Read the full post here: http://jeremiahgardner.com/blog/5-reasons-youre-not-ready-for-growth/ All too often organizations from startups to enterprises go into growth mode before they are ready. Launching into growth too soon can squander resources, good will, and obscure successfully preparing for growth. Here are 5 reasons you shouldn't be focused on growth.

1. 5 REASONS
@JeremiahGardner
FOR GROWTH
YOU’RE NOT READY
gettalk.at/growth

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THE GROWTH
NARRATIVE
+10000
HACK!!
+100000
HACK!!
+1000
HACK!!

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THE GROWTH
REALITY

4. GROWTH IS A MINDSET
HACK
MARKETING FUNNEL
AUTOMATION STACK
METHODOLOGY
ALGORITHM
TACTIC

5. INTENTIONAL DISCOMFORT

6. 5 REASONS
FOR GROWTH
YOU’RE NOT READY

7. YOU DON’T KNOW SQUAT
ABOUT YOUR CUSTOMER
reason#1
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LEAD WITH EMPATHY
Personally experience your customers’
perspective
Seeing what people really do, not just what they
say.
70/30 Empathy Rule

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WHERE TO
START?

11. YOU THINK MARKETING WILL
FIX YOUR CRAPPY PRODUCT
reason#2
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STARTUP GRAVEYARD
We just need one more feature!
“Me Too;” “Uber for…;” “My Grandma Loves It!”;
Falling in love with the solution, not the problem

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CREATING
SATISFACTION

15. YOUR “BRAND” IS JUST A
LOGO AND SOME T-SHIRTS
reason#3
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BRAND = RELATIONSHIP
Shared between the startup and the audience
Discovering the rally point between you and your
audience
Evolving and learned; not static and purchased

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CREATING
PASSION

19. YOU THINK A BOT IS THE
SAME THING AS A HUMAN
reason#4
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HUMOMATION
You can’t automate what you don’t already know
Automation requires a growing and engaged
audience to nurture
Humans first, bots second

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ASSUME
YOU’RE WRONG

23. YOU THINK A GROWTH
HACKER IS THE ANSWER
reason#5
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GROWTH IS FULL STACK
Growth requires the entire business – the
responsibility lies with all of us
Marketing focus vs Growth Focus
Fail Learn Fast

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VALUE
ECOSYSTEM

27. “YOU WILL FIND ONLY
WHAT YOU BRING IN.”
- MASTER YODA

28. GROWTH IS A MINDSET
LEARNING FOCUSED
EXPLORATIVE, ITERATIVE
INTENTIONAL DISCOMFORT
HUMAN FIRST
CUSTOMER-CENTRIC
CROSS-FUNCTIONAL

29. jeremiahgardner.com/coaching
LEADERSHIP COACHING
As a startup veteran and advisor to some of the largest organizations in the world, Jeremiah
offers leadership coaching to a limited, select group of startup CEOs, founders, and
entrepreneurs. He helps high-performing leaders move faster, learn quicker, and act bolder
in all aspects of their work and life.
• 1-1 Weekly Sessions (Retrospectives, Planning, Demo)
• Customer Development / Empathy Techniques & Tactics
• Rapid Experimentation Design & Execution
• Personnel & Team strategies
• Growth Techniques & Tactics
• Fundraising & Investment Positioning