There Is No ROI From Social Media!
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Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?
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There Is No ROI From Social Media!
- 1. There Is No ROI From Social Media !
- 2. Then Where Is The Return On All This Time, Effort And Expense ?
- 3. The Answer Comes From Asking The Right Questions
- 4. A Return on Money or People?
- 5. Money Doesn’t Create A Return Unless People Use It To Create Value
- 6. When Value is Created It Gets Propagated By Using Media
- 7. How Do People Create An ROI From Media ?
- 8. Media Comes In Many Forms
- 9. Images Audio Text Video Slides On-Line Off-Line
- 10. And Last But Not Least A Conversation Is A Form Of New Media
- 11. Before The Advancement Of Social technology Conversations By and Between People Were Contained
- 12. Now Conversations Are No Longer Contained Rather Fluid Like Water Flowing Everywhere
- 13. Social Technology Has Accelerated The Power Of Conversations Both On-Line And Off-Line
- 14. Now Conversations Have Taken On A Form Of New Media
- 15. New Media Reflects People’s Desires
- 16. Crowds of People Are Sharing Information
- 17. And They Are Getting Their Information From ……
- 18. People Are Using …….. Searches Referencing Social Media
- 19. People Are Using Social Media With An Intent……
- 20. What Is The Intent ? To Buy, Sell or Learn?
- 21. Buying, Selling & Learning.. Where Do People Go To Find Information? What Do They Do When They Find It? Who Provides Them With The Information They Seek? What Is The Value Of Information?
- 22. Conversations Are Transforming Markets
- 27. Can Your Business Reach The Market ?
- 35. Mass Media Is No Longer The “ Link ” to The Market.
- 36. The “Link” Is Now “ Social Intent ”
- 37. What Is Social Intent ?
- 38. An Exchange Which Helps People Find What They Want and Need
- 39. Not A One Way Push or Tricks To Get People To Buy From You
- 40. ROI is Now An Economy of Intent … That Is Driven By Your Intent Of Returning Value (IOR) www.socialmediadirection.com [email_address] [email_address]
- 41. The Different Between Those That Create An ROI And Those That Don’t Is Intent !
- 42. There Is No ROI From Social Media ….. ROI Is Only Created By The Value Of Intent !
- 43. Is Your Organization Ready… Or Will You Be Run Over?
- 44. What Is Your Intent ? [email_address] www.socialmediadirections.com