1) Traditional advertising is ineffective as most online ads are ignored and over 96% of sales come from recommendations rather than ads. 2) A new approach called "convertising" uses social media to create conversations and build relationships with customers in order to influence purchases. 3) Convertising is more effective and less expensive than traditional advertising by tapping into social relationships and recommendations between customers.

1. Convertising The Opposite Of Advertising Consumers Now Hold Your World In Their Hands

7. Push Vs. Pull: The Difference

8. Advertising vs. Convertising?

9. Which Creates A Higher ROI?

11. People Create Convertising People are conversing with people about life, their stuff, your stuff, and the currency exchange is stronger than any past advertising method. One Conversation is worth 200 Ad Impressions! Get It?

13. The Dynamics Have Changed

14. The People Are Now In Charge We the people are the new more powerful force and now we’ve been digitally enabled to find what we want when we want it . We’re learning from our friends, not the advertisers.

18. With Financial Innovation Consumers can now get discounts, cash, rewards between each other and directly from brand merchants and all at the click of a mouse

19. A Convertising Economy

20. A Social Media Card…. … ..loaded with value that keeps on giving and is worth talking about again, again and again

22. How Does It Work?

25. Do You Need To Convertise?

26. When Will You …..? Now Is Always A Good Time To Start! Jay Deragon Social Media Strategist [email_address] Thank You!