There’s a continually growing list of social media platforms that businesses should be using, and plenty of marketers agree that Snapchat is included on that list. Though the interface can be a little clunky and hard to get used to, some businesses who are using Snapchat are having great results coming from their campaigns. So are you thinking of adding Snapchat to your Social Media marketing mix? Are you interested in ways to use Snapchat to strengthen your brand? This deck, will show you why adding Snapchat to the mix might be a good fit for you and your brand and how you can get started in such a way that you can get the most out of it.

1. your way to successSnap
Snapchat Marketing

2. Minimal.
We’re living in a
time where our
attention is

3. 0
7,5
15
22,5
30
23
26
30
Millennials Gen X Boomers
I worry that my attention span
has gotten shorter
Source: https://www.slideshare.net/HavasWorldwide/havas-worldwide-study-the-modern-nomad

4. Study proves
the average human attention span
has fallen from
12 sec (in 2000) to 8 sec
Source: http://www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart/

5. cut through
Snapchat is a tool that captures
someone’s attention entirely for a
few seconds and has the ability to
the attention crisis.Scissors Cut icon by Hea Poh Lin

6. Snapchat has an estimated user base
of more than 164 million daily users and is
continuing to grow and develop its
brand and product.
Source: https://venturebeat.com/2017/02/02/snapchat-by-the-numbers-161-million-daily-users-in-q4-2016-users-visit-18-times-a-day/

7. Snapchat users are
using Snapchat around 18 times per day.
Source: https://venturebeat.com/2017/02/02/snapchat-by-the-numbers-161-million-daily-users-in-q4-2016-users-visit-18-times-a-day/

8. Snapchat allows users to take
meaningless, embarrassing, private
and goofball type photos or videos
and send them to friends.

9. After a few seconds, the photos or
videos vanish and are no longer
available for the user to see.
Magic Wand icon by Sweet Farm

10. Since 2013, users can also send their Snaps to their Stories.
A type of sharing that allows users to build chains of
shared content that can be viewed an unlimited number of
times over a 24-hour period.

11. It’s that simple.

12. This is an
opportunity
to leverage one of the most talked about
social networks since Facebook…

13. This is an
opportunity
to leverage one of the most talked about
social networks since Facebook…
…and drive real
results for your business.

14. This is how my talk would have started half a year ago..

15. …then this happened

17. Trends are rapidly changing
Remember when Facebook was something
exotic to marketers just a few years ago?

18. Today it is a
MUST HAVE
thing

19. So… ?
The question is

20. Why should
a brand be on
Snapchat?

21. What Millennials and Generation Z Really Think about
Facebook, Instagram, Twitter, Snapchat and Other
Social Media

22. Facebook
Source: https://backchannel.com/a-teenagers-view-on-social-media-1df945c09ac6

23. Instagram
Source: https://backchannel.com/a-teenagers-view-on-social-media-1df945c09ac6

24. Twitter
Source: https://backchannel.com/a-teenagers-view-on-social-media-1df945c09ac6

25. Snapchat
Source: https://backchannel.com/a-teenagers-view-on-social-media-1df945c09ac6

26. Whole new generations
of customers keep
increasing their time and
activity on Snapchat.
Millennials and Generation Z

27. In the
mean time
only
of marketers are
on Snapchat!
1%
Source: http://mashable.com/2014/05/21/facebook-not-effective-marketing/

28. Be the first
Be a leader

29. How to start?

30. #1 Account setup

31. #1 Account setup
7 easy steps

32. #1 Account setup
To be able to do a successful Snapchat
Marketing program, you need:
•A mobile device that can instal the latest version
of Snapchat (Android or IOS)
•E-mail Address
•Phone number (optional security)
•Password
•Username

33. #1 Account setup
E-mail address
•You want to use an email address that will be used solely
for Snapchat purposes.
•If you’re a small business, you should have no issue using
your own email to create an account. If you’re a large
company, you will want to create a specialised email
address (snapchat@yourbusinessname.com)

34. #1 Account setup
Password
•I’m not going to preach about the importance of having a
secure password but it’s extremely important on
Snapchat
•If someone hacks your account, they could do a lot of
damage sending offside content directly to your followers

35. #1 Account setup
Username
•This is the most important element when setting up your
Snapchat account
•Your username is the @username that people will use to
send Snaps to you and is used to add you to their friends
list on Snapchat
•Consider branding your username with your business
name or with your real name if you’re an individual
•It’s also a good idea to keep some consistency between
your Snapchat name and your other social handles

36. #1 Account setup
Take Away
•Even if you’re not going to use Snapchat right away, sign
up and own your username
•If you don’t, you could find yourself in a situation where
someone else signs up with your name and you’re unable
to get it without a legal battle or paying top dollar for it

37. #2 Sending a Snap
Camera icon by Aleksandr Vector
Video Camera icon by Hopkins
When using Snapchat, there
are two types of content
you can share with your
friends or followers. Photo Snap Video Snap

38. When you get started,
you’re going to come across
a screen like this.
#2 Sending a Snap

39. To Take a Photo: Tap the circle once
and it will capture the frame
To Take a Video: Hold down on the circle
and it will begin recording your video.
Hold down on the circle for as long as you
would like the video to be. The max length
of the video is 10 seconds.
#2 Sending a Snap
When you get started,
you’re going to come across
a screen like this.

