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1  sur  95
Actionable ways to fill your content calendar for the next six months
Starting with Content Marketing
(source: HubSpot Global Jobs Poll Q2 2016)
MARKETING HAS A LOVABILITY PROBLEM
Who do you consider to be trustworthy?
QPEOPLE USED TO LOVE ME… RIGHT?
APEOPLE HAVE CHANGED…
THE WAY WE WORK AND LIVE HAS CHANGED
1990 2000 2010
Hours when we work 9-5 8-6+ Continu
Our office 4 walls Open Cublicles iPhone
Internet None Email & Web Research Everything in the cloud
How we get to know new
products
Tradeshows, Ads, Print
Publications, Sales Reps
Tradeshows & Google
Social Media, Google,
Freemium
How the sales process is
working
Sales Rep in Office & Golf
Course
Sales Rep on Phone / Web No Sales Rep
THE WAY WE CONSUME
CONTENT HAS CHANGED
EVERYBODY KNOWS THAT
ANALOG IDEAS LIKE TV SPOTS,
PRINT AND RADIO HAVE THEIR
USE.
BUT THE ATTENTION OF THE
CONSUMER IS SHIFTING.
ATTENTION,
NOT IMPRESSIONS
INFLUENCING BEHAVIOUR HAS
BECOME COMPLETELY DIFFERENT IN THE
DIGITAL AGE.
ADVERTISING IS JUST ONE OF THE
FACTORS THAT DRIVES BEHAVIOUR. 
BUT…
PEOPLE ARE GETTING BLIND
FOR ADVERTISING.
(source:http://www.adotas.com/2013/03/study-86-of-consumers-suffer-from-banner-blindness/)
WHAT DOES THIS ALL MEAN?
THE CUSTOMER
IS IN CONTROL.
No one wakes up

and says:

“I want to see and ad.”
Marketers have been bad.
Time for something new?
Workshop: Starting with content marketing
Content Marketing is just solving the same
problems that your product solves through
media you create and promote.
Hans van Gent - https://www.hansvangent.com/
“
1. KNOW YOUR AUDIENCE
2. DISCOVERY & IDEATION
3. CREATION
4. MARKETING & DISTRIBUTION
5. ANALYTICS
6. CONVERSION
Know your audience
#1
Understand
Who they are,
Which channels they use,
& what keeps them up at night.
A buyer persona

is a semi fictional

representation of

your ideal client.
based on real data & insights
time to make your own
Buyer

Personas
Personas are fictional characters created to represent the
different user types within a targeted demographic, attitude and/
or behaviour set that might use a site, brand or product in a
similar way.

A persona should have enough psychological detail to allow you
to conveniently step over to the persona’s view and see your
products and services from her perspective.
A persona can function almost like another person in the room
when making a decision—It is “Magnus.” He looks at what you’re
doing from his particular and very specific vantage point, and
points out flaws and benefits for him.
(fictional) name
picture
FACTS & DEMOGRAPHICS
Gender
Age
Location
Education
Occupation
BEHAVIOURS PROBLEMS & NEEDS
GOALS & DREAMS PLACES & KEY INFLUENCERS
https://www.hansvangent.com/
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. 

To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ 

or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
Buyer

Personas
key questions
Describe a stereotypical customer as detailed as possible
•Name
•Gender
•How old are they
•What is the highest degree or level of school your persona has completed (for
example a college degree)
•What industry do they work in (for example, finance, retail, or advertising)
•What is the size of their organisation (for example 1-10 employees)
•What is their job title? (for example sales rep)
•How is their job measured? (for example leads generated, revenue generated,
team productivity, etc.
•Who do they report to? (for example the CEO, middle management, etc.)
Facts & Demographics
icon by Paulo Sá Ferreira
Behaviours
•How do they prefer to communicate with their suppliers or other businesses? (for
example phone, email, text messaging, social media, face-to-face)
•How do they get their information to do their job? (for example they take only
courses, or go to conferences)
•What social networks are they active on? (for example Facebook, Instagram,
LinkedIn, Twitter, Pinterest)
•What tools do they use or need to do their jobs? (for example accounting and
bookkeeping software, Email, CRM software, Project Management software)
•What books does they read?
•What's he/she already doing to solve their problems?
Buyer

