Fitmoo is a social marketplace platform that connects fitness brands, influencers, and users. It allows influencers to monetize their social reach by endorsing brands and earning 5% commissions on resulting sales. Brands can more cost-effectively distribute products through influencer networks on Fitmoo. The platform provides workouts, nutrition, shopping, and community features to engage users while facilitating product sales and influencer commissions. Fitmoo's revenue model derives fees from product/service transactions processed on the platform.

1. ALL OF FITNESS. ONE PLATFORM.
2015

2. fitmoo.com 1
FOLLOW
Athletes and influencers like Christmas Abbott
WORKOUTS
Discover new workouts by influencers and other
users or share your own
NUTRITION
Discover new recipes and health foods by
influencers and other users, or share your own
SHOP
Shop for products, memberships, & services in
the Fit Store
SHARE
To other social media sites and sync your photos
with Instagram
GYMS / CLASSES
Find gyms and classes
THE SOCIAL MARKETPLACE FOR ALL THINGS FITNESS
Add User
$
Dumbbell
⚾
apple
Carrot
Cart
👕
🏪
$
OUT
📷
User UserEXERCISE
User Userusergroup
ENDORSE & EARN
Users monetize social reach by endorsing
products, earning 5% on every purchase.
+
$
Influencers like Christmas
Abbott can bring their social
media followings to Fitmoo.
When endorsing their
favorite fitness products,
they will earn 5% on every
purchase made through
their endorsement link.
BRANDS
Become an approved seller and post products to
reach a targeted and engaged audience

3. fitmoo.com 2
FITNESS IS A MASSIVE MARKET
🏃
216.3M
Active
INDUSTRY PARTICIPANTS IN THE US
EXERCISE
51.5M
Memberships
SPENDING POWER
👕
$60B
Sporting Goods
& Apparel
EXERCISE
$40B
Fitness Clubs
& Training
$
$100B
Fitness Market
Today
+ =
BRANDS / INFLUENCERS
Consumer Products
• Clothing
• Apparel
• Food & Nutrition
• Equipment
Gyms & Training
• Memberships
• Classes
• Personal Training
• Events
Influencers
• Celebrities
• Athletes
• Trainers
• Instructors
FITNESS INDUSTRY DYNAMICS
BRANDS GYMS
$7.3B
Direct selling &
marketing expense
for top 15 brands
$19.7B
Turnover in
memberships
40M+
Non-Monetized
Followers
$0
Income from Twitter,
Instagram, & Facebook
THE PROBLEM
Inefficient & Expensive Distribution of
Goods & Services
FITNESS IS A MASSIVE MARKET
INFLUENCERS
50-60%
Wholesale
distribution cost
Antiquated sales
& distribution
(catalog, wholesale,
direct)
Limited ways to
engage customers
online
$5.8B
Lost from 100M
unused spots in
fitness classes
165.3K
Fitness clubs
worldwide. 50K
est. U.S.
51.5M
Fitness club
members U.S.
Insignificant income
from YouTube &
Pinterest
Antiquated
representation
model

4. fitmoo.com 3
FITMOO IS THE SOLUTION
Brands can now distribute goods & services through influencers and influencers'
fans on Fitmoo's social platform. They can activate these networks, reduce
distribution costs, increase sales, and boost net margins.
ENDORSEMENTS
Earn 5% referrals on endorsements
USERS
Socialize. Connect. Shop.usergroup
INFLUENCERS
Monetize Networks
THE PLATFORM
SHARE & CONNECT
Create valuable social connections
WORKOUTS / NUTRITION
Motivate and get motivated by posting
workouts & recipes
SHOP FIT STORE
Shop athletes, shop brands
BRAND PROFILES
Unifying social and shopping experiences
INFLUENCER PROFILES
Designed to monetize their social influence
MOBILE APP
Access Fitmoo on the go from anywhere
EXERCISE🏪
BRANDS
Facilitated Distribution to
Target Fitness Enthusiasts
via a Vertical Marketplace
FITMOO ECOSYSTEM

5. fitmoo.com 4
TECHNOLOGY & ENGINEERING
Database Server Extensions
Follow People
Manage Feed
& Profile
Post Workouts
& Nutrition
Elastic Search
Session Management
Application Programming Interface
Ruby on Rails
Endorsement Engine
Ecommerce Engine
Search Appliance
Cloud Infrastructure
Scalable & Customizable
Integration Layer
Social API
Logic Engine
Load Balancing
Continuous Integration
Postgress
NoSQL
API / Notifications
WIFI
Dashboard
Easy Integration
Order & Inventory Management
Marketing Tools
Social Ecommerce /
Affiliate Platform
Powerful Dashboard
Analytics
Single Checkout for:
• Products, Services,
• Multiple Affiliate Referrals
Affiliate Marketing
• Earn Credit for Endorsing
• Apply Credit to Future Purchases
Classes, & Memberships

