SlideShare une entreprise Scribd logo
1  sur  94
Télécharger pour lire hors ligne
S H O T G U N S T R U M P R I F L E S
W H Y Y O U R S O C I A L M E D I A S T R A T E G Y I S N O W A V O L U M E P L A Y
@JayBaer
@JayBaer
J AY B A E R
C O N V I N C E & C O N V E R T
D I G I TA L M A R K E T I N G A D V I S O R S T O M A J O R B R A N D S
D O E S A N Y O N E H E A R I T ?
I F A T R E E FA L L S I N T H E F O R E S T
W H AT ’ S T H E
P O I N T I N
D O I N G S O ?
I F Y O U P O S T S O M E T H I N G T O
S O C I A L T H A T N O B O D Y S E E S
@JayBaer
B U T T O TA L
R E A C H I S N ’ T
R E A L LY
R E L E VA N T.
T H I S H A S P O O R R E A C H
@JayBaer
W H AT Y O U R E A L LY N E E D I S
R E L I A B L E R E A C H .
@JayBaer
R E L I A B L E R E A C H I S T H E A B I L I T Y
T O S E N D A M E S S A G E T O A
P E R S O N W H O H A S R E Q U E S T E D
T O H E A R F R O M Y O U …
@JayBaer
A N D F O R T H AT P E R S O N T O
A C T U A L LY R E C E I V E T H E
M E S S A G E .
@JayBaer
I S T H AT T O O M U C H F O R
M O D E R N B U S I N E S S T O A S K ?
@JayBaer
E M A I L O F F E R S R E L I A B L E R E A C H .
@JayBaer
P H O N E O F F E R S R E L I A B L E R E A C H .
@JayBaer
D I R E C T M A I L O F F E R S R E L I A B L E
R E A C H .
@JayBaer
E V E N FA X O F F E R S R E L I A B L E R E A C H .
@JayBaer
B U T I N T H E M A J O R S O C I A L
M E D I A P L AT F O R M S , R E L I A B L E
R E A C H B A R E LY E X I S T S .
@JayBaer
I S T H E B I G G E S T B U S I N E S S L I E
S I N C E M A G I C P O T I O N S .
P O T E N T I A L I M P R E S S I O N S V S . A C T U A L I M P R E S S I O N S I N S O C I A L
N O W H E R E N E A R
1 2 2 , 0 0 0 P E O P L E
W I L L S E E I T.
I F I S E N D T H I S T W E E T … .
@JayBaer
A N D T H E S A M E I S T R U E H E R E .
@JayBaer
A N D H E R E .
@JayBaer
A N D H E R E .
@JayBaer
@JayBaer
A N D E S P E C I A L LY H E R E , W H E R E
R E L I A B L E O R G A N I C R E A C H H A S
N E A R LY D I S A P P E A R E D I N
M A N Y C A S E S .
W E K E E P S E N D I N G M O R E A N D
M O R E M E S S A G E S A N D T RY I N G
T O R E A C H P E O P L E …
@JayBaer
… B U T W E M O S T LY J U S T G E T
B U S Y S I G N A L S .
@JayBaer
T H E R E A R E T H R E E R E A S O N S
R E L I A B L E R E A C H I S N E A R LY
I M P O S S I B L E O N M A J O R S O C I A L
M E D I A P L AT F O R M S .
@JayBaer
F I R S T, I S T H E V E RY N AT U R E O F
T H E S O C I A L “ S T R E A M . ”
@JayBaer
M O S T M A J O R S O C I A L O U T P O S T S
E M P L O Y A O N E - T O - M A N Y
R E L AT I O N S H I P A N D M E S S A G I N G
S C H E M A , I N C L U D I N G :
@JayBaer
FA C E B O O K
@JayBaer
T W I T T E R
@JayBaer
G O O G L E +
@JayBaer
L I N K E D I N
@JayBaer
P I N T E R E S T
@JayBaer
I N S TA G R A M
@JayBaer
V I N E
@JayBaer
Y O U T U B E
@JayBaer
O N E - T O - M A N Y I S T H E V E RY
H E A R T B E AT O F T H E “ E V E RY O N E
I S A P U B L I S H E R ” C O M M U N I C AT I O N
E V O L U T I O N .
@JayBaer
B U T M AY B E O N E - T O - M A N Y I S N ’ T
T H E A N S W E R ?
@JayBaer
M AY B E W E D O N ’ T A L L WA N T T O
B E P U B L I S H E R S ?
@JayBaer
Y O U T H A R E F L O C K I N G T O
P L AT F O R M S T H AT A R E O N E - T O -
O N E O R O N E T O A ( C H O S E N )
F E W…
@JayBaer
… L I K E S N A P C H AT
@JayBaer
L I K E W H AT S A P P
@JayBaer
L I K E K I K
@JayBaer
L I K E S E C R E T
@JayBaer
A N D E V E N S M S .
@JayBaer
@JayBaer
D AV I D S A C K S , C E O O F YA M M E R
S E C O N D , W H E N E V E RY O N E I S A
P U B L I S H E R S E E K I N G R E A C H …
@JayBaer
… C A N A N Y O N E B E A P U B L I S H E R
W I T H R E L I A B L E R E A C H ?
@JayBaer
I N T O D AY ’ S B I G S O C I A L
P L AT F O R M S , Y O U C O M P E T E F O R
AT T E N T I O N A G A I N S T
E V E RY T H I N G .
@JayBaer
Y O U C O M P E T E A G A I N S T Y O U R
C O M P E T I T O R S .
@JayBaer
Y O U C O M P E T E A G A I N S T Y O U R
C U S T O M E R S .
@JayBaer
Y O U C O M P E T E A G A I N S T Y O U R
C U S T O M E R S ’ F R I E N D S
A N D FA M I LY.
@JayBaer
@JayBaer
@JayBaer
@JayBaer
@JayBaer
A N D Y O U C O M P E T E A G A I N S T
T H E F L O T S A M A N D J E T S A M O F
L I F E , S P O R T S A N D C E L E B R I T Y.
@JayBaer
Y O U R B R A N D I S A N I N T E R L O P E R ,
T O L E R AT E D B E C A U S E I T K E E P S
S O C I A L M E D I A F R E E F O R T H E
R E S T O F U S .
@JayBaer
N O B O D Y S AY S “ M Y FAV O R I T E
PA R T O F S O C I A L M E D I A I S
C O M PA N Y ’ S PA R T I C I PAT I N G
I N I T. ”
@JayBaer
S O , T H E C O M M U N I C AT I O N S
C A C O P H O N Y I N T H E O N E - T O -
M A N Y W O R L D I S S TA G G E R I N G .
@JayBaer
T H E AV E R A G E FA C E B O O K U S E R I S
“ D U E ” 1 , 5 0 0 N E W S F E E D I T E M S
E V E RY T I M E T H E Y S I G N O N .
( FA C E B O O K E X E C I N T E R V I E W, 2 0 1 3 )
@JayBaer
R E L I A B L E R E A C H I S
M AT H E M AT I C A L LY D A U N T I N G D U E
T O T H E A M O U N T O F C O N T E N T
W E ’ R E “ D U E ” …
@JayBaer
T H I R D , S O C I A L M E D I A C H A N N E L S
A R E E C O N O M I C A L LY
I N C E N T I V I Z E D T O N O T D E L I V E R
R E L I A B L E R E A C H
@JayBaer
W H Y P R O V I D E R E L I A B L E R E A C H
F O R F R E E , W H E N W E ’ V E P R O V E N
O U R S E LV E S W I L L I N G T O PAY
F O R I T ?
@JayBaer
@JayBaer
F R O M F E B R U A RY 2 0 1 3 T O F E B R U A RY 2 0 1 4 ,
FA C E B O O K S T O C K I N C R E A S E D 1 5 4 % A S
O R G A N I C R E A C H P L U M M E T E D .
M O S T S O C I A L P L AT F O R M S A R E
P U B L I C C O M PA N I E S , M E A N I N G
T H E Y A R E L E G A L LY R E S P O N S I B L E
F O R T H E I R S U C C E S S , N O T Y O U R S .
@JayBaer
T H E F R E E L U N C H O N P I N T E R E S T
A N D I N S TA G R A M W I L L E N D
T O O , B E C A U S E FA C E B O O K H A S
P R O V E N I T W I L L W O R K
@JayBaer
S O , W H AT S H O U L D Y O U D O
A B O U T I T ?
@JayBaer
I B E L I E V E I T ’ S T I M E T O VA L U E
T H E S H O T G U N O V E R T H E R I F L E .
@JayBaer
T H E R I F L E A P P R O A C H I S T O
I N V E S T I N E X C E L L E N C E .
@JayBaer
T H E R I F L E A P P R O A C H I S T O B U I L D
A G R E AT C O M M U N I T Y O N T H E
B A C K O F O U T S TA N D I N G C O N T E N T
A N D S H A R P E N G A G E M E N T.
@JayBaer
T H E R I F L E A P P R O A C H S AY S D O N ’ T
G E T I N V O LV E D I N A P L AT F O R M
U N L E S S Y O U C A N D O I T R I G H T.
@JayBaer
T H E R I F L E A P P R O A C H S AY S T O
D E V E L O P A U N I Q U E E D I T O R I A L
A P P R O A C H F O R E A C H
P L AT F O R M .
@JayBaer
T H E A B S E N C E O F R E L I A B L E
R E A C H M A K E S T H E R I F L E
A P P R O A C H I N E F F I C I E N T A N D
