Presentation going together with the following blogpost http://bitly.com/OpenIdea-STDTest talking about Customer Development and the idea in more depth.

1. - STD Radar
Getting free STD tests at home

2. intro
Is there a basis for an anonymous STD test?

3. Potential Customer
•
•
People with a lot of short “relations”
Cheaters

4. Problem
•
Not sure if I have an STD, I’m worried to
infect my partner (in case of cheating or a
new partner)

5. Conclusion after running
experiments
•
No problem whatsoever, no fear of getting
an STD

6. Changing the problem
Is there a basis for an anonymous STD test at
home, making it easier and thus would get used
more often?

7. Potential Customer
•
•
People with a lot of short “relations”
Cheaters
Same group as before

8. Problem
•
Not sure if I have an STD, I’m worried to
infect my partner (in case of cheating or a
new partner)
Same problem as before

9. Solution
•
Getting free anonymous test at home, to
improve the rate in which people would take
tests

10. Conclusion after running
experiments
• Not willing to pay (free clinics available)
• Don’t trust a machine or a kit, do trust a
doctor
•
•
Certain risk groups take test every week
People are asking people before engaging in
contact, and are believing the answer blindly

11. Solution

12. •
•
•
•
Getting free STD tests at home
Send the kit to a doctor for medical proof
Weekly tests
Results used on online dating profiles to
enrich the profiles

13. •
•
•
•
Getting free STD tests at home
Sending of to a doctor for medical proof
Weekly tests
Results used on online dating profiles to
enrich the profiles

14. Experiment
•
“Bait and Switch”
(fake dating profile, luring potential
customers in, will only date after “proof”
that the person has no STD)

15. Results
• 1400 reactions on dating ad in 8 hours
• 100 persons got a personal email back,
asking them for proof
•
•
37 % views online profile “the proof”
•
13% clicks through from the landing page
and fills in the order form
25 % clicks through to landingspage (clicking
try it now)

16. Results
•
•
1400 reactions on dating ad in 8 hours
•
•
37 % views “proof”
•
13% clicks through and fills in the order form
100 persons got a personal email back,
asking them for proof
25 % clicks through to landingspage (clicking
order your kit here)

17. Business Model
Sell accredited data to dating websites,
enriching their online profiles, giving better value
for their customers

18. OpenIdea: handing out free STD tests
read more at: http://bit.ly/OpenIdea-STDTest
!
by Hans van Gent / @jcvangent