Personas
key questions
Describe a stereotypical customer as detailed as possible
icon by Paulo Sá Ferreira
•What are their points of pain as HE/SHE thinks about them?
•What product or service, similar to yours, is he/she using but unsatisfied with
•Then, what problem is he/she trying to solve with that?
•What challenges keeps him/her up at night trying to Google the answer?
Problems & Needs
Buyer

Personas
key questions
Describe a stereotypical customer as detailed as possible
icon by Paulo Sá Ferreira
Goals & Dreams
•What are their goals or objectives? (for example leads or revenue)
•What is he/she trying to accomplish?
•What is most important to him/her?
•What are their biggest challenges? (for example Employee Morale, Change
Management, Collaboration & Creativity)
•What are their job responsibilities? (for example people management, or content
creation)
Buyer

Personas
key questions
Describe a stereotypical customer as detailed as possible
icon by Paulo Sá Ferreira
icon by Paulo Sá Ferreira
Places & Key Influencers
•Where (online and offline) can you find him/her? Forums? Comment sections of
which blogs? Social networks? Meetups? LinkedIn, Facebook, Google Groups?
Reddit?
•Who does he/she trust as a thought leader?
•Who knows a lot of your customers and can introduce you to them?
Buyer

Personas
key questions
Describe a stereotypical customer as detailed as possible
icon by Paulo Sá Ferreira
Facebook
•Find the page that you want to target the fans of
•“Copy link address” of profile picture, e.g. > 

https://www.facebook.com/5550296508/photos/
10154246192721509
Buyer

Personas
how to find information online
Describe a stereotypical customer as detailed as possible
Page ID
•Use the following URL with the found Page ID 

>> https://www.facebook.com/search/<page ID>/likers/pages-liked?hc_location=ufi

to find people pages liked by people who like your page, or that of a competitor
•Use the following URL with the found Page ID>>

https://www.facebook.com/search/str/<page ID>/stories-keyword/stories-live

to see people sharing content of that page
•articles shared by people who like / Favorite interests of people who like
icon by Paulo Sá Ferreira
Twitter
•Look at your followers, of the followers of competitors
their bio, how do they describe themselves?
•Using Followerwonk to find the most active hours, bio
word cloud etc.:

https://followerwonk.com/analyze
Buyer

Personas
how to find information online
Describe a stereotypical customer as detailed as possible
Exercise:
Create your Buyer Personas
Discovery & Ideation
#2
Find topics your audience will ❤
CONTENT THAT
TRIGGERS
AN EMOTION
WITH YOUR
AUDIENCE
CONTENT YOU
CAN CREATE
CONTENT THAT
ALLOWS YOU TO
QUALIFY YOUR
AUDIENCE
Sweet spot!
Step 1: Start by having conversations
When you connect with someone, be curious and ask them questions about:
• current pain points and challenges
• desired outcomes and results
• what topics and themes they’re reading
• who are the influencers and content creators they follow in your industry
29 Places
to identify and talk
with your buyer persona
LinkedIn
#1 Join LinkedIn groups
#2 Use search + InMail
#3 Check your existing connections
#4 Ask your connections for intros
#5 Post to the LinkedIn Newsfeed
#6 LinkedIn Pulse (aka LinkedIn articles)
29 Places
to identify and talk
with your buyer persona
Facebook
#7 Look up your friends
#8 Ask your friends for introductions
#9 Look for fan pages (message on your behalf)
#10 Look for Facebook Groups
#11 Try graph search
29 Places
to identify and talk
with your buyer persona
Twitter
#12 Ask your followers
#13 Ask your followers for referrals
#14 Ask Twitter Accounts to tweet on your behalf
#15 Search for relevant Hashtags
#16 Join a Twitter Chat > https://www.tweetreports.com/twitter-chat-schedule/
#17 Search Twitter for People Talking about your Problem
29 Places
to identify and talk
with your buyer persona
YouTube
#18 Talk to Youtube Channel owners
#19 Ask channel owners for promotion
#20 Start your own channel
29 Places
to identify and talk
with your buyer persona
Email
#21 Email relevant friends / contacts
#22 Use Name2Email to find emails & cold email:
#23 Make your Hangout status a call for help/intros
#24 Make your signature a call for help/intros
29 Places
to identify and talk
with your buyer persona
Other websites
#25 Reach out to other bloggers for interviews
#26 Reach out to commenters
29 Places
to identify and talk
with your buyer persona
Forums, Micro Networks & 