C O N T R A RY T O M AT H E M AT I C A L
R E A L I T I E S .
@JayBaer
T H E S H O T G U N A P P R O A C H S AY S
T H E R E I S N O M A G I C B U L L E T I N
S O C I A L , S O Y O U N E E D T O
I N V E S T I N B R O A D
D I S T R I B U T I O N .
@JayBaer
T H E S H O T G U N A P P R O A C H S AY S
Y O U S H O U L D B E E V E RY W H E R E
A N D T H AT T O TA L P L AT F O R M
S I Z E I S S E C O N D A RY.
( A N D P O S S I B LY I R R E L E VA N T )
@JayBaer
( I F FA C E B O O K H A S 1 . 2 B I L L I O N
M E M B E R S , B U T Y O U R P O S T S
O N LY R E A C H 8 1 P E O P L E , T H AT
1 . 2 B I L L I O N F I G U R E I S P R E T T Y
D A M N P O I N T L E S S D AY- T O - D AY )
@JayBaer
T H E S H O T G U N A P P R O A C H S AY S
T H AT S I N C E T H E R E ’ S N O WAY
T O G U A R A N T E E A PA R T I C U L A R
M E S S A G E W I L L B E S E E N B Y A
PA R T I C U L A R P E R S O N …
@JayBaer
… Y O U S H O U L D S E N D M E S S A G E S
O N M U LT I P L E P L AT F O R M S T O
M A X I M I Z E T H E L I K E L I H O O D
T H AT S O M E M E S S A G E W I L L
R E A C H E A C H P E R S O N .
@JayBaer
A N D , Y O U S H O U L D I N C R E A S E
Y O U R P U B L I C AT I O N F R E Q U E N C Y
O N A L L P L AT F O R M S .
@JayBaer
Y O U N E E D T O B E M A K I N G M O R E
C O N T E N T I N M O R E P L A C E S .
@JayBaer
T H E S H O T G U N A P P R O A C H S AY S
Y O U S H O U L D B E AT O M I Z I N G
Y O U R C O N T E N T A N D P O S T I N G
S I M I L A R M E S S A G E S , I N
D I F F E R E N T WAY S , I N M A N Y
P L A C E S .
@JayBaer
@JayBaer
T H E R I F L E A P P R O A C H
@JayBaer
T H E S H O T G U N A P P R O A C H
T H E S H O T G U N A P P R O A C H
S E E K S T O B U I L D A T O U C H -
P O I N T C O R R A L , C O N N E C T I N G
W I T H E A C H C U S T O M E R O R
P R O S P E C T I N A S M A N Y P L A C E S
A S P O S S I B L E .
( I N C L U D I N G E M A I L , S O C I A L O U T P O S T S , S M S )
@JayBaer
T H E S H O T G U N A P P R O A C H U S E S
D I F F E R E N T S U C C E S S
M E T R I C S , T O O .
@JayBaer
F O C U S O N Y O U R T O TA L
C O N N E C T I O N S A C R O S S A L L
C H A N N E L S , N O T R E A C H O R
E N G A G E M E N T B Y C H A N N E L .
@JayBaer
F O C U S O N I N C R E A S I N G
AV E R A G E C O N N E C T I O N P O I N T S
P E R C U S T O M E R , A C R O S S
A L L C H A N N E L S .
@JayBaer
T H E S H O T G U N A P P R O A C H
I S N ’ T E A S Y.
@JayBaer
I T R E Q U I R E S A U N I F I E D V I E W O F
C U S T O M E R S A C R O S S
S O C I A L C H A N N E L S .
@JayBaer
A N D T H E S H O T G U N A P P R O A C H
I S N ’ T W H AT W E ’ V E B E E N
TA U G H T I S T H E “ R I G H T WAY ” T O
D O S O C I A L M E D I A .
@JayBaer
T H E R U L E S O F T H E G A M E
H AV E C H A N G E D .
@JayBaer
B U T T H AT D O E S N ’ T M E A N Y O U
C A N ’ T C O N T I N U E H AV I N G
T R E M E N D O U S S U C C E S S .
@JayBaer
B U T C H A N G E S I N T H E M AT H O F
S O C I A L M E D I A R E Q U I R E Y O U T O
A S K Y O U R S E L F A S I M P L E
Q U E S T I O N …
@JayBaer
I S T H E S H O T G U N M O R E
E F F E C T I V E T H A N T H E R I F L E ?
@JayBaer
@JayBaer
J AY B A E R
C O N V I N C E & C O N V E R T
D I G I TA L M A R K E T I N G A D V I S O R S T O M A J O R B R A N D S
@JayBaer
B R A N D N E W
E V E RY D AY
3 M I N U T E S
!
!
JayToday.TV

