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THE ART & SCIENCE
@JeremiahGardner
OF VALUE CREATION
© All Rights Reserved
@JeremiahGardner
CREATIVES VS CODERS
NARRATIVE
design thinking lean startup
mvpprototype
VS
customer...
© All Rights Reserved
@JeremiahGardner
VALUE OVER
DOGMA
>VALUE DOGMA
© All Rights Reserved
@JeremiahGardner
VALUE-CREATION
MINDSET
3 TRAITSOF GREAT VALUE-CREATORS
AMBITIOUS LEARNERS
great value-creators are…
© All Rights Reserved
@JeremiahGardner
lead with empathy
Personally experience your
customer’s perspective
See what people...
© All Rights Reserved
@JeremiahGardner
WHERE TO
START?
BOUNDLESS EXPLORERS
great value-creators are…
© All Rights Reserved
@JeremiahGardner
search vs execute
You can’t execute your way to
value discovery…because it’s
inhere...
© All Rights Reserved
@JeremiahGardner
OPERATING IN
THE UNKNOWN
RESOLUTE SCIENTISTS
great value-creators are…
© All Rights Reserved
@JeremiahGardner
the value path
Identify assumptions
Run behavioral experiments
testing assumptions
...
© All Rights Reserved
@JeremiahGardner
FOLLOW THE
EVIDENCE
great value-creators are…
EXPLORERS
SCIENTISTS
LEARNERS
LEAVE THE SAFETY OF CAMP,
BECOME A VALUE-CREATOR
@JeremiahGardner
http://MovesTheNeedle.com
j@jeremiahgardner.com
We’ve advised the innovation practices of:
http://Jeremia...
The Art & Science of Value Creation: 3 Traits of Great Value-creators
The Art & Science of Value Creation: 3 Traits of Great Value-creators
The Art & Science of Value Creation: 3 Traits of Great Value-creators
The Art & Science of Value Creation: 3 Traits of Great Value-creators
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The Art & Science of Value Creation: 3 Traits of Great Value-creators

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See the talk live here: http://jeremiahgardner.com/blog/the-art-and-science-of-value-creation

In this talk I cover the "divide" between Design Thinking and Lean Startup by looking at 3 traits of great value-creators.

If you want spark innovation and value creation within your organization, check out 5 of the most effective ways we’ve seen here: http://www.movestheneedle.com/resources/5-ways-to-spark-innovation/

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The Art & Science of Value Creation: 3 Traits of Great Value-creators

  1. THE ART & SCIENCE @JeremiahGardner OF VALUE CREATION
  2. © All Rights Reserved @JeremiahGardner CREATIVES VS CODERS NARRATIVE design thinking lean startup mvpprototype VS customer inspiration customer development a/b testing experimentation
  3. © All Rights Reserved @JeremiahGardner VALUE OVER DOGMA >VALUE DOGMA
  4. © All Rights Reserved @JeremiahGardner VALUE-CREATION MINDSET
  5. 3 TRAITSOF GREAT VALUE-CREATORS
  6. AMBITIOUS LEARNERS great value-creators are…
  7. © All Rights Reserved @JeremiahGardner lead with empathy Personally experience your customer’s perspective See what people really do, not just what they say
  8. © All Rights Reserved @JeremiahGardner WHERE TO START?
  9. BOUNDLESS EXPLORERS great value-creators are…
  10. © All Rights Reserved @JeremiahGardner search vs execute You can’t execute your way to value discovery…because it’s inherently unknown.
  11. © All Rights Reserved @JeremiahGardner OPERATING IN THE UNKNOWN
  12. RESOLUTE SCIENTISTS great value-creators are…
  13. © All Rights Reserved @JeremiahGardner the value path Identify assumptions Run behavioral experiments testing assumptions Make decisions based on evidence At speed
  14. © All Rights Reserved @JeremiahGardner FOLLOW THE EVIDENCE
  15. great value-creators are… EXPLORERS SCIENTISTS LEARNERS
  16. LEAVE THE SAFETY OF CAMP, BECOME A VALUE-CREATOR
  17. @JeremiahGardner http://MovesTheNeedle.com j@jeremiahgardner.com We’ve advised the innovation practices of: http://JeremiahGardner.com •Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst
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See the talk live here: http://jeremiahgardner.com/blog/the-art-and-science-of-value-creation In this talk I cover the "divide" between Design Thinking and Lean Startup by looking at 3 traits of great value-creators. If you want spark innovation and value creation within your organization, check out 5 of the most effective ways we’ve seen here: http://www.movestheneedle.com/resources/5-ways-to-spark-innovation/

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