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#CUSTDEV
Start a job without
knowing the tasks?
Start without knowing
that their customer
really want
Jeffrey Broer
@jebbery
Research
(#CUSTDEV)
"What is the biggest problem I
can solve for you?”
Mom test
Practical
1. Record / Listen
2. 2nd person
3. Have a conversation
4. Off-script
5. Follow up / referral
6. Magic wand
Flip over
notepad
1 page, 1 answer
危机
Weiji
Challenge / risk
Opportunity
http://practicetrumpstheory.com/customer-development-getting-started/
10 > iterate
20 > iterate
GO > XX,XXX
Yes, it is F-ing hard, but
get your ass out of the
building!
One more thing
Lying on your custdev is
failing all other
participants
Jeffrey Broer
@jebbery
Customer Development mentor session

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Customer Development mentor session

Notes de l'éditeur

  1. Elevator, yes Competition, don’t waist your time Fundraise, yes, probably more than you want
  2. Competition pitches are the worst of all pitches, it is mostly vanity related. In 99% of the cases, the audience is not your customer segment Use your time effectively, give a presentation about your company on a conference about manufacturing if you sell 3D printers.
  3. Competition pitches are the worst of all pitches, it is mostly vanity related. In 99% of the cases, the audience is not your customer segment Use your time effectively, give a presentation about your company on a conference about manufacturing if you sell 3D printers.
  4. Thanks, during this presentation I tweeted this slide show (yeah Buffer!) so follow me on there to review it again.