See the talk live here: http://jeremiahgardner.com/blog/the-art-and-science-of-value-creation In this talk I cover the "divide" between Design Thinking and Lean Startup by looking at 3 traits of great value-creators. If you want spark innovation and value creation within your organization, check out 5 of the most effective ways we’ve seen here: http://www.movestheneedle.com/resources/5-ways-to-spark-innovation/

1. THE ART & SCIENCE
@JeremiahGardner
OF VALUE CREATION

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CREATIVES VS CODERS
NARRATIVE
design thinking lean startup
mvpprototype
VS
customer inspiration customer development
a/b testing experimentation

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VALUE OVER
DOGMA
>VALUE DOGMA

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VALUE-CREATION
MINDSET

6. 3 TRAITSOF GREAT VALUE-CREATORS

7. AMBITIOUS LEARNERS
great value-creators are…

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lead with empathy
Personally experience your
customer’s perspective
See what people really do, not
just what they say

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WHERE TO
START?

11. BOUNDLESS EXPLORERS
great value-creators are…

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search vs execute
You can’t execute your way to
value discovery…because it’s
inherently unknown.

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OPERATING IN
THE UNKNOWN

15. RESOLUTE SCIENTISTS
great value-creators are…

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the value path
Identify assumptions
Run behavioral experiments
testing assumptions
Make decisions based on
evidence
At speed

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FOLLOW THE
EVIDENCE

19. great value-creators are…
EXPLORERS
SCIENTISTS
LEARNERS

20. LEAVE THE SAFETY OF CAMP,
BECOME A VALUE-CREATOR

21. @JeremiahGardner
http://MovesTheNeedle.com
j@jeremiahgardner.com
We’ve advised the innovation practices of:
http://JeremiahGardner.com
•Author, The Lean Brand
•Principal, Moves The Needle
•Startup Mentor & Advisor
•Enterprise Innovation
Catalyst