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The Second Web - How a Web that Works Like the World Becomes a World That Lives in the Web

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John Blossom
John Blossom

John Blossom, President of Shore Communications Inc. and author of the classic social media book "Content Nation" outlines how pervasive, immersive and sense-driven media flowing through all networks are converging into one all-encompassing environment that is transforming the world - and becoming our world.

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THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
About Shore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Web: shore.com
28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
Content ,[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
What’s Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web that Works Like the World ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
We Want a Web Wherever We Are ,[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
A Web that Works Like the World ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
A World that Lives in the Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved the first web the second web
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Second Web: Uniting All Networks
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
The Second Web Follows our Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Follows our Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Follows our Senses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web is “Freemium” ,[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
Implications for Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
Multi-function, Multiplatform ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: New Immersive Media
The Second Web: New Immersive Media ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: New Immersive Media ,[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
The Second Web: Everything is One Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
Positioning: Helping Marketers to Respond ,[object Object],[object Object],[object Object],8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved Source: Cognitive Edge
For Follow-Up… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],24 September 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED

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The Second Web - How a Web that Works Like the World Becomes a World That Lives in the Web

  • 1. THE SECOND WEB John Blossom, President, Shore Communications Inc. 8 December 2010
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  • 3. 28 January 2009 Copyright © 1999-2009 Shore Communications Inc. ALL RIGHTS RESERVED
  • 4. 8 December 2010 Copyright © 2009 Shore Communications Inc. - All Rights Reserved
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  • 22. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting All Networks
  • 23. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Devices
  • 24. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Uniting all Things Near-Field Communications (NFC) Enable Secure Personal Data Transfer
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  • 28. The Second Web Shares our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 29. The Second Web Joins our Senses 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
  • 30. The Second Web is Real-Time 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
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  • 37. The Second Web: New Immersive Media 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved
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  • 39. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 40. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 41. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 42. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. ALL RIGHTS RESERVED The Second Web: Everything is One Web
  • 43. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 44. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 45. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 46. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 47. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 48. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
  • 49. 8 December 2010 Copyright © 1999-2010 Shore Communications Inc. - All Rights Reserved The Second Web: Everything is One Web
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Notes de l'éditeur

  1. 13 January 2000