Communities on the web
#27 Join in the conversations on the sites
#28 Message individual users of interest
#29 Reach out to moderators
10/80/10 rule
to identify and talk (aka outreach)
The initial 10% should be customised according to why you decided to reach out to
them. 



e.g.:I came across your blog post called {{blog.title}} in which you talked about {{interesting.fact}}
With the middle 80%, your goal is to give them an idea as to what you’re going to be
speaking to them about and to reassure them that this IS NOT A SALES CALL. 



e.g.: I’m building an outbound prospecting platform intended to help teams like yours prospect more effectively and efficiently,
and conversations with top SDR managers like yourself really help my team an I build a better product.
This is NOT a sales call at all. I would just like the opportunity to ask you three questions about the pains you and your team are
feeling so we can improve our product.
The bottom 10% should express to your prospect why you have chosen to seek out their
help specifically.
e.g.: I was hoping to talk to someone with {{experience}} experience, so I’m really looking forward to speaking with you.
Exercise:
Create outreach copy and reach
out to 10 people/places
STEP 2: USE THE INFORMATION
AND FEED THEM INTO
AMAZON BOOK LISTINGS
Workshop: Starting with content marketing
Workshop: Starting with content marketing
Workshop: Starting with content marketing
STEP 2: USE THE INFORMATION
AND FEED THEM INTO
IDEA GENERATORS
KLOCK.WORK
LINK BAIT GENERATOR
TITLE GENERATOR
STEP 2: USE THE INFORMATION
AND FEED THEM INTO
SOCIAL NETWORKS
QUORA
PODCASTS IN ITUNES
POPULAR VIDEOS ON YOUTUBE
POPULAR PRESENTATIONS ON
SLIDESHARE
STEP 2: USE THE INFORMATION
AND FEED THEM INTO
EXISTING CONTENT
10X EXISTING CONTENT
STEP 2: USE THE INFORMATION
AND FEED THEM INTO
ONLINE TOOLS
ANSWER THE PUBLIC
ALTERNATIVE: MOZ KEYWORD EXPLORER
Workshop: Starting with content marketing
Workshop: Starting with content marketing
INSERT INTO GOOGLE SHEETS
DELETE MODIFIER & MODIFIER TYPE, ADD COLUMNS
DELETE NON-RELEVANT TERMS
USE THE GOOGLE KEYWORD PLANNER >>
SEARCH VOLUME DATA AND TRENDS SECTION
USE GOOGLE SEARCH
USE GOOGLE SEARCH
Exercise:
Create a Google Sheet with all
suggestions, average monthly
searches, results on Google,
suggested bid
#3
Creation
EVERNOTE
GRAMMARLY &
HEMMINGWAY
GOOGLE DOCS
CANVA
PABLO
Exercise:
Create a first draft outline of one
of your topics (title and
subheadings)
MARKETING & DISTRIBUTION
#4
BUFFER
ONLINE COMMUNITIES
FACEBOOK GROUPS/LINKEDIN GROUPS/NICHE SPECIFICS LIKE INBOUND OR GROWTH HACKERS
STEALING FROM YOURSELF
REPURPOSE YOUR OWN CONTENT ON DIFFERENT PLATFORMS (VIDEO, AUDIO, SLIDES, ETC.)
BUZZSUMO
HARO
GUEST POSTING
your keyword(s) + inurl:write-for-us
your keyword(s) + guest-posts
your keyword(s) + inurl:guest-post-guidelines
your keyword(s) + become a contributor
your keyword(s) + bloggers wanted
your keyword(s) + submit an article
your keyword(s) + want to write for
your keyword(s) + contribute
your keyword(s) + become an author
your keyword(s) + guest post by
your keyword(s) + now accepting guest posts
BROKEN LINKS
your keyword(s) + links
your keyword(s) + resources
your keyword(s) inurl:links
Exercise:
Find three websites that accepts
guest posts for your target
audience.
ANALYTICS
#5
GOOGLE ANALYTICS
GOOGLE SEARCH CONSOLE
FACEBOOK PIXEL
Exercise:
If you did not set up Google
Analytics, Search Console and a
retargeting pixel do it now.
CONVERSION
#6
GET EMAIL SUBSCRIBERS
If you forget everything I just said,
please remember these 6 steps.
1. KNOW YOUR AUDIENCE
2. DISCOVERY & IDEATION
3. CREATION
4. MARKETING & DISTRIBUTION
5. ANALYTICS
6. CONVERSION
@jcvangent
WHEN CONTENT
IS EVERYWHERE,
IT PAYS TO GO DEEP.
https://www.hansvangent.com/
“

