Taking Social To the Next Level: Find & Build A Community That Cares
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This presentation was given at the annual Downtown Boulder Social Media Breakfast. Jen Lopez talked to a group of around 100+ small business about how to take Social Media to the next level, by finding and building a community that cares.
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Taking Social To the Next Level: Find & Build A Community That Cares
- 1. Taking Social to the Next Level Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
- 5. It’s all about you?
- 6. Don’t forget about Community @jennita
- 12. They’re Searching for You @jennita
- 15. Ok, so how do I build a community??
- 16. It’s ok to start small @jennita http://www.flickr.com/photos/jameson42
- 17. Be a part of the community @jennita
- 18. Focus + Consistency = #Win 2009 = ~4000 followers @jennita
- 19. Focus + Consistency = #Win Today @jennita
- 21. Have a Personality Don’t be a robot, yo. @jennita
- 23. It’s a Team Sport @jennita
- 24. Go Where Your People Are @jennita
- 25. How to Find Your People
- 30. Dig Deeper
- 33. Followerwonk
- 34. Followerwonk MozCon! @jennita
- 36. You Found Them… Now What?
- 37. Have Someone Do It + Empower Them @jennita http://socialfresh.com/community-manager-report-2012/
- 38. Optimize Sharing - Content @jennita
- 39. What About Your Store? @jennita
- 41. Wow Them!
- 42. The Little Things Count @jennita
- 43. Remember Focus + Consistency
- 44. Do all the things! A few tips
- 45. Make sure they’re sharing the way you want them to.
- 48. Use Open Graph Tags Ahh better! @jennita
- 50. Use Photos to share content 36 likes 2 shares 7 comments Snooze Fest… @jennita
- 51. Use Photos to share content 161 likes 62 shares 14 comments #WINNING @jennita
- 52. Promote FB Posts – 4-5 min @jennita
- 53. Google+ - Ultimate Ego Bait @jennita
- 54. Tools
- 57. TEST ALL THE THINGS
- 58. @jennita
- 60. Bullsh**.
- 61. This works for us @jennita
- 62. It may not work for you @jennita
- 63. Ask yourself… Where is your community online? Are they on social at work or home? What wording is best? What gets your people emotional? @jennita
- 64. Use Social Media to Find, Build, and Nurture Your Community
- 65. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita