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“If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it.The company can’t ignore      me then!”
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The 7 new roles of agencies in real time business

Notes de l'éditeur

  1. Companies Can’t Do It Themselves. They Need a Village. A different Cast of Characters. 6 of them that you can play.
  2. Earn Audience, Don’t Buy It.
  3. Create Advocacy
  4. Be Human
  5. Make it about them
  6. Activate, Don’t Collect
  7. Success Metrics Are measured in real-time, not quarterly
  8. Bunny Wailer
  9. Cartogrpaher, Scout, Interprepter, Politician, Firefighter, Accountant, Trainer