A quick introduction to interaction design for Founder Bus 2012.

1. Form &
Function
flickr user: brandoncwarren
Founder Bus | December 01st, 2012 | Hamburg, Germany
@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett

2. flickr user penmachine
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

3. image: Helmut Smits
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

4. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
And then:
Why just local?
Why just private?
Classifieds are ripe for
disruption, again.
photo: flickr user zen

5. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

6. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

7. a vail
blea
reso urc
s e
The Old Scarcity
is Now Abundant
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

8. a
vailabl
e res
o urc
es
available attention
The New Scarcity
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

9. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

10. flickr user: beth19
Knowledge Graph
Social Graph
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

11. flickr user: music_embassy
RLY?
designer?
You don’t have a
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

12. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
“ Design is not just what it looks like and
feels like. Design is how it works.”
- Steve Jobs
Apple
Catarina Fake Rob Kalin David Karp Ben Silbermann
Founder Flickr Founder Etsy Founder Tumblr Founder Pinterest
Background: Background: Background: Background:
English Major, designer, online Furniture designer, stencil maker Interaction Design, Collector, iPhone app designer
art director photography, animation
Launch: Launch: Launch: Launch:
Feb. 2004 Jun. 18th, 2005 Apr. 27th, 2007 Mar. 2010
funding: funding: funding: funding:
acquired by Yahoo! $35 million $91.7 million $125 million $138 million

13. Ben Horowitz from Andreessen Horowitz on designers as founders in start-ups: http://foundation.kr/23/

14. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Good designers are praised
for their technique, great
designers for their impact.
flickr user: kowitz

15. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
User Experience Design
Information Industrial
Architecture Design
Interaction Design
Communication
Design
User Interface
Source: Dan Saffer “Designing for Interactions”
Engineering Human
Factors
Usability
Engineering Bill Moggridge Bill Verplank
Human-Computer
Interaction

16. flickr user: wakeey
How do you do?
How do you feel?
How do you know?
Interaction Design (IxD)
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

17. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
Understanding real people —
flickr user: aperturismo
their goals, tasks, experiences, needs, and wants.

18. photo: platform21.nl
Understand
Observe
Synthesize
Ideate
Prototype
Iterate
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

19. flickr user hermida
Observe
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

20. flickr user lemurdillo
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

21. flickr user earlysound
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

22. flickr user lucastheexperience
Ideate
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

23. flickr user zachklein
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

24. flickr user jurvetson
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

25. flickr user rcourtie
Prototype
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

26. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
http://twitter.github.com/bootstrap/ http://get-serve.com/

27. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
flickr user suda
Alternatively here’s a list of apps for non-programmatic prototyping iOS tools:
http://www.quora.com/What-are-the-prototyping-tools-for-mobile-apps-for-user-experience-professionals

28. Iterate
Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai

29. Jeremy Abbett | jeremy.abbett.net | twitter: jeremytai
s tart-ups
Good designers are praised
for their technique, great
s tart- ups
designers for their impact.
flickr user: biz

30. The experience is the goal.
flickr user clickflashphotos
@jeremytai slideshare.com/jeremytai linkedin.com/jeremytai jeremy abbett