Contenu connexe

En vedette

Corporate Social Media Marketing (SMM) Course Detailed Outline
Corporate Social Media Marketing (SMM) Course Detailed OutlineCorporate Social Media Marketing (SMM) Course Detailed Outline
Corporate Social Media Marketing (SMM) Course Detailed Outline
Asif Anwar
 
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...State of the Industry Research with Pulsepoint: The Future of Programmatic - ...
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...
Digiday
 

En vedette (16)

12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media12 Small Businesses That Found Success on Social Media
12 Small Businesses That Found Success on Social Media
 
The digital marketing ppt
The digital marketing pptThe digital marketing ppt
The digital marketing ppt
 
Digital marketing basics and trends
Digital marketing basics and trendsDigital marketing basics and trends
Digital marketing basics and trends
 
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsCreate a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps
 
The 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media HeadlinesThe 10 Best Copywriting Formulas for Social Media Headlines
The 10 Best Copywriting Formulas for Social Media Headlines
 
Análisis de la campaña digital de Hillary vs Trump (Digital Strategy)
Análisis de la campaña digital de Hillary vs Trump (Digital Strategy)Análisis de la campaña digital de Hillary vs Trump (Digital Strategy)
Análisis de la campaña digital de Hillary vs Trump (Digital Strategy)
 
Markkinoinnin Muutos, Avaus Marketing Innovations, Tom Nickels
Markkinoinnin Muutos, Avaus Marketing Innovations, Tom NickelsMarkkinoinnin Muutos, Avaus Marketing Innovations, Tom Nickels
Markkinoinnin Muutos, Avaus Marketing Innovations, Tom Nickels
 
Corporate Social Media Marketing (SMM) Course Detailed Outline
Corporate Social Media Marketing (SMM) Course Detailed OutlineCorporate Social Media Marketing (SMM) Course Detailed Outline
Corporate Social Media Marketing (SMM) Course Detailed Outline
 
InboundCon 2016: How to Use the Building Blocks of Website Personalization T...
InboundCon 2016:  How to Use the Building Blocks of Website Personalization T...InboundCon 2016:  How to Use the Building Blocks of Website Personalization T...
InboundCon 2016: How to Use the Building Blocks of Website Personalization T...
 
Inside Turner's Programmatic Strategy
Inside Turner's Programmatic StrategyInside Turner's Programmatic Strategy
Inside Turner's Programmatic Strategy
 
Applying Digital Content-Marketing Tactics at the Storefront
Applying Digital Content-Marketing Tactics at the StorefrontApplying Digital Content-Marketing Tactics at the Storefront
Applying Digital Content-Marketing Tactics at the Storefront
 
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...State of the Industry Research with Pulsepoint: The Future of Programmatic - ...
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...
 
Grupo Hinode 2017
Grupo Hinode 2017Grupo Hinode 2017
Grupo Hinode 2017
 
MEDTECH 2014 Closing Keynote
MEDTECH 2014 Closing KeynoteMEDTECH 2014 Closing Keynote
MEDTECH 2014 Closing Keynote
 
Жінки математики України
Жінки математики УкраїниЖінки математики України
Жінки математики України
 
RadiumOne State of Mobile Acquisition Report
RadiumOne State of Mobile Acquisition ReportRadiumOne State of Mobile Acquisition Report
RadiumOne State of Mobile Acquisition Report
 

Similaire à Shotguns trump rifles: Why social media strategy is now a volume play

Similaire à Shotguns trump rifles: Why social media strategy is now a volume play (20)

Innovation Studios: the Engines of Enterprise Experimentation (Jeff Gothelf a...
Innovation Studios: the Engines of Enterprise Experimentation (Jeff Gothelf a...Innovation Studios: the Engines of Enterprise Experimentation (Jeff Gothelf a...
Innovation Studios: the Engines of Enterprise Experimentation (Jeff Gothelf a...
 
Jeff Gothelf: Lean Product Design
Jeff Gothelf: Lean Product DesignJeff Gothelf: Lean Product Design
Jeff Gothelf: Lean Product Design
 
Innovation Studios: The Engines of Enterprise Experimentation
Innovation Studios: The Engines of Enterprise ExperimentationInnovation Studios: The Engines of Enterprise Experimentation
Innovation Studios: The Engines of Enterprise Experimentation
 
Lean UX: It really is about getting out of the deliverables business
Lean UX: It really is about getting out of the deliverables businessLean UX: It really is about getting out of the deliverables business
Lean UX: It really is about getting out of the deliverables business
 
Lean Product Design Is the New Marketing
Lean Product Design Is the New MarketingLean Product Design Is the New Marketing
Lean Product Design Is the New Marketing
 
Lean Product design is the New Marketing
Lean Product design is the New MarketingLean Product design is the New Marketing
Lean Product design is the New Marketing
 
Why Startups Need Business Application Strategy
Why Startups Need Business Application StrategyWhy Startups Need Business Application Strategy
Why Startups Need Business Application Strategy
 
Lesson from 5 years of Lean UX
Lesson from 5 years of Lean UXLesson from 5 years of Lean UX
Lesson from 5 years of Lean UX
 
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
SOCIAL MEDIA STRATEGIES TO BOOST YOUR PROFITS BY OVER 20%
 
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
When Cambridge Analytica Met Facebook: A story of dark UX and shitty business...
 
