A successful content marketing strategy involves some different “cogs” all working together cohesively to help you strategise, create and promote your content.
The best way to do that?
Using multiple different tools in tandem will give you the ability to streamline your content efforts, accomplish your content goals and become overall more efficient and productive.
This presentation will give you the tools to create systems within your organisation that will streamline the content creation.
From ideation to conversion, and the best thing?
Every tool listed here is free.
5. THE WAY WE WORK AND LIVE HAS CHANGED
1990 2000 2010
Hours when we work 9-5 8-6+ Continu
Our office 4 walls Open Cublicles iPhone
Internet None Email & Web Research Everything in the cloud
How we get to know new
products
Tradeshows, Ads, Print
Publications, Sales Reps
Tradeshows & Google
Social Media, Google,
Freemium
How the sales process is
working
Sales Rep in Office & Golf
Course
Sales Rep on Phone / Web No Sales Rep
17. Content Marketing is just solving the same
problems that your product solves through
media you create and promote.
Hans van Gent - https://www.hansvangent.com/
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62. GUEST POSTING
your keyword(s) + inurl:write-for-us
your keyword(s) + guest-posts
your keyword(s) + inurl:guest-post-guidelines
your keyword(s) + become a contributor
your keyword(s) + bloggers wanted
your keyword(s) + submit an article
your keyword(s) + want to write for
your keyword(s) + contribute
your keyword(s) + become an author
your keyword(s) + guest post by
your keyword(s) + now accepting guest posts