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Workshop: Starting with content marketing

  • 1. Actionable ways to fill your content calendar for the next six months Starting with Content Marketing
  • 2. (source: HubSpot Global Jobs Poll Q2 2016) MARKETING HAS A LOVABILITY PROBLEM Who do you consider to be trustworthy?
  • 3. QPEOPLE USED TO LOVE ME… RIGHT?
  • 5. THE WAY WE WORK AND LIVE HAS CHANGED 1990 2000 2010 Hours when we work 9-5 8-6+ Continu Our office 4 walls Open Cublicles iPhone Internet None Email & Web Research Everything in the cloud How we get to know new products Tradeshows, Ads, Print Publications, Sales Reps Tradeshows & Google Social Media, Google, Freemium How the sales process is working Sales Rep in Office & Golf Course Sales Rep on Phone / Web No Sales Rep
  • 6. THE WAY WE CONSUME CONTENT HAS CHANGED
  • 7. EVERYBODY KNOWS THAT ANALOG IDEAS LIKE TV SPOTS, PRINT AND RADIO HAVE THEIR USE. BUT THE ATTENTION OF THE CONSUMER IS SHIFTING.
  • 9. INFLUENCING BEHAVIOUR HAS BECOME COMPLETELY DIFFERENT IN THE DIGITAL AGE. ADVERTISING IS JUST ONE OF THE FACTORS THAT DRIVES BEHAVIOUR.  BUT…
  • 10. PEOPLE ARE GETTING BLIND FOR ADVERTISING. (source:http://www.adotas.com/2013/03/study-86-of-consumers-suffer-from-banner-blindness/)
  • 11. WHAT DOES THIS ALL MEAN?
  • 12. THE CUSTOMER IS IN CONTROL.
  • 13. No one wakes up
 and says:
 “I want to see and ad.”
  • 17. Content Marketing is just solving the same problems that your product solves through media you create and promote. Hans van Gent - https://www.hansvangent.com/ “
  • 18. 1. KNOW YOUR AUDIENCE 2. DISCOVERY & IDEATION 3. CREATION 4. MARKETING & DISTRIBUTION 5. ANALYTICS 6. CONVERSION
  • 20. Understand Who they are, Which channels they use, & what keeps them up at night.
  • 21. A buyer persona
 is a semi fictional
 representation of
 your ideal client. based on real data & insights
  • 22. time to make your own
  • 23. Buyer
 Personas Personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/ or behaviour set that might use a site, brand or product in a similar way.
 A persona should have enough psychological detail to allow you to conveniently step over to the persona’s view and see your products and services from her perspective. A persona can function almost like another person in the room when making a decision—It is “Magnus.” He looks at what you’re doing from his particular and very specific vantage point, and points out flaws and benefits for him. (fictional) name picture FACTS & DEMOGRAPHICS Gender Age Location Education Occupation BEHAVIOURS PROBLEMS & NEEDS GOALS & DREAMS PLACES & KEY INFLUENCERS https://www.hansvangent.com/ This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. 
 To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ 
 or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
  • 24. Buyer
 Personas key questions Describe a stereotypical customer as detailed as possible •Name •Gender •How old are they •What is the highest degree or level of school your persona has completed (for example a college degree) •What industry do they work in (for example, finance, retail, or advertising) •What is the size of their organisation (for example 1-10 employees) •What is their job title? (for example sales rep) •How is their job measured? (for example leads generated, revenue generated, team productivity, etc. •Who do they report to? (for example the CEO, middle management, etc.) Facts & Demographics icon by Paulo Sá Ferreira
  • 25. Behaviours •How do they prefer to communicate with their suppliers or other businesses? (for example phone, email, text messaging, social media, face-to-face) •How do they get their information to do their job? (for example they take only courses, or go to conferences) •What social networks are they active on? (for example Facebook, Instagram, LinkedIn, Twitter, Pinterest) •What tools do they use or need to do their jobs? (for example accounting and bookkeeping software, Email, CRM software, Project Management software) •What books does they read? •What's he/she already doing to solve their problems? Buyer
 Personas key questions Describe a stereotypical customer as detailed as possible icon by Paulo Sá Ferreira
  • 26. •What are their points of pain as HE/SHE thinks about them? •What product or service, similar to yours, is he/she using but unsatisfied with •Then, what problem is he/she trying to solve with that? •What challenges keeps him/her up at night trying to Google the answer? Problems & Needs Buyer
