16. Monitoring Customer Journeys
Building A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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11100010000100010001101
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10101011000010010110111
00010000100010001101110
11000100011111010010101
01011000010010110111000
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Analyse
Compute The Perfect Response
Deliver The Precise action
Proactively and In Context
20. Building Loyalty
“It took over ten years of trying to be an overnight success”. @Biz
Image: @JeremyWaite | Data: Loyalty Effect by Fred Reichheld
Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 Year 11 Year 12 Year 13 Year 14Year 0
COMPANYA
COMPANYB
x2
26. TECHNOLOGY IS
NOTHING.
“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFUL
STEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’RE
BASICALLY GOOD AND SMART,
AND IF YOU GIVE THEM TOOLS,
THEY’LL DO SOMETHING
WITH THEM.
27. The One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
Created by @JeremyWaite
28. THE GOAL IN BUSINESS IS NOT TO
SELL
“
”
BELIEVE
SIMONSINEK
NEED WHAT YOU HAVE, BUT
TO WORK WITH PEOPLE WHO
WHAT YOU BELIEVE.
TO PEOPLE WHO