These are the supporting slides from my talk at the Society of Clinical Research Associates conference on "Harnessing Social Media to Advance Clinical Research", August 2, 2013 in Philadelphia.

1. The
Use
of
Social
Media
(Tools)
in
Clinical
Research
Collaboration
Joel
Selzer
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
August
2,
2013

2. We
Live
in
a
Mobile
and
Social
World
2
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

3. Mobile
Will
Outgrow
World
Population
3
*
Benedict
Evans
May
2013
“Mobile
is
eating
the
world”
presentation
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

4. Mobile
Growth
Drives
Social
Usage
http://growingsocialmedia.com/social-­‐media-­‐statistics-­‐and-­‐facts-­‐of-­‐2013-­‐infographic/
4
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

5. Facebook
Has
One
Billion+
Users
http://techcrunch.com/2013/05/01/facebook-­‐sees-­‐26-­‐year-­‐over-­‐year-­‐growth-­‐in-­‐daus-­‐23-­‐in-­‐maus-­‐mobile-­‐54/
5
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

6. Twitter
Is
The
Fastest
Growing
Network
6
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13
http://growingsocialmedia.com/social-­‐media-­‐statistics-­‐and-­‐facts-­‐of-­‐2013-­‐infographic/

7. Why
Should
Researchers
Use
Twitter?
! Twitter
is
an
information
highway
• Discover
new
data
and
insights
• Recruit
research
subjects
• Share
publications
• Identify
research
partners
7
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

8. Google+
&
LinkedIn
Are
Rising
8
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13
http://growingsocialmedia.com/social-­‐media-­‐statistics-­‐and-­‐facts-­‐of-­‐2013-­‐infographic/

9. Nurture
Your
Professional
Reputation
! LinkedIn
&
Google+
will
shape
your
online
identity
• LinkedIn
“Is”
your
virtual
CV
• Google+
is
now
integrated
across
Google
services
and
posting
content
will
drive
SEO
results
9
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

10. YouTube
Is
More
Watched
Than
Cable
10
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13
http://growingsocialmedia.com/social-­‐media-­‐statistics-­‐and-­‐facts-­‐of-­‐2013-­‐infographic/

11. Implications
Abound
For
Clinical
Research
Consider
how
the
following
are
changing
in
a
mobile
and
social
world:
–
Underlying
Science
–
Peer
Review
–
Dissemination
11
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

12. Content
Curation
&
Crowdsourcing
12
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

13. Digital
Info
Created
+
Shared
Up
9x
In
5yrs
*
Mary
Meeker
May
2013
“Internet
Trends
Report”
13
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

14. Hootsuite
Aggregates
Social
Channels
14
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

15. Flipboard
Streamlines
Content
Curation
15
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

16. Mendeley
Organizes
Clinical
Research
16
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

17. Collaboration
is
Key
17
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

18. Publish
or
Perish:
The
Old
Model
! Scientists
conduct
their
research
as
covert
projects,
leading
to
a
culture
of
closed
science;
! The
system
is
often
manipulated
to
benefit
the
scientist
and
not
the
science;
and
! The
existing
publishing
model
drives
closed
access
to
medical
information;
wasting
time,
energy,
and
ultimately
lives.
*McGowan,
SocialQI
18
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

19. Publish
2.0:
A
New
Collaborative
Model
! #SocialQI
! Open
Access
! Open
Science
! Real
Collaboration
=
Improved
Research
and
Dissemination
19
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

20. Collaboration
Can
Take
Many
Forms
or
Collaboration
Platforms
Research
Communities
20
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

21. Existing
Communities
Can
Provide
Reach
21
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

22. Platforms
Offer
Customization
&
Control
22
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

23. New
Models
Of
Dissemination
23
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

24. 67%
of
Physicians
Use
Social
Media
Professionally
McGowan
B,
Wasko
M,
Vartabedian
B,
et
al.
Understanding
the
factors
that
influence
the
adoption
and
meaningful
use
of
social
media
by
physicians
to
share
medical
information.
J
Med
Internet
Res.
2012;14:e117
-­‐
24
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

25. Physicians
Prefer
Restricted
Communities
25
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13
McGowan
B,
Wasko
M,
Vartabedian
B,
et
al.
Understanding
the
factors
that
influence
the
adoption
and
meaningful
use
of
social
media
by
physicians
to
share
medical
information.
J
Med
Internet
Res.
2012;14:e117
-­‐

26. Sharing
Content
Has
Never
Been
Easier
26
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

27. Use
New
Tools
To
Measure
Social
Attention
27
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13

28. Joel
Selzer
Co-­‐Founder
and
CEO
ArcheMedX,
Inc.
(direct)
434-­‐962-­‐5987
joel@archemedx.com
Twitter:
@jbselz
Harnessing
Social
Media
to
Advance
Clinical
Research
Philadelphia,
PA
8/2/13 28