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Welcome peeps!
BXP DM AIESEC in Indonesia 1516
Agenda:
• Bigger, Better, Stronger
• Customer Journey Path
• Account Transition
• Team Stand and Team Name
• Assignment Feedback
• What’s Next: Project Assignment
CM Team
Digital CE Team
BXP Academy: Managers Edition
-------------CE Team-------------
• Content Marketing + Content Matrix
• Working Flow
• Workshop
BIGGER BETTER STRONGER
CUSTOMER JOURNEY PATH.
ACCOUNT TRANSITION.
Check Your Inbox!
TEAM STAND + TEAM NAME.
1. State your value.
2. Find a name that represents the value altogether.
3. Consolidate and done! 
HOW?
ASSIGNMENT FEEDBACK
ASSIGNMENT FEEDBACK
Make it more externally digestable.
ASSIGNMENT FEEDBACK
AIESEC logo. :p
Be more direct for caption a bit
WHAT’S NEXT?
Website Development (50 EXP)
Site map creation
Goal: To have a clear vision of how our website’s
going to be like.
AIESEC Indonesia TV Launching (10 EXP)
Analytics result, views per conference
Goal: To assess the performance of past
Live/Reportation Team, which one that is effective
and which one that isn’t effective.
Content Matrix (15 EXP)
AIESEC Indonesia TV Launching (10 EXP)
Logo, value proposition, bumper
Goal: To have a proper and standardized Youtube
channel for AIESEC in Indonesia
Website launch plan
Goal: To have a diversion plan for our market, raise
awareness about the under construction condition of
website and prepare a launching event
1 Site Map. Reference for the website: aiesec.org
(DDL: Friday, July 25th)
1 PPT Youtube Analytics Report of Live/Reportation
Team + Facebook for NSC
(DDL: Monday, July 27th)
From Jazman:
Send Site Map dan Template Website Content
Expected Output
Site map example
One box represents one page of the website and possible links)
Page matrix format
Page Goal:
Page Contents:
Page Name:
Possible Links:
(Flow:
Top Page – Bottom Page)
(+Bridging message)
(This page matrix is to give
clear explanation about the
purpose of every single
page on our website.)
Page matrix format
Page Goal:
Page Contents:
Page Name:
Possible Links:
Global Citizen Page
To give super clear explanation about Global
Citizen program in 5W1H format
(Flow:
Top Page – Bottom Page)
• Explanation Video: Global Citizen
• Global Citizen A to Z (Infographic Poster)
• What do they say about Global Citizen?
(Testimony)
• How to Apply for Global Citizen
Link to Global Talent Page
(Are you a final year student or fresh graduate
that want to seek international internships
opportunities? Click here!)
(+Bridging message)
(example)
Expected Output
1 Content Matrix (Website Launch)
(DDL: Thursday, July 23rd)
1 AIESEC Indonesia TV Brand Tools (Logo+Value
Proposition+Bumper)
(DDL: July 30th+1st Week of August)
From Jazman:
Content Matrix training on Thursday, July 23rd
BXP ACADEMY:

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BXP DM EST Meeting - July

  • 1. Welcome peeps! BXP DM AIESEC in Indonesia 1516
  • 2.
  • 3. Agenda: • Bigger, Better, Stronger • Customer Journey Path • Account Transition • Team Stand and Team Name • Assignment Feedback • What’s Next: Project Assignment CM Team Digital CE Team BXP Academy: Managers Edition -------------CE Team------------- • Content Marketing + Content Matrix • Working Flow • Workshop
  • 4.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 14. TEAM STAND + TEAM NAME.
  • 15. 1. State your value. 2. Find a name that represents the value altogether. 3. Consolidate and done!  HOW?
  • 17. ASSIGNMENT FEEDBACK Make it more externally digestable.
  • 18. ASSIGNMENT FEEDBACK AIESEC logo. :p Be more direct for caption a bit
  • 20. Website Development (50 EXP) Site map creation Goal: To have a clear vision of how our website’s going to be like. AIESEC Indonesia TV Launching (10 EXP) Analytics result, views per conference Goal: To assess the performance of past Live/Reportation Team, which one that is effective and which one that isn’t effective.
  • 21. Content Matrix (15 EXP) AIESEC Indonesia TV Launching (10 EXP) Logo, value proposition, bumper Goal: To have a proper and standardized Youtube channel for AIESEC in Indonesia Website launch plan Goal: To have a diversion plan for our market, raise awareness about the under construction condition of website and prepare a launching event
  • 22. 1 Site Map. Reference for the website: aiesec.org (DDL: Friday, July 25th) 1 PPT Youtube Analytics Report of Live/Reportation Team + Facebook for NSC (DDL: Monday, July 27th) From Jazman: Send Site Map dan Template Website Content Expected Output
  • 23. Site map example One box represents one page of the website and possible links)
  • 24. Page matrix format Page Goal: Page Contents: Page Name: Possible Links: (Flow: Top Page – Bottom Page) (+Bridging message) (This page matrix is to give clear explanation about the purpose of every single page on our website.)
  • 25. Page matrix format Page Goal: Page Contents: Page Name: Possible Links: Global Citizen Page To give super clear explanation about Global Citizen program in 5W1H format (Flow: Top Page – Bottom Page) • Explanation Video: Global Citizen • Global Citizen A to Z (Infographic Poster) • What do they say about Global Citizen? (Testimony) • How to Apply for Global Citizen Link to Global Talent Page (Are you a final year student or fresh graduate that want to seek international internships opportunities? Click here!) (+Bridging message) (example)
  • 26. Expected Output 1 Content Matrix (Website Launch) (DDL: Thursday, July 23rd) 1 AIESEC Indonesia TV Brand Tools (Logo+Value Proposition+Bumper) (DDL: July 30th+1st Week of August) From Jazman: Content Matrix training on Thursday, July 23rd