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Copyright © 2015, Intellyx, LLC
1
Digital Transformation
New Purpose for Enterprise
Architecture
Jason Bloomberg
President...
About Jason Bloomberg
• President of Intellyx
• Advise companies on their digital
transformation initiatives & help vendor...
The Core Business Goal
Copyright © 2015, Intellyx, LLC3
Agile
Digital
Transformation
What is Digital?
Customer preferences & behavior
drive technology choices
Range of technology touchpoints is exploding
Cop...
What about
Transformation?
Internal organizational change is necessary
to maintain focus on the customer in today’s
digita...
What is Digital
Transformation?
• Customer pressures
driving technological and
organizational change in
companies
• Enterp...
The Organizational
Challenge
• Every line of business,
department, functional area
has its own requirements, its
own way o...
Silos on Top of Silos
• Organizational silos
– Lines of business,
departments,
geographic locations,
etc.
• Application si...
It’s Time to Take Down
the Silos!
PhotoCredit:SavannahRiverSite,http://www.flickr.com/photos/51009184@N06/
Copyright © 201...
The End-to-End Digital
Challenge
• Digital technology begins at the customer touchpoint
• Web & mobile apps include numero...
Democratization of
Technology
• People at work have
same preferences &
behaviors as when
they’re at home
• Drives BYOD (Br...
Shifting the Center of
Gravity
Center of gravity is
the IT infrastructure
Center of gravity
is the customer
Copyright © 20...
What is Agile?
Organizations
must capitalize
on disruption to
achieve greater
innovativeness
and resilience in
the face of...
Different Meanings of
“Agile”
• “Agile-with-a-capital-A”
– Software development
that follows the Agile
Manifesto
• General...
Business Agility
• Responsiveness
– Tactical value
• Resilience
– Risk mitigation
• Innovativeness
– Strategic value
Copyr...
Limitations to Business
Agility
• IT as the “bad guy”
• EA buried in the IT
department
• Ivory tower architecture
• Silo m...
Why Agile Software
Architecture isn’t Agile
• Agile movement focuses on working software
– Focus on getting the software t...
The Goal of Agile
Software
• Requirement to build software that responds to
changing requirements
• Inherent flexibility v...
Extending the Agile
Manifesto
• Individuals and interactions over
processes and tools
– As a system of people & technology...
Scaling Agile for the
Enterprise
• Enterprise
Architecture context
– Organization,
process, technology,
and information
• ...
Agile EA & Architecture
Frameworks
• Architecture frameworks (TOGAF,
Zachman, DoDAF, etc.) do not adequately
address busin...
Some of Today’s EA
Challenges
• Buried in the IT
department
• Insufficient connection
to business
• Too focused on
artifac...
What about Agility?
• Business agility is a
metarequirement
• Requirement that
requirement change
must be supported
Copyri...
“Meta” Thinking
• Remember, we’re architecting for
change
• Agile architect doesn’t think about
the thing, but about how i...
Change at the Meta Level
• In fact, your entire
architecture subject to
change
• We need a meta-
architecture: an
architec...
Understanding the
Business Agility Driver
• Architects must recognize and identify agility
drivers
• Stakeholders may or m...
Architecting Human-
Technology Systems
• Architecting technology isn’t
enough
• You have to architect the
people as well
•...
Architecting People?
• Governance: creating, communicating, and
enforcing policies
– Apply to both human & technology beha...
The Center of Digital
Excellence
• EA-centric team
responsible for end-
to-end best practice
across digital effort
• De-em...
New Role for Enterprise
Architects
• Leverage data to
properly balance
optimization and
disruption
• Essential for
achievi...
Where’s Our Business
Agility?
• Organizations must be responsive, resilient, and
innovative
• Business agility is a proper...
At the Heart of Agile
Architecture
• Think of the enterprise as a system of systems
– Component systems are people and tec...
Continuous Business
Transformation
• With Agile EA there is no to-
be architecture
– Not in the physical sense
• Instead, ...
There is no Shortcut!
Remember,
Digital
Transformation
isn’t about the
Digital, it’s
about the
Transformation!
Copyright ©...
Jason Bloomberg
President, Intellyx
jason@intellyx.com
@TheEbizWizard
Send email NOW to troux@intellyx.com to
download thi...
