Lean Product Design: A Primer
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Lean Product Design: A Primer Presented by @JeremiahGardner San Diego Startup Week 2015
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Lean Product Design: A Primer
- 5. “A ‘STARTUP’ IS A COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY.” ~ Cuddly Bear (AKA Dave McClure) t#TheLeanBrand @JeremiahGardner
- 6. TODAY, THE ONLY WAY TO WIN IS LEARN FASTER THAN ANYONE ELSE. t#TheLeanBrand @JeremiahGardner
- 8. BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC RADICAL CHANGE INNOVATIONSPECTRUM WHERE ARE YOU? t#TheLeanBrand @JeremiahGardner
- 9. VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM ORGANIZATION: PERSONA SEGMENT: DATE: AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: Organization Action Audience Action Result: THE VALUE STREAM t#TheLeanBrand @JeremiahGardner
- 10. What don’t you know? Which unknown is most critical? t#TheLeanBrand @JeremiahGardner
- 11. WHAT CAN WE BUILD TODAY TO START LEARNING? t#TheLeanBrand @JeremiahGardner
- 13. WORKSHOPS | EVENTS | SPEAKING EXPERIMENT t#TheLeanBrand @JeremiahGardner
- 14. EXPERIMENT IDEAS Concierge MVB Crowdfunding Imposter Judo Analog Dry-Wallet Mock-Ups Interviews Social Interaction Email Campaign Smoke Test
- 16. WORKSHOPS | EVENTS | SPEAKING TARGET METRIC
- 17. If we do X, Y% of people will behave in way Z.
- 18. WORKSHOPS | EVENTS | SPEAKING CUSTOMER BEHAVIOR
- 22. http://leanbrandbook.com FREE ARTWORK, CASE STUDIES, FREE CHAPTER
- 23. GOODBYE, OLD-SCHOOL BRANDING. HELLO, INNOVATION #TheLeanBrand @JeremiahGardner