Final presentation to the sponsors of the BPOS-Community Driven Marketing Pilot

1. Analysis

2. From: Jeremy Epstein To:Dharmesh Singh Working on analysis gap now…you’ll either love me or hate me when it’s done. No middle ground ;-) From:Dharmesh Singh To:Jeremy Epstein Will love you - irrespective

3. Communication is two-way, not one way Compare and Contrast

5. NO obvious way for partners to engage with MicrosoftPractice What You Preach

8. Can’t comment on it

9. Can’t vote on it

10. Can’t see what others are saying about itThe Video Should Start the Conversation, But It Doesn’t

12. Can’t see how many people have downloaded it

13. Can’t see who has tweeted it/shared it No “Social Proof” for The Value of the Content You Offer

14. Check this out! Need an Ignitable environment

16. Wondering about BPOS Marketing? Check out this presentation by Never Stop Marketing! Both Offer at least 8 Ways to Share Both Offer Browser Viewing Learn from SlideShare & Scribd

17. Or If You Want to Embed - Just Copy the Code Learn from SlideShare & Scribd

18. The Syndication Video Process In Contrast…

20. 1 Need a “Syndicator ID” Barriers To Sharing

21. 2 Have To Sign Up On Syndication Center Barriers To Sharing

22. Have To Install SilverlightYes, it’s a Microsoft product, but more people have Flash. 3 Barriers To Sharing

23. Denied Access! You’re turning away advocates & potential partners – plus their networks. 4 Barriers To Sharing

24. June 30th: Cloud services offer better options with no increased spend (source) July 1st : A 90 person company could save $10k in CapEx by moving to the cloud June 24th: Hosted services could cut 10-15% off routine server maintenance tasks (source) June 23rd: The average mid-size company spends 50 hours and $5k a year just installing software (source) June 27th: 99.9% uptime (and financially backed SLA) in hosted services (even I need to sleep!)… Dynamic vs. Static Frequency & Relevance Shows You Care … And You’re Paying Attention

26. This is found at the bottom of the page, so how important is it?Get Fresh Marketing Ideas… Where?

27. Date? Date? How Long Have These Documents Been Here?

28. Released Now heading into July. Anything new? Microsoft Exchange Server 2010

29. Authentic Stories Get Told and re-told

30. Tools TooLsToOls Tools Tools Tools 78 Seconds Long Productivity Productivity Productivity Productivity Productivity Productivity Says, “Tools:” 6 Times Says, “Productivity:” 6 Times Tells Real-life Customer Stories: O Again, Let’s Look at the Cloud Video

31. Real-life customer story on how Online Services made things better! 69 Seconds Long Says, “Tools:” 0 Times Says, “Productivity:” 0 Times Tells Real-life Customer Stories: 1 http://bit.ly/cYwk7k In Contrast, Dave Casually Telling His Story

32. HBR.org Article http://bit.ly/d5efU3 “Think about a strategic option as being just a happy story about the future.” If It Feels Fake, People are Less Likely to Share

33. http://bit.ly/cYwk7k Who would you rather do business with? Which does a better job at telling the value of hosted services? Now Ask Yourself…

34. Make It Remarkable No One Shares Boring Stuff With Their Friends

35. Partners reviewed assets against a number of criteria. Partner ReactionTo This Page: “It is just bland.” Reviewing Microsoft Partner Assets

36. Not Bland Google Apps Campaign

37. The year of the mobile… Finally 2010 Mobile Audit

38. Over 5 Billion Mobile Connected Devices By the end of 2010

39. RTG Website Viewed On iPad: Notice Blank Space Sure it’s the competition, but the reality is 2 million are already in use. Make Sure We’re Ready

40. New Website Starting to Do the Right Things Reasons for Optimism

41. Working with Other Partners MS Online Team Newsletter RTG Swag BPOS Guides 3 of 5 Partners Point to Content Curation – A Key CDM Element What Did Partners Find Most Valuable?

42. Time to Look at the Big Picture STRATEGIC

43. 2 partners signed up as “Customers.” They were solicited directly by Microsoft. No mention of partners. Do You Really Want Partners? 1

44. Partner Reaction: “I had a call with Microsoft yesterday that slightly confirms that as well. I was told they have decided not to fund any partner proposed BPOS campaigns for FY11.I think they are moving towards selling this directly and will just use partners for the Azure cloud development opportunities.” Do You Really Want Partners? 1

45. 24 competencies yet nothing focused on Online Services. Is Online Services a Focus? 2

46. Mixed messages. What’s Microsoft’s Position and Commitment? 3

47. Rumored delay of “Wave 14” provides opening for Google Apps. Can we catch up? Are We Experiencing Windows Mobile, the Sequel? 4

49. Need to be “remarkable”

50. It’s a business sale, not a technical saleThe Cloud Partners are saying, “It’s yours to lose.”

51. Now, let’s talk about how to WIN! jer979@neverstopmarketing.com Twitter: @jer979 Linkedin.com/in/jer979 www.neverstopmarketing.com