Guardians of the codebase
Guardians of the codebaseGuardians of the codebase
Guardians of the codebase
 
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...
 
Professionalising Product - What Happens After Product/Market Fit?
Professionalising Product - What Happens After Product/Market Fit?Professionalising Product - What Happens After Product/Market Fit?
Professionalising Product - What Happens After Product/Market Fit?
 
Vista Creds
Vista CredsVista Creds
Vista Creds
 
The terrible "guardians of the codebase"
The terrible "guardians of the codebase"The terrible "guardians of the codebase"
The terrible "guardians of the codebase"
 
Almost Everything I've Learned From 5 Years of Lean UX
Almost Everything I've Learned From 5 Years of Lean UXAlmost Everything I've Learned From 5 Years of Lean UX
Almost Everything I've Learned From 5 Years of Lean UX
 
Samy Mahfar - New Manhattan Developments Spring / Summer 2015
Samy Mahfar - New Manhattan Developments Spring / Summer 2015Samy Mahfar - New Manhattan Developments Spring / Summer 2015
Samy Mahfar - New Manhattan Developments Spring / Summer 2015
 
Event presentation project- Aide Martinez (1).pptx
Event presentation project- Aide Martinez (1).pptxEvent presentation project- Aide Martinez (1).pptx
Event presentation project- Aide Martinez (1).pptx
 
Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?
Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?
Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?
 
Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?
Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?
Rejtett vevőszerző funkciók a Facebook oldaladon: Mindet használod?
 

Plus de Jay Baer

Plus de Jay Baer (20)

11 Required Elements to YouTube Success
11 Required Elements to YouTube Success11 Required Elements to YouTube Success
11 Required Elements to YouTube Success
 
Convince & Convert Media Kit
Convince & Convert Media KitConvince & Convert Media Kit
Convince & Convert Media Kit
 
How Fast is Fast Enough: New research shows how fast companies have to respo...
How Fast is Fast Enough:  New research shows how fast companies have to respo...How Fast is Fast Enough:  New research shows how fast companies have to respo...
How Fast is Fast Enough: New research shows how fast companies have to respo...
 
Smarketing - Sales and Marketing Cooperation is Doable and Powerful
Smarketing  - Sales and Marketing Cooperation is Doable and PowerfulSmarketing  - Sales and Marketing Cooperation is Doable and Powerful
Smarketing - Sales and Marketing Cooperation is Doable and Powerful
 
Four Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecretsFour Photography Tips for Social Media #smsecrets
Four Photography Tips for Social Media #smsecrets
 
How to fix your marketing blind spot
How to fix your marketing blind spot How to fix your marketing blind spot
How to fix your marketing blind spot
 
The 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For YouThe 8 Things Online Influencers Can Do For You
The 8 Things Online Influencers Can Do For You
 
The Best of Twitter 20
The Best of Twitter 20The Best of Twitter 20
The Best of Twitter 20
 
7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy7 Ingredients for Employee Social Media Advocacy
7 Ingredients for Employee Social Media Advocacy
 
Crushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content MarketingCrushing 11 Big Myths About Social Media and Content Marketing
Crushing 11 Big Myths About Social Media and Content Marketing
 
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free ExcerptYoutility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
Youtility: Why Smart Marketing is About Help not Hype - Exclusive Free Excerpt
 
Youtility - Why Smart Marketing is About Help Not Hype
Youtility -  Why Smart Marketing is About Help Not HypeYoutility -  Why Smart Marketing is About Help Not Hype
Youtility - Why Smart Marketing is About Help Not Hype
 
21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing21 Quotes That Will Change the Way You Think About Marketing
21 Quotes That Will Change the Way You Think About Marketing
 
The Power of Everything
The Power of EverythingThe Power of Everything
The Power of Everything
 
When Do You Promote a Facebook Post?
When Do You Promote a Facebook Post?When Do You Promote a Facebook Post?
When Do You Promote a Facebook Post?
 
23 social and digital services agencies should offer
23 social and digital services agencies should offer23 social and digital services agencies should offer
23 social and digital services agencies should offer
 
Facebook and Email - Integrating Two Important Channels
Facebook and Email - Integrating Two Important ChannelsFacebook and Email - Integrating Two Important Channels
Facebook and Email - Integrating Two Important Channels
 
8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis8 Steps to Manage a Social Media Crisis
8 Steps to Manage a Social Media Crisis
 
8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media8 Wrong Questions Agencies Are Asking About Social Media
8 Wrong Questions Agencies Are Asking About Social Media
 
Does Free Content Cannibalize Your Paid Consulting?
Does Free Content Cannibalize Your Paid Consulting?Does Free Content Cannibalize Your Paid Consulting?
Does Free Content Cannibalize Your Paid Consulting?
 

