files.  GoTo  Mee=ng  has  a   built-­‐in  tool  to  do  this   Send files to your producer via DropBox. Tip: Want to make your producer’s life easier? Propose an episode title.
  27. 10 Edit the Show
  28. The  amount  of  edi=ng   you  do  is  somewhat   determined  by  the   personality  you  want   your  podcast  to  have.  
 We  want  our  podcasts  to   be  authen=c  and  do  light   edi=ng  to  achieve  this.     At a Minimum: Make sure guests and hosts are at the same audio level. We use Levelator for this. Cut out obvious delays and mistakes. Insert pre-recorded opens and closes. We use Audiobag for this. Insert your commercials into your show.
  29. 11 Add Show 
 to Your Hosting Platform
  30. Once  your  show  is  ready   to  be  heard,  add  it  to   your  hos=ng  pla[orm. We use Podbean for Social Pros and Libsyn for Content Pros. Once there, shows automatically go into feeds on iTunes and aggregators like Stitcher.
  31. Tip: Upload your finished audio to Speechpad, a word-for-word transcription service that charges $1/minute. Trust us, it’ll make the next step much easier.
  32. 12 Write a 
 Blog Post
  33. Use  the  best  moments   from  each  show  to  create   a  blog  post. If you don’t use Speechpad for this step, assign someone to take notes and write up highlights for you.
  34. 13 Send 
 a Badge
  35. The  day  the  show  goes   live,  email  your  guests  to   let  them  know Encourage guests to share the episode. Tip: Send a digital “badge” guests can use on their website or blog.
  36. 14 Promote the Episode
  37. Promote  each  episode   on  as  many  social   channels  as  you  can   Have an email list? Promote it there, too. Run display ads. Find places to promote your show.
  38. 15 Atomize Your Content
  39. Use  your  podcast  to  make   more  content   Use podcast content in additional content assets. Post a monthly recap on your blog or create a ‘greatest hits’ eBook of the most valuable points discussed during your show.
  40. Real  People
 Doing  Real  Work     In  Social  Media A  Piece  of  My  Mind
 3  Minutes
 at  a  Time Strategies  and  secrets  
 of  TOP  content  
 marketers  unlocked Visit  Our  Site  to  Listen  to  Episodes  from  our  Top  Podcasts:  
  • nourredineZaher

    Nov. 2, 2019
  • BeatriceMoutoussamy

    Oct. 22, 2019
  • BetsyLDraper

    May. 19, 2019
  • zahernourredine

    Feb. 15, 2019
  • dohewilao

    Aug. 14, 2018
  • TeganRyan3

    Apr. 19, 2018
  • GoitsemangMvula

    Sep. 10, 2017
  • KumarAjay4

    Jun. 10, 2017
  • cNguynPR

    May. 16, 2017
  • FelecciaTurnerMBA

    May. 4, 2017
  • OsmanElimam1

    Apr. 28, 2017
  • FredSimonsIII

    Apr. 21, 2017
  • chrisms

    Dec. 30, 2016
  • AidanaAlmabekovna

    Oct. 19, 2016
  • tchimming

    Jun. 23, 2016
  • gautamgulati

    May. 28, 2016
  • RobbinBlock

    May. 21, 2016
  • 1reyhan

    Apr. 11, 2016
  • AidaIndzic

    Apr. 7, 2016
  • daniellemacinnis

    Feb. 23, 2016

46 million Americans listen to podcasts at least monthly. New podcasts are coming online every day, especially in marketing, where the new site MarketingPodcasts.com serves as the search engine for marketing podcasts. Jay Baer's Convince & Convert Media produces three podcasts currently: the long-running Social Pros; Content Pros; and the near-daily video podcast, Jay Today. In this detailed presentation, the Convince & Convert team share the specific steps they follow to produce these popular marketing podcasts.

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