 Personas key questions Describe a stereotypical customer as detailed as possible icon by Paulo Sá Ferreira
  • 27. Goals & Dreams •What are their goals or objectives? (for example leads or revenue) •What is he/she trying to accomplish? •What is most important to him/her? •What are their biggest challenges? (for example Employee Morale, Change Management, Collaboration & Creativity) •What are their job responsibilities? (for example people management, or content creation) Buyer
 Personas key questions Describe a stereotypical customer as detailed as possible icon by Paulo Sá Ferreira
  • 28. icon by Paulo Sá Ferreira Places & Key Influencers •Where (online and offline) can you find him/her? Forums? Comment sections of which blogs? Social networks? Meetups? LinkedIn, Facebook, Google Groups? Reddit? •Who does he/she trust as a thought leader? •Who knows a lot of your customers and can introduce you to them? Buyer
 Personas key questions Describe a stereotypical customer as detailed as possible
  • 29. icon by Paulo Sá Ferreira Facebook •Find the page that you want to target the fans of •“Copy link address” of profile picture, e.g. > 
 https://www.facebook.com/5550296508/photos/ 10154246192721509 Buyer
 Personas how to find information online Describe a stereotypical customer as detailed as possible Page ID •Use the following URL with the found Page ID 
 >> https://www.facebook.com/search/<page ID>/likers/pages-liked?hc_location=ufi
 to find people pages liked by people who like your page, or that of a competitor •Use the following URL with the found Page ID>>
 https://www.facebook.com/search/str/<page ID>/stories-keyword/stories-live
 to see people sharing content of that page •articles shared by people who like / Favorite interests of people who like
  • 30. icon by Paulo Sá Ferreira Twitter •Look at your followers, of the followers of competitors their bio, how do they describe themselves? •Using Followerwonk to find the most active hours, bio word cloud etc.:
 https://followerwonk.com/analyze Buyer
 Personas how to find information online Describe a stereotypical customer as detailed as possible
  • 32. Discovery & Ideation #2 Find topics your audience will ❤
  • 33. CONTENT THAT TRIGGERS AN EMOTION WITH YOUR AUDIENCE CONTENT YOU CAN CREATE CONTENT THAT ALLOWS YOU TO QUALIFY YOUR AUDIENCE Sweet spot!
  • 34. Step 1: Start by having conversations When you connect with someone, be curious and ask them questions about: • current pain points and challenges • desired outcomes and results • what topics and themes they’re reading • who are the influencers and content creators they follow in your industry
  • 35. 29 Places to identify and talk with your buyer persona LinkedIn #1 Join LinkedIn groups #2 Use search + InMail #3 Check your existing connections #4 Ask your connections for intros #5 Post to the LinkedIn Newsfeed #6 LinkedIn Pulse (aka LinkedIn articles)
  • 36. 29 Places to identify and talk with your buyer persona Facebook #7 Look up your friends #8 Ask your friends for introductions #9 Look for fan pages (message on your behalf) #10 Look for Facebook Groups #11 Try graph search
  • 37. 29 Places to identify and talk with your buyer persona Twitter #12 Ask your followers #13 Ask your followers for referrals #14 Ask Twitter Accounts to tweet on your behalf #15 Search for relevant Hashtags #16 Join a Twitter Chat > https://www.tweetreports.com/twitter-chat-schedule/ #17 Search Twitter for People Talking about your Problem
  • 38. 29 Places to identify and talk with your buyer persona YouTube #18 Talk to Youtube Channel owners #19 Ask channel owners for promotion #20 Start your own channel
  • 39. 29 Places to identify and talk with your buyer persona Email #21 Email relevant friends / contacts #22 Use Name2Email to find emails & cold email: #23 Make your Hangout status a call for help/intros #24 Make your signature a call for help/intros
  • 40. 29 Places to identify and talk with your buyer persona Other websites #25 Reach out to other bloggers for interviews #26 Reach out to commenters
  • 41. 29 Places to identify and talk with your buyer persona Forums, Micro Networks & 
 Communities on the web #27 Join in the conversations on the sites #28 Message individual users of interest #29 Reach out to moderators
  • 42. 10/80/10 rule to identify and talk (aka outreach) The initial 10% should be customised according to why you decided to reach out to them. 
 
