The document discusses marketing strategies for gaining attention in today's economy. It suggests focusing on building communities of raving fans through authentic engagement and participation. The key is finding remarkable ways to connect with others as an advocate and connector rather than just promoting products and services. An overall strategy of community-driven marketing is proposed that involves activating, identifying, and cultivating fans.
23. @jer979 Thank you!! Whitepaper: Power of the Raving Fan CommunityDrivenMarketing.com Blog: NeverStopMarketing.com jer979@neverstopmarketing.com linkedin.com/in/jer979
Big Idea: Irrelevance reduces network access and without access ot the network, you’re just the annoying guy at the party with whom nobody wants to speak and then you’re not invited back the next time.
Subpoint-consequences of breaking permissionBig Idea: Netizens care most about the earning the attention and permission of their networks through trusted behaviro
Fundamental Assumptions of New MarketingGive the customer a platform for promoting their products and encourage itDouble down on existing customers
Big Idea: Democratization of Influence and ReachAn Ideavirus/movement can start anywhere by anyone and spread
Big Idea: Good ideas spread; Irrelevance is ignored; dishonesty is punished…severely
Listening as a Fundamental Marketing PracticeDell IdeaStormMyStarbucks
Big Idea: There are ALWAYS people talking about everything…the network resists and rejects control.Motrin Moms, what if? Counter example, submit, vote, mass collaborateGoogle is a part of your brandTiger Woods Video…http://www.youtube.com/watch?v=FZ1st1Vw2kY
Fred Wilson meetupReed’s lawMake other’s better…Connect the community with each otherPut yourself at the center of other people’s networks
http://www.viddler.com/explore/dpzramon/videos/19/Tell it like it is…or be dismissed as fake.Yes To Carrots Cucumber Eye GelLegal Challenges? No doubt. http://www.cnn.com/2009/WORLD/europe/05/08/marks.spencer.bras.breasts/index.html
Belkin/AstroturfingMichael PhelpsBig idea: Dishonesty will be punished…even the appearance of disingenuity does it…