40. If you don’t like the first
version of your Snap, you
don’t have to worry.
View your Snap before
sending it!
Decide if you want to send it or delete it by
clicking the “X” in the top left corner.
#2 Sending a Snap

41. Select the number of seconds the
recipient will have to see the snap
before the photo disappears.
Select the length of the time a
user can view your content
by tapping this little clock.
#2 Sending a Snap

42. After taking a snap, simply tap the
middle of your screen and you will
be able to type a short blurb of
text for the recipient to read.
Once you have written the text,
tap anywhere to exit out of the
caption interface.
From there, you simply tab the
arrows in the bottom right, select
who you want it to be sent to, and
it’s off to the masses.
#2 Sending a Snap

43. Optional:
Getting Fancy
Different fonts and text size
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

44. Stickers
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

45. Scissor tool
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

46. Drawing tools
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

47. Optional:
Getting Fancy

48. Timer: how much can someone see in a
second? That is something that might
be worth testing out.
Shorten the amount of time that a
viewer can look at a snap to one
second
and force them to focus 100% on
your Snap.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

49. Filters: Once you've taken a photo,
simple swipe left or right and you'll see
a message which says 'turn on filters'.
Click the 'I want filters' button at the
bottom of the screen.
This will take you to the 'additional
services' part of the settings menu
where you can tick the filters box.
Note that you'll need to enable
location to be able to switch them on
and for some to work properly.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

50. Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Lenses: Tap and hold on your face
until a mesh appears then release.
Snapchat will load several lenses to
the side of the capture button, which
you can slide through to access.
Instead of offering the same range of
lenses on a day-to-day basis, the
selection is updated regularly,
removing the oldest Snapchat lens
and replacing it with a brand new one.

51. A Snapchat story is a photo or video
you post to
your very own Stories section of your
account,
which is visible by you and all your
friends.
Instead of sending several Snaps to
users
individually, you can post them to your
story,
where each of them will attach to the
previous
Snap added to create a story of the
entire
night.
Snapchat stories last for 24 hours and
can
capture a much longer and impactful
message.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand

52. New as of 09/05/2017

53. Limitless Snaps:
which let your friends view your snap
for as long as they want.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Just select the infinity icon within the
timer, and the video or picture will
stick around until it is eventually
closed.

54. Limitless Snaps:
which let your friends view your snap
for as long as they want.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Just select the infinity icon within the
timer, and the video or picture will
stick around until it is eventually
closed.
Looping videos

55. Limitless Snaps:
which let your friends view your snap
for as long as they want.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Just select the infinity icon within the
timer, and the video or picture will
stick around until it is eventually
closed.
Looping videos
Magic Eraser: just select the Scissors tool, then
the Star icon to make something in your snap
disappear.
Draw with Emoji: Just select the drawing tool,
then the emoji icon.

56. New as of 23/05/2017

57. Snapchat’s latest feature lets users
create custom Stories with their
friends, making a communal Story
based on a shared event or location.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
When you create a custom Story, you
can add your friends or “fans” as
contributors. When they create a new
Snap, they have the option to add it to
your communal story.
You can also “Geofence” the Story to a
particular location, this will give options
to create specific stories around an
event location.
Source: https://www.snap.com/en-US/news/post/a-whole-new-story/

58. New as of 21/06/2017

59. Snapchat’s next big feature wants to
get you to meet up with friends in real
life rather than just watching each
other’s lives on your phones.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Source: https://www.snap.com/en-US/news/post/introducing-the-snap-map/
Snap Map lets you share your current
location, which appears to friends on a
map and updates when you open
Snapchat.

60. You can choose to share your location
with all your friends, a few friends you
select or you can disappear from the
map at any time by going into Ghost
Mode.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Or not opening Snapchat for a few
hours. Alternatively, location sharing is
turned off by default and you can
leave it that way to just lurk, watching
what friends are up to.
To access the Snap Map, you pinch on your
Snapchat camera home screen. From there you
can scroll around to see where friends are in
your city or around the world. Tapping on their
“ActionMoji” BitMoji avatar opens their Story.
Or lets you message them directly to make
meetup plans. Snapchat automatically picks an
ActionMoji for you based on your location, time of
day and other factors.

61. Outside of the location-sharing
element, Snap Map also gives users an
alternative way to discover Story
content beyond the well-worn Stories
feed and the powerful but
buried Story Search feature.
Optional:
Getting Fancy
Snapchat gives you a wide
range of functionality to
take your snaps to a whole
new level, get creative, and
have some fun with your
brand
Users can submit Snapchat Story
posts to Our Story to be eligible for
their content to appear to non-friends
for around 24 hours.
You also can see “heat” colours on the
Snap Map to see where lots of Snaps
are being uploaded, which might
indicate a concert or big event from
which you’d want to explore Snap
Stories.
Snap tells that Snap Map is designed
for enhancing connections between
people and their closest friends —
engagement that makes up nearly 60
percent of interactions on Snapchat
according to data from Sparkler that
was commissioned by Snap.