 e.g.:I came across your blog post called {{blog.title}} in which you talked about {{interesting.fact}} With the middle 80%, your goal is to give them an idea as to what you’re going to be speaking to them about and to reassure them that this IS NOT A SALES CALL. 
 
 e.g.: I’m building an outbound prospecting platform intended to help teams like yours prospect more effectively and efficiently, and conversations with top SDR managers like yourself really help my team an I build a better product. This is NOT a sales call at all. I would just like the opportunity to ask you three questions about the pains you and your team are feeling so we can improve our product. The bottom 10% should express to your prospect why you have chosen to seek out their help specifically. e.g.: I was hoping to talk to someone with {{experience}} experience, so I’m really looking forward to speaking with you.
  • 43. Exercise: Create outreach copy and reach out to 10 people/places
  • 44. STEP 2: USE THE INFORMATION AND FEED THEM INTO AMAZON BOOK LISTINGS
  • 48. STEP 2: USE THE INFORMATION AND FEED THEM INTO IDEA GENERATORS
  • 52. STEP 2: USE THE INFORMATION AND FEED THEM INTO SOCIAL NETWORKS
  • 53. QUORA
  • 55. POPULAR VIDEOS ON YOUTUBE
  • 57. STEP 2: USE THE INFORMATION AND FEED THEM INTO EXISTING CONTENT
  • 59. STEP 2: USE THE INFORMATION AND FEED THEM INTO ONLINE TOOLS
  • 60. ANSWER THE PUBLIC ALTERNATIVE: MOZ KEYWORD EXPLORER
  • 64. DELETE MODIFIER & MODIFIER TYPE, ADD COLUMNS
  • 66. USE THE GOOGLE KEYWORD PLANNER >> SEARCH VOLUME DATA AND TRENDS SECTION
  • 69. Exercise: Create a Google Sheet with all suggestions, average monthly searches, results on Google, suggested bid
  • 74. CANVA
  • 75. PABLO
  • 76. Exercise: Create a first draft outline of one of your topics (title and subheadings)
  • 79. ONLINE COMMUNITIES FACEBOOK GROUPS/LINKEDIN GROUPS/NICHE SPECIFICS LIKE INBOUND OR GROWTH HACKERS
  • 80. STEALING FROM YOURSELF REPURPOSE YOUR OWN CONTENT ON DIFFERENT PLATFORMS (VIDEO, AUDIO, SLIDES, ETC.)
  • 82. HARO
  • 83. GUEST POSTING your keyword(s) + inurl:write-for-us your keyword(s) + guest-posts your keyword(s) + inurl:guest-post-guidelines your keyword(s) + become a contributor your keyword(s) + bloggers wanted your keyword(s) + submit an article your keyword(s) + want to write for your keyword(s) + contribute your keyword(s) + become an author your keyword(s) + guest post by your keyword(s) + now accepting guest posts
  • 84. BROKEN LINKS your keyword(s) + links your keyword(s) + resources your keyword(s) inurl:links
  • 85. Exercise: Find three websites that accepts guest posts for your target audience.
  • 90. Exercise: If you did not set up Google Analytics, Search Console and a retargeting pixel do it now.
  • 93. If you forget everything I just said, please remember these 6 steps.
  • 94. 1. KNOW YOUR AUDIENCE 2. DISCOVERY & IDEATION 3. CREATION 4. MARKETING & DISTRIBUTION 5. ANALYTICS 6. CONVERSION
  • 95. @jcvangent WHEN CONTENT IS EVERYWHERE, IT PAYS TO GO DEEP. https://www.hansvangent.com/ “