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Digital transformation: New purpose for enterprise architecture

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Digital transformation is a hot topic from the boardroom to the back office. Customer preferences and behavior are driving enterprise technology choices like never before. Rising to this challenge, however, requires more than technology change. In reality, internal organizational change is absolutely necessary to maintain focus on the customer in today’s digital world.  Enterprise digital transformation efforts, therefore, involve organizational, process, and technology changes that better connect the customer to the technology systems of record. To the enterprise architect, such initiatives sound like a perfect application of enterprise architecture.  Only most organizations don’t see this connection.   This session will provide a clear definition of digital transformation and will connect the dots from the business priority to the role of the enterprise architect. Attendees will come away with a better appreciation of how to position EA for a leadership position in today's enterprise digital transformation initiatives.

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Digital transformation: New purpose for enterprise architecture

  1. 1. Copyright © 2015, Intellyx, LLC 1 Digital Transformation New Purpose for Enterprise Architecture Jason Bloomberg President jason@Intellyx.com @TheEbizWizard
  2. 2. About Jason Bloomberg • President of Intellyx • Advise companies on their digital transformation initiatives & help vendors communicate their agility stories • Write for Forbes and Wired on Digital Transformation • Buy my latest book, The Agile Architecture Revolution Copyright © 2015, Intellyx, LLC2
  3. 3. The Core Business Goal Copyright © 2015, Intellyx, LLC3 Agile Digital Transformation
  4. 4. What is Digital? Customer preferences & behavior drive technology choices Range of technology touchpoints is exploding Copyright © 2015, Intellyx, LLC4 PhotoCredit:RevolWebhttps://www.flickr.com/photos/revolweb/
  5. 5. What about Transformation? Internal organizational change is necessary to maintain focus on the customer in today’s digital world Copyright © 2015, Intellyx, LLC5 PhotoCredit:Pascalhttps://www.flickr.com/photos/pasukaru76/
  6. 6. What is Digital Transformation? • Customer pressures driving technological and organizational change in companies • Enterprises rethinking: – How they serve customers – The role IT plays – How they build & manage teams – How they innovate Copyright © 2015, Intellyx, LLC6 PhotoCredit:LouisK.https://www.flickr.com/photos/bonaparty/
  7. 7. The Organizational Challenge • Every line of business, department, functional area has its own requirements, its own way of doing things • Must invest in specialized components for narrow purposes • IT must integrate everything, increasing cost, complexity, & brittleness Copyright © 2015, Intellyx, LLC7 PhotoCredit:DocSearls,https://www.flickr.com/photos/docsearls/5500118475/sizes/o/
  8. 8. Silos on Top of Silos • Organizational silos – Lines of business, departments, geographic locations, etc. • Application silos – COTS apps / bespoke apps for different departments • Infrastructure silos – Varied data centers & rooms, heterogeneous platforms, & Cloud! Copyright © 2015, Intellyx, LLC8 PhotoCredit:CalDellingerhttps://www.flickr.com/photos/cstreetus/3381285199/sizes/o/
  9. 9. It’s Time to Take Down the Silos! PhotoCredit:SavannahRiverSite,http://www.flickr.com/photos/51009184@N06/ Copyright © 2015, Intellyx, LLC9
  10. 10. The End-to-End Digital Challenge • Digital technology begins at the customer touchpoint • Web & mobile apps include numerous third-party services – Generally run in cloud • Apps connect to back end databases & systems of record – In cloud & on premise Copyright © 2015, Intellyx, LLC10 PhotoCredit:RobertClemenshttps://www.flickr.com/photos/robert_clemens/
  11. 11. Democratization of Technology • People at work have same preferences & behaviors as when they’re at home • Drives BYOD (Bring- Your-Own-Device) • Millennials require consumer-centric tech Copyright © 2015, Intellyx, LLC11 App Store Model for Enterprise Software PhotoCredit:RobBoudonhttps://www.flickr.com/photos/robboudon/
  12. 12. Shifting the Center of Gravity Center of gravity is the IT infrastructure Center of gravity is the customer Copyright © 2015, Intellyx, LLC12 PhotoCredit:seanfonellihttps://www.flickr.com/photos/seanoneill/ The Cloud World The Digital World