62. Now that you’re set up
it’s time to manage your settings

63. Settings You Need As A Brand
Snapchat for a brand is
different from Snapchat for a person.
As an individual, you worry about
things like privacy, who has the
ability to send you content, and
of course, who can see the content
you share.

64. Settings You Need As A Brand
Snapchat for a brand is
different from Snapchat for a person.
You want to ensure that EVERYONE can view your stories.
Initially that sounds odd but for a business - It’s actually very
important.
You want to ensure that anyone who has added you to Snapchat
can look at your stories because it’s only going to be a matter
of time until your contact list is so full that you’re unable to
scroll through and select every single person as the recipient
of your snaps.

65. Settings You Need As A Brand
Camera icon by Aleksandr Vector Video Camera icon by Hopkins
You want your enable
“Login Verification”
for enhanced security

66. What about creating content?

67. The Power of Visual Storytelling

68. The Power of Visual Storytelling
Brand specific content

69. The Power of Visual Storytelling
Behind the scenes content (give a sneak peak)
Source: http://creativity-online.com/work/u-fresh-stories/51722

70. The Power of Visual Storytelling
Hold short Q&A sessions
Source: https://www.youtube.com/watch?v=Ryz-54KFCJ8Scissors https://www.youtube.com/watch?v=nMX4ClPT7LY

71. The Power of Visual Storytelling
New album launch content
Source:
http://elitedaily.com/entertainment/celebrity/selena-gomez-previews-new-song-snapchat/1791854/
http://www.fuse.tv/2016/08/frank-ocean-snapchat-filters

72. The Power of Visual Storytelling
Quizzes and games
How it work:
•Asked users to screenshot “Bacon”
• Posted five quick snaps of word shirts, one of which said
“Bacon”
• Fans emailed screenshots for chance at free Grubhub
Source: http://www.prnewsonline.com/wp-content/uploads/2014/06/2_315pm_Geen_direct_msging.pdf

73. The Power of Visual Storytelling
Leverage Snapchat Stories
Source: http://www.prnewsonline.com/wp-content/uploads/2014/06/2_315pm_Geen_direct_msging.pdf

74. The Power of Visual Storytelling
Promotion driven content (exclusive offers for fans)
Source: http://mashable.com/2017/01/05/ed-sheeran-snapchat-lens/

75. The Power of Visual Storytelling
Embrace the “naughty” shot
Source: http://www.adweek.com/brand-marketing/brand-flashing-boobs-and-butt-snapchat-152132/

76. Wasn’t there something with Spectacles?

77. Source: https://www.youtube.com/watch?v=XqkOFLBSJR8

78. Spectacles: Specs
Available in three colours
100 Snaps per charge
Compatible with both
Android and IOS

79. Spectacles: Camera & LED
Camera Specs:
• To record: 1st Tap is 10 seconds; 2nd = +10 Sec; 3rd = +10 Sec
• To stop recording: hold button for two seconds
• Video format: Circular video (115 degree Field Of View)
• HD Quality: Yes, with Spectacles WiFi pairing
LED Lights Indicator:
• Recording in progress: LED lights up in a circle
• Low battery: one LED flashes three times
• Storage full: five LED flashes three times
• Software update: two LED flashes three times
• Low/High Temperature: three rotating LED with progress

80. Spectacles: Case Specs
The case holds four charges
The case takes 90 minutes to charge

81. Spectacles: How to buy?
Spectacles vending bot (200 per bot):
https://www.spectacles.com/map/
Online (if you live in the US)
https://www.spectacles.com/
Release date:
November 10, 2016
Warranty
One Year
Price:
$129,99

82. Spectacles: Visual Storytelling
Source: https://vimeo.com/192886695

83. Spectacles: Visual Storytelling
Source: http://3sixtyfive.co/influencers/toyota-snapchat-spectacles/
Worldwide Spectacles #First For Toyota!
3sixtyfive campaign puts Laura Ponticorvo in the driver’s seat at Toyota C-HR lifestyle event in
London.
On Thursday February 2nd a lifestyle event in London puts the new Toyota C-HR in the spotlight.
Toyota Netherlands asked us to identify several influencers and develop a campaign. The
Spectalces (Snap Inc.) played an exclusive part, which gave fans of Dutch YouTube star Laura
Ponticorvo the opportunity to be a part of the experience up close. By doing this, Toyota
became the first automotive brand in the world to use the video wearable in a
marketingcampaign.
500K views Snapchat
60.000 views on YouTube

84. If you forget everything I just said,
please remember these 5 things.

85. It’s about providing a fun and engaging experience

86. Create content similar to what your fans are sharing

87. Respond to snaps and engage with fans

88. Make your fans feels special

89. Don’t be afraid to try new things. (even if you think they look stupid)
Use all the functionality and try to push the limits of the platform.

90. St p Talking Start Snapping