Dernier

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 

Dernier (20)

unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow  ) 🔝 8923113531 🔝  Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pillsMifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
 
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSMMonte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 

Shotguns trump rifles: Why social media strategy is now a volume play

  • 1. S H O T G U N S T R U M P R I F L E S W H Y Y O U R S O C I A L M E D I A S T R A T E G Y I S N O W A V O L U M E P L A Y @JayBaer
  • 2. @JayBaer J AY B A E R C O N V I N C E & C O N V E R T D I G I TA L M A R K E T I N G A D V I S O R S T O M A J O R B R A N D S
  • 3. D O E S A N Y O N E H E A R I T ? I F A T R E E FA L L S I N T H E F O R E S T
  • 4. W H AT ’ S T H E P O I N T I N D O I N G S O ? I F Y O U P O S T S O M E T H I N G T O S O C I A L T H A T N O B O D Y S E E S @JayBaer
  • 5. B U T T O TA L R E A C H I S N ’ T R E A L LY R E L E VA N T. T H I S H A S P O O R R E A C H @JayBaer
  • 6. W H AT Y O U R E A L LY N E E D I S R E L I A B L E R E A C H . @JayBaer
  • 7. R E L I A B L E R E A C H I S T H E A B I L I T Y T O S E N D A M E S S A G E T O A P E R S O N W H O H A S R E Q U E S T E D T O H E A R F R O M Y O U … @JayBaer
  • 8. A N D F O R T H AT P E R S O N T O A C T U A L LY R E C E I V E T H E M E S S A G E . @JayBaer
  • 9. I S T H AT T O O M U C H F O R M O D E R N B U S I N E S S T O A S K ? @JayBaer
  • 10. E M A I L O F F E R S R E L I A B L E R E A C H . @JayBaer
  • 11. P H O N E O F F E R S R E L I A B L E R E A C H . @JayBaer
  • 12. D I R E C T M A I L O F F E R S R E L I A B L E R E A C H . @JayBaer
  • 13. E V E N FA X O F F E R S R E L I A B L E R E A C H . @JayBaer
  • 14. B U T I N T H E M A J O R S O C I A L M E D I A P L AT F O R M S , R E L I A B L E R E A C H B A R E LY E X I S T S . @JayBaer
  • 15. I S T H E B I G G E S T B U S I N E S S L I E S I N C E M A G I C P O T I O N S . P O T E N T I A L I M P R E S S I O N S V S . A C T U A L I M P R E S S I O N S I N S O C I A L
  • 16. N O W H E R E N E A R 1 2 2 , 0 0 0 P E O P L E W I L L S E E I T. I F I S E N D T H I S T W E E T … . @JayBaer
  • 17. A N D T H E S A M E I S T R U E H E R E . @JayBaer
  • 18. A N D H E R E . @JayBaer
  • 19. A N D H E R E . @JayBaer
  • 20. @JayBaer A N D E S P E C I A L LY H E R E , W H E R E R E L I A B L E O R G A N I C R E A C H H A S N E A R LY D I S A P P E A R E D I N M A N Y C A S E S .
  • 21. W E K E E P S E N D I N G M O R E A N D M O R E M E S S A G E S A N D T RY I N G T O R E A C H P E O P L E … @JayBaer
  • 22. … B U T W E M O S T LY J U S T G E T B U S Y S I G N A L S . @JayBaer
  • 23. T H E R E A R E T H R E E R E A S O N S R E L I A B L E R E A C H I S N E A R LY I M P O S S I B L E O N M A J O R S O C I A L M E D I A P L AT F O R M S . @JayBaer
  • 24. F I R S T, I S T H E V E RY N AT U R E O F T H E S O C I A L “ S T R E A M . ” @JayBaer
  • 25. M O S T M A J O R S O C I A L O U T P O S T S E M P L O Y A O N E - T O - M A N Y R E L AT I O N S H I P A N D M E S S A G I N G S C H E M A , I N C L U D I N G : @JayBaer
  • 26. FA C E B O O K @JayBaer
  • 27. T W I T T E R @JayBaer
  • 28. G O O G L E + @JayBaer
  • 29. L I N K E D I N @JayBaer
  • 30. P I N T E R E S T @JayBaer
  • 31. I N S TA G R A M @JayBaer
  • 32. V I N E @JayBaer
  • 33. Y O U T U B E @JayBaer
  • 34. O N E - T O - M A N Y I S T H E V E RY H E A R T B E AT O F T H E “ E V E RY O N E I S A P U B L I S H E R ” C O M M U N I C AT I O N E V O L U T I O N . @JayBaer
  • 35. B U T M AY B E O N E - T O - M A N Y I S N ’ T T H E A N S W E R ? @JayBaer
