This document discusses how corporations should prioritize their social business budgets based on their maturity level. It summarizes data from a survey of 140 corporate social strategists on adoption and spending across 12 social business categories. Key findings include: 1) Spending on staff to manage social business will increase significantly but training/education will remain underfunded; 2) Companies will invest heavily in social network ads but may not truly engage customers; 3) Advanced companies will spend nearly 3 times more on boutique agencies than traditional agencies. The document provides spending benchmarks to guide social business investments based on a company's maturity as novice, intermediate, or advanced.
How Corporations Should Prioritize Social Business Budgets Based on Maturity
1. By Jeremiah Owyang and Charlene Li
with Christine Tran and Andrew Jones
Based on data from 140 global corporate buyers of social business
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How Corporations Should
Prioritize Social Business
Budgets
Corporations must budget spending based
on their maturity level.!
February 10, 2011