3. Agenda:
• Bigger, Better, Stronger
• Customer Journey Path
• Account Transition
• Team Stand and Team Name
• Assignment Feedback
• What’s Next: Project Assignment
CM Team
Digital CE Team
BXP Academy: Managers Edition
-------------CE Team-------------
• Content Marketing + Content Matrix
• Working Flow
• Workshop
20. Website Development (50 EXP)
Site map creation
Goal: To have a clear vision of how our website’s
going to be like.
AIESEC Indonesia TV Launching (10 EXP)
Analytics result, views per conference
Goal: To assess the performance of past
Live/Reportation Team, which one that is effective
and which one that isn’t effective.
21. Content Matrix (15 EXP)
AIESEC Indonesia TV Launching (10 EXP)
Logo, value proposition, bumper
Goal: To have a proper and standardized Youtube
channel for AIESEC in Indonesia
Website launch plan
Goal: To have a diversion plan for our market, raise
awareness about the under construction condition of
website and prepare a launching event
22. 1 Site Map. Reference for the website: aiesec.org
(DDL: Friday, July 25th)
1 PPT Youtube Analytics Report of Live/Reportation
Team + Facebook for NSC
(DDL: Monday, July 27th)
From Jazman:
Send Site Map dan Template Website Content
Expected Output
24. Page matrix format
Page Goal:
Page Contents:
Page Name:
Possible Links:
(Flow:
Top Page – Bottom Page)
(+Bridging message)
(This page matrix is to give
clear explanation about the
purpose of every single
page on our website.)
25. Page matrix format
Page Goal:
Page Contents:
Page Name:
Possible Links:
Global Citizen Page
To give super clear explanation about Global
Citizen program in 5W1H format
(Flow:
Top Page – Bottom Page)
• Explanation Video: Global Citizen
• Global Citizen A to Z (Infographic Poster)
• What do they say about Global Citizen?
(Testimony)
• How to Apply for Global Citizen
Link to Global Talent Page
(Are you a final year student or fresh graduate
that want to seek international internships
opportunities? Click here!)
(+Bridging message)
(example)
26. Expected Output
1 Content Matrix (Website Launch)
(DDL: Thursday, July 23rd)
1 AIESEC Indonesia TV Brand Tools (Logo+Value
Proposition+Bumper)
(DDL: July 30th+1st Week of August)
From Jazman:
Content Matrix training on Thursday, July 23rd