6. fitmoo.com 5
Rob Orlando
CrossFit Trainer
Twitter: 13.9k
Facebook: 29.7k
Instagram: 18.4k
YouTube: 3.3k
ChristmasAbbott
CrossFit Trainer
Twitter: 35.7k
Facebook: 29.7k
Instagram: 200k
YouTube: 8.3k
Mankofit Arias
Trainer, Nutrition
Twitter: 73.2k
Facebook: 260.4k
Instagram: 1.6M
YouTube: 44.5k
SOCIAL REACH
CUSTOM INVITE PAGES
ON FITMOO, ATHLETES CAN MONETIZE
THEIR SOCIAL INFLUENCE
ENDORSEMENTS
+ 5%
EARNED
Influencers invite their members, followers & fans to
maximize the power of their endorsements
SOLD
THROUGH
ENDORSEMENT▻ ▻
Endorsements add products to influencers' and users' own Fit Store. Purchases made
through the endorsement earn the user a 5% referral credit.
USER ACQUISITION STRATEGY EMPOWERING INFLUENCERS
CUSTOM FIT STORE PAGES
Users can shop by specific influencers & athletes to get their
looks, use their equipment and tap into their nutrition habits

7. fitmoo.com 6
INFLUENCER DRIVEN USER ACQUISITION
20M
Impressions
5% Conversion
267K 760K 1.8M
NUMBEROFUSERS
YEAR 1 YEAR 2 YEAR 3
1M
By Impressions
.3M
By Word of Mouth
New Users
Active Users
2.7M
By Impressions
1.1M
By Word of Mouth
5.8M
By Impressions
3.1M
By Word of Mouth
20 38 64
INFLUENCERS
with 1M reach
38M
Impressions
7% Conversion
64M
Impressions
9% Conversion
INFLUENCER DRIVEN USER ACQUISITION

