How blockchain technology gives marketers an opportunity to build trust and how it might impact their function. Presentation from Blockchain Revolution Global in Toronto (April 2019)

1. www.neverstopmarketing.com | @neverstopmktg
TRUSTED
MARKETING
How Blockchains Might
Unexpectedly Impact Marketers
JEREMY EPSTEIN
Founder, Never Stop Marketing
Sales—you call them.
Marketing—they call you.

2. www.neverstopmarketing.com | @neverstopmktg
FRONTIERS OF MARKETING
DISRUPTIVE
TECHNOLOGY
MARKETING
www.neverstopmarketing.com | @neverstopmktg

3. www.neverstopmarketing.com | @neverstopmktg
MARKETING IN A BLOCKCHAIN WORLD
NEWSPAPER
RADIO
TELEVISION
INTERNET
SOCIAL
MOBILE BLOCKCHAIN

4. www.neverstopmarketing.com | @neverstopmktg
Technologies such as
blockchain and machine
intelligence have the capability
to re-establish trust by improving
market performance,
empowering clients and creating
a more resilient experience.
JEREMY SKULE
CMO, NASDAQ

5. www.neverstopmarketing.com | @neverstopmktg
22COMPANIES
SEPTEMBER 2017

6. www.neverstopmarketing.com | @neverstopmktg
88COMPANIES
JANUARY 2018

7. www.neverstopmarketing.com | @neverstopmktg
290COMPANIES
JANUARY 2019
LEARN MORE AT: http://bit.ly/BlockchainMarTech

8. www.neverstopmarketing.com | @neverstopmktg
NEW
OPPORTUNITIES

9. www.neverstopmarketing.com | @neverstopmktg
INCREASE ROI OF ADSPEND

10. www.neverstopmarketing.com | @neverstopmktg
DIRECT CUSTOMER RELATIONSHIPS OF VALUE

11. www.neverstopmarketing.com | @neverstopmktg
TRUSTED MARKET RESEARCH

12. www.neverstopmarketing.com | @neverstopmktg
NEW SOURCES OF CUSTOMER-LED INNOVATION

13. www.neverstopmarketing.com | @neverstopmktg
INCREASE TOTAL ADDRESSABLE MARKET

14. www.neverstopmarketing.com | @neverstopmktg
TRULY EARNED MEDIA…
REWARDS
PAID
$60.1M
MONTHLY
POSTS
1.6M
USER
ACCOUNTS
>1m
MONTHLY
COMMENTS
3.98M

15. www.neverstopmarketing.com | @neverstopmktg
…AND INTERMEDIARY-FREE CHANNELS

16. www.neverstopmarketing.com | @neverstopmktg
POTENTIAL BENEFITS OF BLOCKCHAIN
TAM
Trust
Customer
Experience
Customer
Acquisition
Costs
Marketing
Expenses
Branding

17. www.neverstopmarketing.com | @neverstopmktg
NEW
CHALLENGES

18. www.neverstopmarketing.com | @neverstopmktg
The customer wants to feel the data
they’ve provided has given insights
that make their experience with that
company worthwhile… It’s imperative
you get that foundation in place now,
before decentralization becomes
commonplace.
RISHI DAVE
CMO, VONAGE

19. www.neverstopmarketing.com | @neverstopmktg
GROWTH IN BRAND AND CUSTOMER
TOUCHPOINTS (AGAIN)

20. www.neverstopmarketing.com | @neverstopmktg
FACT CHECK YOUR VALUE PROPOSITION

21. www.neverstopmarketing.com | @neverstopmktg
NEW CUSTOMER EXPECTATIONS?
Reduced
Friction
24/7
Markets
Asset
Fungibility
Personal
Data has
Value
Privacy?

22. www.neverstopmarketing.com | @neverstopmktg
NEW
ENVIRONMENT

23. www.neverstopmarketing.com | @neverstopmktg
NEW SCOPE…NEW SKILLS
DATA SCIENCE
01
Micro-Data Asset
Management
NETWORK
VALUATION
02
Token
Economics
GAME THEORY
03
Micro-Incentives

24. www.neverstopmarketing.com | @neverstopmktg
BETTER & FASTER VS. GAME CHANGER
INTRANET

25. www.neverstopmarketing.com | @neverstopmktg
Branding
Advertising
Customer
Experience
Loyalty
Analytics
Leadership
BLOCKCHAIN
AND THE
CMO

26. www.neverstopmarketing.com | @neverstopmktg
Sales—you call them.
Marketing—they call you.
+1-202-370-1431
jeremy@NeverStopMarketing.com
www.NeverStopMarketing.com
@jer979