  • 36. M AY B E W E D O N ’ T A L L WA N T T O B E P U B L I S H E R S ? @JayBaer
  • 37. Y O U T H A R E F L O C K I N G T O P L AT F O R M S T H AT A R E O N E - T O - O N E O R O N E T O A ( C H O S E N ) F E W… @JayBaer
  • 38. … L I K E S N A P C H AT @JayBaer
  • 39. L I K E W H AT S A P P @JayBaer
  • 40. L I K E K I K @JayBaer
  • 41. L I K E S E C R E T @JayBaer
  • 42. A N D E V E N S M S . @JayBaer
  • 43. @JayBaer D AV I D S A C K S , C E O O F YA M M E R
  • 44. S E C O N D , W H E N E V E RY O N E I S A P U B L I S H E R S E E K I N G R E A C H … @JayBaer
  • 45. … C A N A N Y O N E B E A P U B L I S H E R W I T H R E L I A B L E R E A C H ? @JayBaer
  • 46. I N T O D AY ’ S B I G S O C I A L P L AT F O R M S , Y O U C O M P E T E F O R AT T E N T I O N A G A I N S T E V E RY T H I N G . @JayBaer
  • 47. Y O U C O M P E T E A G A I N S T Y O U R C O M P E T I T O R S . @JayBaer
  • 48. Y O U C O M P E T E A G A I N S T Y O U R C U S T O M E R S . @JayBaer
  • 49. Y O U C O M P E T E A G A I N S T Y O U R C U S T O M E R S ’ F R I E N D S A N D FA M I LY. @JayBaer
  • 54. A N D Y O U C O M P E T E A G A I N S T T H E F L O T S A M A N D J E T S A M O F L I F E , S P O R T S A N D C E L E B R I T Y. @JayBaer
  • 55. Y O U R B R A N D I S A N I N T E R L O P E R , T O L E R AT E D B E C A U S E I T K E E P S S O C I A L M E D I A F R E E F O R T H E R E S T O F U S . @JayBaer
  • 56. N O B O D Y S AY S “ M Y FAV O R I T E PA R T O F S O C I A L M E D I A I S C O M PA N Y ’ S PA R T I C I PAT I N G I N I T. ” @JayBaer
  • 57. S O , T H E C O M M U N I C AT I O N S C A C O P H O N Y I N T H E O N E - T O - M A N Y W O R L D I S S TA G G E R I N G . @JayBaer
  • 58. T H E AV E R A G E FA C E B O O K U S E R I S “ D U E ” 1 , 5 0 0 N E W S F E E D I T E M S E V E RY T I M E T H E Y S I G N O N . ( FA C E B O O K E X E C I N T E R V I E W, 2 0 1 3 ) @JayBaer
  • 59. R E L I A B L E R E A C H I S M AT H E M AT I C A L LY D A U N T I N G D U E T O T H E A M O U N T O F C O N T E N T W E ’ R E “ D U E ” … @JayBaer
  • 60. T H I R D , S O C I A L M E D I A C H A N N E L S A R E E C O N O M I C A L LY I N C E N T I V I Z E D T O N O T D E L I V E R R E L I A B L E R E A C H @JayBaer
  • 61. W H Y P R O V I D E R E L I A B L E R E A C H F O R F R E E , W H E N W E ’ V E P R O V E N O U R S E LV E S W I L L I N G T O PAY F O R I T ? @JayBaer
  • 62. @JayBaer F R O M F E B R U A RY 2 0 1 3 T O F E B R U A RY 2 0 1 4 , FA C E B O O K S T O C K I N C R E A S E D 1 5 4 % A S O R G A N I C R E A C H P L U M M E T E D .
  • 63. M O S T S O C I A L P L AT F O R M S A R E P U B L I C C O M PA N I E S , M E A N I N G T H E Y A R E L E G A L LY R E S P O N S I B L E F O R T H E I R S U C C E S S , N O T Y O U R S . @JayBaer
  • 64. T H E F R E E L U N C H O N P I N T E R E S T A N D I N S TA G R A M W I L L E N D T O O , B E C A U S E FA C E B O O K H A S P R O V E N I T W I L L W O R K @JayBaer
  • 65. S O , W H AT S H O U L D Y O U D O A B O U T I T ? @JayBaer
  • 66. I B E L I E V E I T ’ S T I M E T O VA L U E T H E S H O T G U N O V E R T H E R I F L E . @JayBaer
  • 67. T H E R I F L E A P P R O A C H I S T O I N V E S T I N E X C E L L E N C E . @JayBaer
  • 68. T H E R I F L E A P P R O A C H I S T O B U I L D A G R E AT C O M M U N I T Y O N T H E B A C K O F O U T S TA N D I N G C O N T E N T A N D S H A R P E N G A G E M E N T. @JayBaer
  • 69. T H E R I F L E A P P R O A C H S AY S D O N ’ T G E T I N V O LV E D I N A P L AT F O R M U N L E S S Y O U C A N D O I T R I G H T. @JayBaer
  • 70. T H E R I F L E A P P R O A C H S AY S T O D E V E L O P A U N I Q U E E D I T O R I A L A P P R O A C H F O R E A C H P L AT F O R M . @JayBaer