8. fitmoo.com 7
FITMOO BRANDS
N I N A
B R O Z E
A C T I V E
A P P A R E L
- REDLINE GEAR - DEDFIT
- STRONGBOARD BALANCE -
CROSSOVER SYMMETRY - KILL
CLIFF - JOHN DOE - TORO TRAINING
NEW MILFORD CROSSFIT - MIDCOAST
CROSSFIT - AMY TILLOTSON- TILLOTSON
TWINS - BUTI YOGA - NUX - LORNA JANE - SHAWN
BUTLER - PR WRAPS - REEBOK CROSSFIT 5TH AVE - FUEL
FOR FIRE - AFRO BRUTALITY - KISS MY HEALTHY LIFE - DRINKMAPLE
- FIRST BASE - SCIENTIFIC RX - ROCKTAPE - VOLO VITAMINS - ZARA TEREZ
- EBOOST - SUNNIVA HOLT - FIT NATION MAGAZINE - GRIPS ATHLETICS - YOLOHA
YOGA - EATBANZA - GOFIT.NET - KAELI-O-KOOKIES - BONDI BAND - FANNYPANTS - NUTRIFORCE
SPORTS - THE COROMEGA COMPANY - SHEBEEST - BRACKETRON - ACCUFITNESS - BE MIXED - ADRIANA'S
HEALTHY SECRETS - GEIGERRIG - LEE LABRADA - LABRADA NUTRITION - MADFITTER® - W.O.D.WELDER - TAE
BO - BODY SCIENCE USA - HEROINE SPORT - NOGII - FITALICIOUS LIFE - 18 RABBITS - WORKOUTLABS - TITIN TEAM - RHONE APPAREL -
CAPEZIO - LURONG LIVING - GAME SLEEVES - BODY LANGUAGE SPORTSWEAR - MICHI - PURUSHA PEOPLE - NUX USA - ELLIE - SUKISHUFU LLP - BIOSTEEL SPORTS
- DAVID ART PHOTOGRAPHY - MIO SKINCARE - VAPUR - HEALTHY HOOHOO - RUNGUARDS - ZEALIOS SKIN CARE - C2O PURE COCONUT WATER - NAKED SPORTS GEAR - EXO - OHM
K - LOTUS BRANDS - RELENTLESS JEANS - WOD AID HAND THERAPY SYSTEMS - WOD AID - GRIP ATHLETICS - CYCLONE CUP - CANARI CYCLING - CALIWATER - ZENSAH - EXO, PROTEIN BARS
MADE WITH CRICKET FLOUR - DA VINCI BODY BOARD - ALPHAFIT1@FITMOO.COM - HUEZ - KANIA - VIPE - CAFE DU CYCLISTE - DRINK PREMAMA - HARD TAIL FOREVER - FUNKIER BIKE USA - KORAL
ACTIVEWEAR - PALEO NATURALS - EAGLE ROCK WERKSHOP - EVERY MAN JACK - ORIGINAL NUTRITIONALS - AIRIA RUNNING - LIQUIDO ACTIVE - JANELL LLARINAS - SAN FRANCISCO SALT COMPANY - ARFIE
LALANI - ONLYATOMS - WOLVEN THREADS - ZOUQ FOODS - YOGA SAK - BRUTE STRENGTH - VIBRANT HEALTH - TRANQUILITY SPHERES INC - PRANA - BETTY LOU'S - TONIC - THE PROBAR - BIG DIPPER WAX WORKS
- EFNEO - TRAININGMASK - GYM GIRL - BE WELL WITH ARIELLE - SHIRA LENCHEWSKI, MS, R.D. - VIE ACTIVE - LEAOS DESIGN URBAN E-BIKES - MOUNA MATS - REEBOK - DYLN INSPIRED - DC BRAWLERS - HOLLI THOMPSON
- COMPANION BIKE SEAT - STYLE FIRM LOS ANGELES - HEALTH WARRIOR - ACTIVPRAYER - GENERATION UCAN - NOBULL - AROMA NATURALS - DELOAD CLOTHING - FITVINE WINE - WODME - LIFE ASRX - ALASKA GLACIAL MUD CO.
- FIKNESS INC. - YOUR COMPANY NAME - RX WRAPS - JORDIE BANDS - THAT'S IT FRUIT - KRELLR KIDS, INC - CLEAN SNATCH SOAP - BIOSPORT USA - CAPITAL SUP - WORKT - ALFREDO CIFREDO JR | ROAD TO REVOLUTION - THE FITMUNK -
VIBRAM - DASHAMA KONAH GORDON - SPARSE - ADA HUNG - #MPWR SKINCARE - WEHUSTLEHARDER - AFTERPARTYPAL™ - JOSHUA TREE SKIN CARE - MARGARITA ACTIVITY - TORVU - HAUTE ATHLETICS - ALII SPORT-FASHION MEETS PERFORMANCE
- LALO - INDO BOARD BALANCE TRAINERS - KEMESTRE - CLOUDVEIL - SARA HALEY - WILLIAM SMITH - MY BRAND - BALINISPORTS - DRIVEN NUTRITION - XWERKS - XTERRA WETSUITS - NEXTSTEP.IO - LULITONIX - MANDUKA - GOAT TAPE - MICHAEL GEORGE PHD
- BADASSWODWEARORDERS@GMAIL.COM - STRONGERRX WORLDWIDE - BORN PRIMITIVE - AKT IN MOTION - BAUERFEIND MARKETING - BAUERFEIND USA - BLUEANT - BRICKS - SLAP NUTRITION - EIGHTYONE 20 - ABOUTTIME - ABOUTTIME REP - FIT FOOD FRESH - ASSAULT
AIR BIKE - 4ID - COSMOBODY - ALOHA - BEYOND VEGAS - VGREEN - BEAR GRIPS - DEAD LEGACY - WTRMLN WTR - HYBRID ATHLETICS - O LOVES M BAGS - VICTORY HEALTH & PERFORMANCE - SPRING THREE - BEST BAR EVER - AIREX FITNESS PRODUCTS - YOGAJACK - PREVINEX - THE KIND
MAT - GYMADVISOR.COM - DREAM WATER - SLINKII ATHLETIC - CLIMB HEALTHY - FERA INTL. CORP. - POLAR USA - SPORTS WAVE - OSHEKA - AFFIRMATS - ZIPPY SPORTS - ESOP TEST - GAIAM - LIFORME - GOOD HYOUMAN - FRUIT BLISS - ELEIKO - MOOV - RPM FITNESS - MOLLY WATER - JOSH ZABAR - CROSSFIT
SOUTH KINGSTOWN - THE DOLCE DIET - BEASTETTE APPAREL - GAME PLAN - VALENTEK ATHLETICS - SNATCHER - RUSH BOWLS - UPFRONT GRANOLA - STUD BAR PULL UP BAR - BLACK MOUNTAIN PRODUCTS - CHRIS ELMORE - ROSE TEODORESCU - UNBROKEN DESIGNS - STAYFIT TRAVEL - VIRUS - ACTIVEDGE - YOGAPAWS - EDDIE BAUER
- MOVEMENT RVA - FIT LEAGUE - PURE STRENGTH - SOUTH OF BELMAR - WOD OUTLET - ROKFIT, INC. - COMPETE EVERY DAY - LITTLE CROSSFIT - MAXWELL MAYES - ID APPAREL - CHILL BY WILL - THIRD PULL APPAREL - WELLOGRAPH - THE CHIA CO - LIVEWELL360 - WOD TALK - FLIPBELT - LAURA FRANCISCO - CROSSFIT MILFORD - TANYA-B - BARBELL VOODOO -
NORMAL EARPHONE GIFT CARD - EVOFIT - BUBBA'S FINE FOODS - HYPERICE - JETFLOW HYDRATION - GNARLY - THE BODY REVIEW - CAVEMAN COFFEE - BRONWEN JEWLREY - DYNAMIC SPINE AND SPORTS THERAPY - CAVEMAN FOODS - BODYELITE PR - LIFEFUELS - SOMA SYSTEM - ENERSKIN - PNP SUPPLEMENTS - KOR WATER - SPORT WATER - RX SMART GEAR - JADE
YOGA - ISAORA - RXBAR - FIT AID - FRANK MEDRANO - ADDRESS CHIC - EVOLV SPORTS - TLF APPAREL - POWERFUL YOGURT - OSO BARBELL CLAMPS - KENNETH LOO - MAXIMUS OHLSEN - TTWINSFIT - CHRIS HOERENZ - LIFT SPORTS GEAR - BIZZIE GOLD - THE GOLDEN RATIO - XY WORKOUT - CALYANA YOGA - BLESSED IWEAR SUNGLASSES & APPAREL - VUORI - HYLETE
350
300
250
200
150
100
50
Oct 2014
May 2015
NUMBEROFBRANDS

