SlideShare une entreprise Scribd logo
1  sur  26
So You Want to Use Social Media? Do You  Know How?
Will Your Social Media Be Useless or Useful? How Will You Know?
How Many People Using Social Media are Useful to You?  How Many are Useless to You?
How Many Organizations Using Social Media Are Useful to You?  How Many Are Useless to You?
Does Your AnswerSurprise You?
What Is The DifferenceBetween Useful vs. Useless?
Useless means having or being of no use and not able to give service or aid.  Being able to comprehend  useless means you have to  understand useful.
Useful means capable of being put to use, serviceable for an end or purpose, of a valuable or productive kind. Key word here is PRODUCTIVE!
Unless something is usefulit is nonproductive!
Nonproductive meansnot yielding or producingresults
Anything Nonproductiveis a Waste of Our Time!
Whose Productivity Should You Be Concerned About? The Producer or Consumer?
Producer: A Person or Organization that Produces Goods or Services for Sale.
Consumer: One that Consumes, Especially One that Acquires Goods or Services for Direct Use or Use in Production of Something Else
Media Refers to Any Tools Used to Store & Deliver Information or Data for Use
“Social”Implies that It is Somehow more Communicative, Cooperative, & Moderated by Contact Between People
Does Your Social MediaEnable People Direct Use or Use in Production of Something Else?
Would That Help Peopleand OrganizationsBecome More Productive?
To Increase ProductionEnable People Direct Use or Use of Your Media To Produce Something Else
What Do You Mean ThisDoesn’t Make Sense?
It Doesn’t Make SenseBecause You Are Thinking With Old Knowledge
Applying Old Knowledge in the Use and Misuse of Something New and Innovative is Not Useful!
OldKnowledge and Old MediaAre Not New and Innovative NorUseful!
NewKnowledge and  New MediaAre New and Innovative If You Know How to Use It!
Using It MeansYou Know How to Be Useful!
You Cannot See or UseWhat You Do Not Understand Jay.deragon@gmail.com www.relationship-economy.com

Contenu connexe

Plus de Jay Deragon

Monetizing Social Media
Monetizing Social MediaMonetizing Social Media
Monetizing Social MediaJay Deragon
 
Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!Jay Deragon
 
Crossing the Social chasm
Crossing the Social chasmCrossing the Social chasm
Crossing the Social chasmJay Deragon
 
5 x6 social media revenue matrix
5 x6 social media revenue matrix5 x6 social media revenue matrix
5 x6 social media revenue matrixJay Deragon
 
Social Wave Strategy
Social Wave StrategySocial Wave Strategy
Social Wave StrategyJay Deragon
 
Air Travel Is Broken!
Air Travel Is Broken!Air Travel Is Broken!
Air Travel Is Broken!Jay Deragon
 
What Is Your Intent?
What Is Your Intent?What Is Your Intent?
What Is Your Intent?Jay Deragon
 
There Is No ROI From Social Media!
There Is No ROI From Social Media!There Is No ROI From Social Media!
There Is No ROI From Social Media!Jay Deragon
 
How Do Markets Move?
How Do Markets Move?How Do Markets Move?
How Do Markets Move?Jay Deragon
 
Social Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocSocial Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocJay Deragon
 
Got Your Social Media Card?
Got Your Social Media Card?Got Your Social Media Card?
Got Your Social Media Card?Jay Deragon
 
Convertising Vs Advertising
Convertising Vs AdvertisingConvertising Vs Advertising
Convertising Vs AdvertisingJay Deragon
 
How Social Is Your Media?
How Social Is Your Media?How Social Is Your Media?
How Social Is Your Media?Jay Deragon
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social MediaJay Deragon
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social MediaJay Deragon
 
Leveraging Social Media For Business
Leveraging Social Media For BusinessLeveraging Social Media For Business
Leveraging Social Media For BusinessJay Deragon
 
Business Planning for Social Mediums
Business Planning for Social MediumsBusiness Planning for Social Mediums
Business Planning for Social MediumsJay Deragon
 

Plus de Jay Deragon (17)

Monetizing Social Media
Monetizing Social MediaMonetizing Social Media
Monetizing Social Media
 
Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!Social strategist aren’t thinking strategically!
Social strategist aren’t thinking strategically!
 
Crossing the Social chasm
Crossing the Social chasmCrossing the Social chasm
Crossing the Social chasm
 
5 x6 social media revenue matrix
5 x6 social media revenue matrix5 x6 social media revenue matrix
5 x6 social media revenue matrix
 
Social Wave Strategy
Social Wave StrategySocial Wave Strategy
Social Wave Strategy
 
Air Travel Is Broken!
Air Travel Is Broken!Air Travel Is Broken!
Air Travel Is Broken!
 
What Is Your Intent?
What Is Your Intent?What Is Your Intent?
What Is Your Intent?
 
There Is No ROI From Social Media!
There Is No ROI From Social Media!There Is No ROI From Social Media!
There Is No ROI From Social Media!
 
How Do Markets Move?
How Do Markets Move?How Do Markets Move?
How Do Markets Move?
 
Social Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.DocSocial Media Directions White Paper Oct21.Doc
Social Media Directions White Paper Oct21.Doc
 
Got Your Social Media Card?
Got Your Social Media Card?Got Your Social Media Card?
Got Your Social Media Card?
 
Convertising Vs Advertising
Convertising Vs AdvertisingConvertising Vs Advertising
Convertising Vs Advertising
 
How Social Is Your Media?
How Social Is Your Media?How Social Is Your Media?
How Social Is Your Media?
 
Roi On Social Media
Roi On Social MediaRoi On Social Media
Roi On Social Media
 
Are You Linkedin To Social Media
Are You Linkedin To Social MediaAre You Linkedin To Social Media
Are You Linkedin To Social Media
 
Leveraging Social Media For Business
Leveraging Social Media For BusinessLeveraging Social Media For Business
Leveraging Social Media For Business
 
Business Planning for Social Mediums
Business Planning for Social MediumsBusiness Planning for Social Mediums
Business Planning for Social Mediums
 

Dernier

Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionDilum Bandara
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 

Dernier (20)

Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
Advanced Computer Architecture – An Introduction
Advanced Computer Architecture – An IntroductionAdvanced Computer Architecture – An Introduction
Advanced Computer Architecture – An Introduction
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 

Useful vs Useless Social Media