1. Jen Sable Lopez
Building Your Community
From The Ground Up
Director of Community at Moz

2. “Moz already has a community.
This is easy for you.”

4. @jennita!
SEOmoz Blog – January 2005

5. @jennita!
Top SEOmoz Members – August 2005
518 Blog Entries
In 10 Months!

6. @jennita!
SEOmoz Twitter – May 2009

7. Ok, so how do *we* start?

8. Start With Goals

9. @jennita!
What are your organization’s goals?
VISION
Our vision is for a world free of colon cancer
where education, early detection and
treatment lead to survivorship for all.
MISSION
Our mission is to knock colon cancer out of
the top three cancer killers. We are doing
this by championing prevention, funding
cutting-edge research and providing the
highest quality patient support services.

10. @jennita!
How would a Community help reach those?
“We're a community that
provides hope and support to
patients and their families,
while saving lives through
screening, access, awareness,
advocacy and research.”

11. @jennita!
What do you hope to achieve?

12. Set achievable goals
Moz Goal:
Reach a Broader Audience
Marketing Team Goal:
Increase engagement within
the Community on-site, off-
site, & off-line
Megan’s Goal:
Increase engagement on
Facebook & Google+ by 25%

13. @jennita!
Communicate to everyone
Actual slide deck from
All Staff meeting in 2010

14. How Will We Measure?

15. @jennita!
It depends on your goals

16. KPIs: The Basics
@jennita!

17. @jennita!
Engagement

18. @jennita!
Engagement – Week over Week

19. @jennita!
On-Site Activity

20. Traffic

21. @jennita!
Dude. BACKLINKS.

22. @jennita!
Overall health

23. @jennita!
Have some fun!

24. Assess Internal Resources

25. @jennita!
A blogger in the midst?

26. @jennita!
Anyone have a large network already?
This guy!!

27. @jennita!
A Social Media Enthusiast?

28. A Dev to champion your ideas?

29. All to be a part of the Community

30. Must.
Do.
Research.

31. Does a Community already exist?

32. @jennita!
Check in on your competitors

33. What are they missing out on?

34. It’s ok to
START
SMALL

36. @jennita!
Where to start?

37. @jennita!
Focus your efforts

38. @jennita!
Tell your story

39. @jennita!
Show your personality

40. @jennita!
It’ cool to care

41. Expand as the team grows

42. @jennita!
Keep on keepin’ on

43. Building a Team

44. @jennita!
Again, starting small is FINE.

45. Make a list of daily tasks
Community Daily Tasks Circa 2010

46. That list will change
Community Daily Tasks TODAY

47. Train and encourage everyone

48. Community is a team sport

49. Test
Test
Re-test

50. Then Re-evaluate

51. @jennita!
Goals still in alignment?
KPIs make sense?
Is the team missing anything?

52. Now,
you just
have to
DO IT.

53. Jen Sable Lopez
@jennita
jen@moz.com
THANK YOU