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When Do You Promote a Facebook Post?

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Jay Baer
Jay Baer

When do you pay the money to promote a Facebook post? Jay Baer and Convince & Convert developed this handy chart that tells you when to pull the trigger on promoted posts on Facebook.

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When do you STIR a Facebook post? S Shelf-Life - Will the post still be relevant 4 days from publication? T Time - Has it been at least 6 hours since publication? I Impact - Does the post include a link or other call-to-action that creates desirable customer behaviors (beyond a simple “like”)? R Results - Has the post exceeded a 1% engagement rate (likes + comments + shares, divided by total fans)? 4 Yes Answers = Promote

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When Do You Promote a Facebook Post?

  • 1. When do you STIR a Facebook post? S Shelf-Life - Will the post still be relevant 4 days from publication? T Time - Has it been at least 6 hours since publication? I Impact - Does the post include a link or other call-to-action that creates desirable customer behaviors (beyond a simple “like”)? R Results - Has the post exceeded a 1% engagement rate (likes + comments + shares, divided by total fans)? 4 Yes Answers = Promote