  13. 13. What is Agile? Organizations must capitalize on disruption to achieve greater innovativeness and resilience in the face of digital transformation priorities Copyright © 2015, Intellyx, LLC13 PhotoCredit:WalterLimhttps://www.flickr.com/photos/coolinsights/
  14. 14. Different Meanings of “Agile” • “Agile-with-a-capital-A” – Software development that follows the Agile Manifesto • General meaning of “agile” – Business agility as property of an organization Copyright © 2015, Intellyx, LLC14
  15. 15. Business Agility • Responsiveness – Tactical value • Resilience – Risk mitigation • Innovativeness – Strategic value Copyright © 2015, Intellyx, LLC15 PhotoCredit:MasoniteBurnhttps://www.flickr.com/photos/masonite-burn/6273626739/sizes/l Ability to respond to change in the business environment and leverage change for competitive advantage
  16. 16. Limitations to Business Agility • IT as the “bad guy” • EA buried in the IT department • Ivory tower architecture • Silo mentality – Not invented here – Can’t wait for IT – BYOD to BYO-everything • No Agile Architecture Copyright © 2015, Intellyx, LLC16 PhotoCredit:HarrisWalkerhttps://www.flickr.com/photos/harriswalkerphotography/3340161598/sizes/l
  17. 17. Why Agile Software Architecture isn’t Agile • Agile movement focuses on working software – Focus on getting the software to meet its requirements – Get all roadblocks out of the way • Agile-built software is coded to be fit for purpose Copyright © 2015, Intellyx, LLC17 PhotoCredit:B4beeshttps://www.flickr.com/photos/brizo_the_scot/4013939756/sizes/l
  18. 18. The Goal of Agile Software • Requirement to build software that responds to changing requirements • Inherent flexibility vs. rapid development & deployment Copyright © 2015, Intellyx, LLC18 PhotoCredit:RobertCouse-Bakerhttps://www.flickr.com/photos/29233640@N07/14859431605/sizes/z/
  19. 19. Extending the Agile Manifesto • Individuals and interactions over processes and tools – As a system of people & technology, the enterprise is more about people • Working software over comprehensive documentation – Technology must actually work to enable agility • Customer collaboration over contract negotiation – Slice across the silos • Responding to change over following a plan – Architect for change Copyright © 2015, Intellyx, LLC19 PhotoCredit:MaryMargrethttps://www.flickr.com/photos/double-m2/4384578534/sizes/l
  20. 20. Scaling Agile for the Enterprise • Enterprise Architecture context – Organization, process, technology, and information • Legacy context – Existing applications, middleware, systems of record • Business focused, iterative, get stuff to work, iconoclastic Copyright © 2015, Intellyx, LLC20 PhotoCredit:BostonPublicLibraryhttps://www.flickr.com/photos/boston_public_library/8962106164/sizes/l
  21. 21. Agile EA & Architecture Frameworks • Architecture frameworks (TOGAF, Zachman, DoDAF, etc.) do not adequately address business agility – Difficult to use properly – Can help achieve baseline or specific business outcomes Copyright © 2015, Intellyx, LLC21 PhotoCredit:StephanieOvertonhttps://www.flickr.com/photos/sloverton/7303570930/sizes/l
  22. 22. Some of Today’s EA Challenges • Buried in the IT department • Insufficient connection to business • Too focused on artifacts & documentation • Digital leadership unclear of EA role Copyright © 2015, Intellyx, LLC22 PhotoCredit:JeffreyBeallhttps://www.flickr.com/photos/denverjeffrey/
  23. 23. What about Agility? • Business agility is a metarequirement • Requirement that requirement change must be supported Copyright © 2015, Intellyx, LLC23 PhotoCredit:THORhttps://www.flickr.com/photos/geishaboy500/ Requirement: Make the Organization More Agile
  24. 24. “Meta” Thinking • Remember, we’re architecting for change • Agile architect doesn’t think about the thing, but about how it changes • Metaprocesses – Processes for creating, managing, changing processes • Metapolicies – Policies for creating, managing, changing policies – In other words, policies for how to do governance Copyright © 2015, Intellyx, LLC24 PhotoCredit:SkaraCommunhttps://www.flickr.com/photos/63794459@N07/6189381851/sizes/l
  25. 25. Change at the Meta Level • In fact, your entire architecture subject to change • We need a meta- architecture: an architecture for building inherently dynamic architectures • The key to thinking like an Agile Architect! Copyright © 2015, Intellyx, LLC25 PhotoCredit:UKMinistryofDefencehttps://www.flickr.com/photos/defenceimages/