  • 71. T H E A B S E N C E O F R E L I A B L E R E A C H M A K E S T H E R I F L E A P P R O A C H I N E F F I C I E N T A N D C O N T R A RY T O M AT H E M AT I C A L R E A L I T I E S . @JayBaer
  • 72. T H E S H O T G U N A P P R O A C H S AY S T H E R E I S N O M A G I C B U L L E T I N S O C I A L , S O Y O U N E E D T O I N V E S T I N B R O A D D I S T R I B U T I O N . @JayBaer
  • 73. T H E S H O T G U N A P P R O A C H S AY S Y O U S H O U L D B E E V E RY W H E R E A N D T H AT T O TA L P L AT F O R M S I Z E I S S E C O N D A RY. ( A N D P O S S I B LY I R R E L E VA N T ) @JayBaer
  • 74. ( I F FA C E B O O K H A S 1 . 2 B I L L I O N M E M B E R S , B U T Y O U R P O S T S O N LY R E A C H 8 1 P E O P L E , T H AT 1 . 2 B I L L I O N F I G U R E I S P R E T T Y D A M N P O I N T L E S S D AY- T O - D AY ) @JayBaer
  • 75. T H E S H O T G U N A P P R O A C H S AY S T H AT S I N C E T H E R E ’ S N O WAY T O G U A R A N T E E A PA R T I C U L A R M E S S A G E W I L L B E S E E N B Y A PA R T I C U L A R P E R S O N … @JayBaer
  • 76. … Y O U S H O U L D S E N D M E S S A G E S O N M U LT I P L E P L AT F O R M S T O M A X I M I Z E T H E L I K E L I H O O D T H AT S O M E M E S S A G E W I L L R E A C H E A C H P E R S O N . @JayBaer
  • 77. A N D , Y O U S H O U L D I N C R E A S E Y O U R P U B L I C AT I O N F R E Q U E N C Y O N A L L P L AT F O R M S . @JayBaer
  • 78. Y O U N E E D T O B E M A K I N G M O R E C O N T E N T I N M O R E P L A C E S . @JayBaer
  • 79. T H E S H O T G U N A P P R O A C H S AY S Y O U S H O U L D B E AT O M I Z I N G Y O U R C O N T E N T A N D P O S T I N G S I M I L A R M E S S A G E S , I N D I F F E R E N T WAY S , I N M A N Y P L A C E S . @JayBaer
  • 80. @JayBaer T H E R I F L E A P P R O A C H
  • 81. @JayBaer T H E S H O T G U N A P P R O A C H
  • 82. T H E S H O T G U N A P P R O A C H S E E K S T O B U I L D A T O U C H - P O I N T C O R R A L , C O N N E C T I N G W I T H E A C H C U S T O M E R O R P R O S P E C T I N A S M A N Y P L A C E S A S P O S S I B L E . ( I N C L U D I N G E M A I L , S O C I A L O U T P O S T S , S M S ) @JayBaer
  • 83. T H E S H O T G U N A P P R O A C H U S E S D I F F E R E N T S U C C E S S M E T R I C S , T O O . @JayBaer
  • 84. F O C U S O N Y O U R T O TA L C O N N E C T I O N S A C R O S S A L L C H A N N E L S , N O T R E A C H O R E N G A G E M E N T B Y C H A N N E L . @JayBaer
  • 85. F O C U S O N I N C R E A S I N G AV E R A G E C O N N E C T I O N P O I N T S P E R C U S T O M E R , A C R O S S A L L C H A N N E L S . @JayBaer
  • 86. T H E S H O T G U N A P P R O A C H I S N ’ T E A S Y. @JayBaer
  • 87. I T R E Q U I R E S A U N I F I E D V I E W O F C U S T O M E R S A C R O S S S O C I A L C H A N N E L S . @JayBaer
  • 88. A N D T H E S H O T G U N A P P R O A C H I S N ’ T W H AT W E ’ V E B E E N TA U G H T I S T H E “ R I G H T WAY ” T O D O S O C I A L M E D I A . @JayBaer
  • 89. T H E R U L E S O F T H E G A M E H AV E C H A N G E D . @JayBaer
  • 90. B U T T H AT D O E S N ’ T M E A N Y O U C A N ’ T C O N T I N U E H AV I N G T R E M E N D O U S S U C C E S S . @JayBaer
  • 91. B U T C H A N G E S I N T H E M AT H O F S O C I A L M E D I A R E Q U I R E Y O U T O A S K Y O U R S E L F A S I M P L E Q U E S T I O N … @JayBaer
  • 92. I S T H E S H O T G U N M O R E E F F E C T I V E T H A N T H E R I F L E ? @JayBaer
  • 93. @JayBaer J AY B A E R C O N V I N C E & C O N V E R T D I G I TA L M A R K E T I N G A D V I S O R S T O M A J O R B R A N D S
  • 94. @JayBaer B R A N D N E W E V E RY D AY 3 M I N U T E S ! ! JayToday.TV