9. fitmoo.com 8
MARKET PLACEMENT
Social
Your Friends Networkusergroup
Your Active Network🏃
Marketplaceshopping User
Affiliate MarketplaceAdd Usershopping User
Affiliate NetworkAdd User
Your Business NetworkTOOLBOX
Ecommerce
• Community
• Fitness Products
• Workouts / Nutrition
• Influencers
• Endorsements
• Brands
POSITIONING
LESS-EXPENSIVE DISTRIBUTION FOR BRANDS
Direct to Consumer
Cost: 10%
• Compay ecommerce sites
• Company-owned stores
Fitmoo
Cost: 10%-15%
Social Distribution
• Company Brand Page Store
• Community Page Store
• Profile Store
• Fans / Followers Stores
• Sell through influencers
Wholesale
Cost: 40%-60%
• Big-Box Retailers
• Specialty Retail
• Discounters- TJ Maxx
• Discount Websites
• Deal Sites
Least
Expensive
Most
Expensive
Amazon & eBay
PRODUCT REACH ON FITMOO
COMPETITIVE TECHNOLOGY PLATFORM
Online Marketplace
Direct to Consumer
Free Listings
Customer Insights
Customer/Seller Chat
Social Affiliate Marketing
Reach Direct Target Market
X
X
X
X
X
X
X
X
eBay Amazon Fitmoo
Product is posted and shared
to all brand followers
Product is endorsed by athlete
or influencer
Product is purchased by influencer's followers
and endorsed to their social connections

10. fitmoo.com 9
$100 for 4
Yoga Classes
Purchased through Endorsement
$200 for 10
Spin Classses
REVENUE MODEL FITMOO PURE MARKETPLACE MODEL
PRODUCTS
SERVICES
$100 Workout Pants
Purchased through Endorsement
$50 Sports Bra
Fitmoo processes transaction and takes a 10% fee
Fitmoo processes transaction and takes a 2.5% fee
MERCHANT
EARNINGS
10%
Fitmoo Fee
$5.00
Revenue
$10.00
Revenue
5%
Endorsement Fee
$5.00
Revenue for endorser
2.99% + 30¢
Transaction Fee
$3.29
Fee
$1.80
Fee
$43.20 or 86.40%
Revenue for Merchant
$81.71 or 81.71%
Revenue for Merchant
MERCHANT
EARNINGS
2.5%
Fitmoo Fee
$5.00
Revenue
$2.50
Revenue
5%
Endorsement Fee
$5.00
Revenue for endorser
2.99% + 30¢
Transaction Fee
$3.29
Fee
$6.28
Fee
$188.72 or 94.36%
Revenue for Merchant
$89.21 or 89.21%
Revenue for Merchant
n/a
No endorsement
n/a
No endorsement