  26. 26. Understanding the Business Agility Driver • Architects must recognize and identify agility drivers • Stakeholders may or may not identify drivers as such • Business drivers always connect to bottom line (and mission priority in public sector) Copyright © 2015, Intellyx, LLC26 PhotoCredit:WestVancouverArchiveshttps://www.flickr.com/photos/westvanarchives/7153091139/sizes/o/
  27. 27. Architecting Human- Technology Systems • Architecting technology isn’t enough • You have to architect the people as well • Organizational and process layers rightfully part of EA • Business architecture also focuses on human behavior Copyright © 2015, Intellyx, LLC27 PhotoCredit:JaviMhttps://www.flickr.com/photos/84578994@N07/
  28. 28. Architecting People? • Governance: creating, communicating, and enforcing policies – Apply to both human & technology behavior – Policy-related processes • Automated & lightweight • Focus on important policies – Security – Regulatory compliance – Software interface standards Copyright © 2015, Intellyx, LLC28 Not a traditional approach to governance! PhotoCredit:DaveCatchpolehttps://www.flickr.com/photos/yaketyyakyak/5913250849/sizes/l
  29. 29. The Center of Digital Excellence • EA-centric team responsible for end- to-end best practice across digital effort • De-emphasize “architecture” title • How about Director of Digital Excellence? Copyright © 2015, Intellyx, LLC29 PhotoCredit:SonnyAbesamishttps://www.flickr.com/photos/enerva/ Let CODE self-organize
  30. 30. New Role for Enterprise Architects • Leverage data to properly balance optimization and disruption • Essential for achieving market- leading levels of innovation Copyright © 2015, Intellyx, LLC30 PhotoCredit:JamesJordanhttps://www.flickr.com/photos/jamesjordan/
  31. 31. Where’s Our Business Agility? • Organizations must be responsive, resilient, and innovative • Business agility is a property of the enterprise • People and technology can be flexible as well, but we must architect our organizations to be agile Copyright © 2015, Intellyx, LLC31 PhotoCredit:StuartBerwickhttps://www.flickr.com/photos/lapleader/793507962/sizes/l
  32. 32. At the Heart of Agile Architecture • Think of the enterprise as a system of systems – Component systems are people and technology systems • We must architect the organization so entire enterprise exhibits business agility • We can only engineer business agility via its component systems • Change is constant & how changes to component systems affect the enterprise is unpredictable Copyright © 2015, Intellyx, LLC32 PhotoCredit:nickodohertyhttps://www.flickr.com/photos/nick-od/9151191333/sizes/l
  33. 33. Continuous Business Transformation • With Agile EA there is no to- be architecture – Not in the physical sense • Instead, the focus of the architecture is expecting and supporting ongoing change by specifying technology that is inherently flexible • Architects must begin at the Meta layer Copyright © 2015, Intellyx, LLC33 PhotoCredit:ShawnCarpenterhttps://www.flickr.com/photos/spcbrass/4388396268/sizes/l
  34. 34. There is no Shortcut! Remember, Digital Transformation isn’t about the Digital, it’s about the Transformation! Copyright © 2015, Intellyx, LLC34 PhotoCredit:JosephBremsonhttps://www.flickr.com/photos/excitingsounds/9908052865/sizes/l
  35. 35. Jason Bloomberg President, Intellyx jason@intellyx.com @TheEbizWizard Send email NOW to troux@intellyx.com to download this presentation Thank You! Copyright © 2015, Intellyx, LLC
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Digital transformation is a hot topic from the boardroom to the back office. Customer preferences and behavior are driving enterprise technology choices like never before. Rising to this challenge, however, requires more than technology change. In reality, internal organizational change is absolutely necessary to maintain focus on the customer in today’s digital world.  Enterprise digital transformation efforts, therefore, involve organizational, process, and technology changes that better connect the customer to the technology systems of record. To the enterprise architect, such initiatives sound like a perfect application of enterprise architecture.  Only most organizations don’t see this connection.   This session will provide a clear definition of digital transformation and will connect the dots from the business priority to the role of the enterprise architect. Attendees will come away with a better appreciation of how to position EA for a leadership position in today's enterprise digital transformation initiatives.

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