Tips on how to scale SaaS sales

4. Digital grassroots platform:
attracts, engages, and connects advocates
to officials & programs

6. Our clients include

7. What’s Your Unique Value (Selling)
Proposition?
1. What
makes
you
unique?
2. What
do
you
do
differently
from
your
compe;tors?
3. Why
you?

8. https://www.youtube.com/watch?v=WnPjqt6vEzA
XTRA
Normal

9. We Power Movements that
Change the World
1. Unify
effec;ve
tools
in
one
place
2. Engineered
for
mobile
and
social
3. Easy
to
use
and
effec;ve

11. Three areas where you are
comparatively strongest…
1. Mobile
/
Text
2. Legislator
Connec;ons
3. Integra;ons

12. https://www.youtube.com/watch?v=ZUG9qYTJMsI#t=37
Dollar
Shave
Club

13. Frame why we are better than competition
“$19
goes
to
Roger
Federer”
“Do
you
think
your
razor
needs
a
backscratcher?”

15. A1:
Kitchen
sink,
customized
email
blasts
just
for
them
A2:
Case
Studies,
Brag-­‐on-­‐Us
(li
the
engagement)
B1:
Product
Updates,
Case
Studies
(li
perceived
product
value)
A3/B2/C1:
Case-­‐studies,
invita;ons
for
free
consulta;ons
(make
sure
they
see
wins
with
other
clients;
imagine
themselves
working
with
us)
A4/
B3:
Case
Studies
+
Brag
on
Us
(high
fit
is
worth
hustling
for)
B4/
C2/
D1:
Product
Updates
Types of Marketing Follow-up

16. Find what works
Buy
lists
A/B
emails
and
measure
response
rate
Cold
calls
Search
engine
marke;ng
Social
media
adver;sing
Affiliate
marke;ng