11. fitmoo.com 10
COMPANY PROFILE EXECUTIVE SUMMARY
JEFF DYMENT
ROB ORLANDO
President
TIJ BEDI
CTO & SVP of Ecommerce
MATT MORRIS
SVP & Chief Legal Counsel
• Twenty years' experience as technology and active
lifestyle entrepreneur, operator and investment specialist
• Investment banker, derivative expert - Salomon Brothers,
Furman Selz, Merrill Lynch.
• Chief Investment Officer The Drax Group and CEO of
Private Equity at Genspring, the largest multi-family office
in the US.
• Founder and CEO of Vencast, the leading online
distribution platform for venture, hedge and private equity
funds. Sold to Instinet, a subsidiary of Reuters in 2001.
• HSBC Entrepreneur of the Year Finalist 2001.
• Co-founder of bump.com, now events.com, a large active
lifestyle events company.
• Owner of Cloudveil, an outdoor sports enthusiast apparel
business.
• Minority owner of EMS before sale to Versa Capital.
• Fifteen years' proven track record in building in-house
engineering teams and leveraging outsourcing resources
& technologies.
• Lead and built multi-channel and multi-national
ecommerce platforms for Nature's Bounty, GNC UK,
MetRx, Vitamin World, Holland&Barrett UK, & Kraus.
• Experienced in establishing and managing offshore
development and support offices.
• Chief architect of logistics solutions including Supply
Chain Management, Distribution & Fulfillment systems
for NBTY and Kraus .
• Built and deployed custom software solutions as well as
CRM, CMS, ERP, HRM, and MRP systems for companies
like MTV, VIACOM, Village Voice Media Group, and NBTY
• Demonstrated expertise in developing Business
Intelligence platforms and ROI-based strategies.
• Twenty-five years' experience as an entrepenneur,
owner, and operator.
• Operated one of the most successful multi-platform
CrossFit businesses in the world, that included
equipment design, apparel sales, multi-country seminar
business and a local personal coaching service.
• Won five international Strongman competitions
• Competed as a top 60 world athlete twice in the CrossFit
world championships, placing 9th and 13th.
• Over twenty years' experience corporate law, business
litigation and legal risk management.
• Partner-level positions at major international and
domestic law firms.
• In-house counsel and business affairs roles at global
media companies (Time Warner / HBO) and start-up/
early growth stage ventures (Vencast).
• Focus on legal issues in media, technology, intellectual
property, commercial litigation and corporate finance &
restructuring, among others.
• Represented and advised multinationals (IBM), banks
(Standard and Chartered; Credit Lyonnais), investment
funds (QVT; Angelo Gordon), and foreign employee
pension funds (APB/Stitching Pensionefonds) in complex
legal issues.

12. fitmoo.com 11
GROWTH CAPITAL PLANS
Invest in Technology
Influencer Driven Acquisition
Brand & Vendor Partnerships
Digital Marketing
Expand Products
3/2013 Seed
NUMBEROFMONTHLYACTIVEUSERS
9/2013 Angel
Institutional
GROWTH STRATEGY 2015 HIRING PLAN
New Hires
• Ambassador Development Team
• Chief Marketing Officer
• Chief Operating Officer
• Chief Financial Officer
• India Operations
- Development: Mobile/Web
- Customer Service
- Administrative
- QA
Current Fitmoo Team
• Leadership: 4
• Lead Generation: 4
• Development: 8
• Design: 1
• Financial: 1
• Sales / Marketing: 4
FITMOO EXPANSION PLAN
Fitmoo Headquarters
West Coast Office India Development & Operations
HIRING TIMELINE
April 2015 March 2016
16 Full-Time
5 Part-Time
18 Full-Time
1 Part-Time
20 Full-Time
+ India
25 Full-Time U.S.
10 Full-Time India
25 Full-Time U.S.
10 Full-Time India
25 Full-Time U.S.
30 Full-Time India

13. fitmoo.com 12
GROWTH STRATEGY OPPORTUNITIES
SHORT TERM LONG TERM
SIGN MORE INFLUENCERS
Onboarding influencers with significant social media followings
SIGN MORE BRANDS
Apparel | Gear | Supplements
ADD CLASSES / EVENTS
Spin | Yoga | Marathons | CrossFit
INTERNATIONAL
Fitmoo in multiple languages, global distribution
GYM MANAGEMENT
Full technology support for gym administration
FITNESS DATING
Connecting users through their favorite activities
MEMBERSHIP SERVICES
Gyms | PT | Nutrition | Premium Content

14. fitmoo.com 13
FINANCIAL SUMMARY
YEAR 1 YEAR 2 YEAR 3
New Active Users
Cumulative Active Users
Transactional
Online Services
Advertising
Total Revenue
Total Cost of Sales
Gross Profit
Gross Margin
Operating Expenses
Operating Income/(Loss)
Operating Margin
Net Income/(Loss)
266,667
271,667
622,708
5,692
59,306
687,706
208,279
479,427
69.7 %
3,307,307
(2,827,880)
(411.2) %
(3,081,036)
$
$
$
$
$
$
$
$
$
760,000
1,031,667
3,613,750
976,246
688,333
5,278,326
1,286,050
3,992,276
75.6 %
6,395,370
(2,403,094)
(45.5) %
(1,444,764)
$
$
$
$
$
$
$
$
$
1,772,308
2,806,974
11,480,833
6,050,723
2,995,000
20,526,557
5,813,648
14,712,909
71.7%
10,790,260
3,922,649
19.1%
1,598,747
$
$
$
$
$
$
$
$
$

15. fitmoo.com 14
COMPANY FINANCING
PAST FUNDING
Amount Raised
Valuation
Pre
Post
Terms
Use
SEED
$ 390,000
$ 1.6M
$ 2.0M
Common Stock
MVP Development
ANGEL
$ 4,500,000
$ 10.0M
$ 14.5M
Preferred Equity + Warrants
Product Development + Soft Launch
FUTURE FUNDING
Target Raise
Terms
Valuation
Use
INTERIM INSTITUTIONAL
$10,000,000
TBD
TBD
User activation + growth capital
Fitmoo Ambassador
JULIE NELSON
$5,000,000
Preferred Equity + Warrants
TBD
Launch + User Acquisition

16. fitmoo.com 15
INVESTMENT HIGHLIGHTS
Large & Growing Market Opportunity Benefitting from Secular Trends
Fitmoo is the Solution
Compelling Value Proposition for Users, Influencers & Brands
A Scalable, Fully-Customizable, Self-Serve, Social Ecommerce & Affiliate Platform
Strong Projected Financial Profile
Passionate, Experienced Team with Repetitive Successes
-Fitness & Health = 3rd largest amount of consumer spend, behind financial services & healthcare
-Ever-increasing health awareness coupled with exploding social media activity
-A social, affiliate-based marketplace for users to share, discover and shop
-Influencers and users can endorse their favorite brands, earning referral fees from sales
-Merchants win as they tap into a platform with highly engaged fitness & health enthusiasts
-Influencers & users leverage their networks to engage & earn
-The first-of-its-kind, multi-channel, multi-merchant, ecommerce engine with affiliate tracking
-Powered by a state-of-the-art API designed to power mobile, web, and 3rd
party apps
-The natural network effect and one-of-a-kind platform will drive monthly active user growth
-The platform gets stickier; Fitmoo rapidly develops as tailwinds & value proposition coalesce
-Built robust platform with very little capital
-Extensive experience in building ecommerce & online marketing platforms
MARKET
OPPORTUNITY
THE
SOLUTION
VALUE
PROPOSITION
TECHNOLOGY
PLATFORM
NETWORK
EFFECT
EXPERIENCED
MANAGEMENT

17. fitmoo.com 16
USER ACQUISITION METRICS
USERS AFTER INITIAL INFLUENCER POSTS
(THOUSANDS)
1 2 3 4 5 6 7 8 9 10
80
70
80
50
40
30
20
10
USERS & SESSIONS
(THOUSANDS)
Mar
13
12
11
10
9
8
7
6
5
4
3
2
1
MOBILE APP DOWNLOADS
(THOUSANDS)
Feb Apr
Mar
SESSIONS
USERS
DATE POSTS
DATE
Sources: Google Analytics & Fitmoo Data
USER LOCATIONS
Fitmoo Users Worldwide
May
Jun 8
Apr
May
Jun 8
Feb
20
15
10
5