2. “It's very difficult to
fail at pornography”
- Michael Chabon

3. easy
“It's very difficult to
fail at pornography”
PowerPoint
- Michael Chabon
@jessedee

17. #FMBootcamp Tweet Love: @LeslieBradshaw | @JESS3

28. Social
Media
for Business
to
brought
you by

29. Phone Smartphone
Letter eMail
Seminar Webinar
Welcome to
Queensland
Fertility Group
Public Information 1800 111 IVF [483]
www.qfg.com.au
eNews
Brochure Website
Newsletters eNewsletters
Newspaper Online News
Social
Socialising Networking
Books eBooks

31. socialsphere

32. Y ou
Su ck at
P ow !er
Po i nt Mi stakes
esign void
cking dd to a
5 sho ou nee
y

33. Your slides are there to
support you and unfortunately
if they suck, so do you.

34. not
enough
visuals
mISTAKE #2

35. An outstanding
1 hour presentation
can take 30 hours
or more of prep time.
Shocking I know.

36. 7 tips to create
VISUAL
PRESENTATIONS

37. BUDGET
Consulting $ 50k
Studies $ 20k
- Preparation $ 11k
- Panel A $ 1k
- Panel B $ 2k
- Panel C $ 3k
Production $ 18k
- Shooting $ 6k
Communication $ 12k
- Printing $ 4k
TOTAL $ 100K

38. BUDGET
CONSULTING
PRODUCTION
STUDIES
Communication

39. Create clear
LANDMARKS

40. BlAst
your corporate templates

41. HOW DO YOU DESIGN FOR
CREATIVITY?
BROUGHT TO YOU BY THE BUCKET BRIGADE
and a plea to help foster creativity in the classroom

42. DIVERGENT THINKING
CONVERGENT THINKING
AT ITS CORE,
CREATIVITY FLOWS
FROM THE INTERACTION
OF TWO FORCES.

43. Foster an
Reward
Atmosphere
Curiosity Be
Encourage of Play
Persistent
Mistakes
Try on New
Perspectives
Urge Define the
Non-conformity Problem for
Yourself
DIVERGENT THINKING
Focus
Attention
CONVERGENT THINKING Ensure
Adequate
Education
Set Clear
Provide
Objectives
Building Blocks of
Encourage
Reasoning Skills Become Aware of
Melding of Optimal
Solutions Test, Your Internal
Measure, and Reasoning Process
Refine

44. the so-called end of
unlimited bandwidth
towards a more network e cient user experience in an age of network austerity
http://www.flickr.com/photos/beggs/34117133

45. DISCLAIMER
I am NOT a network guru...
I might be completely wrong!
http://www.flickr.com/photos/andreasivarsson/4893862500

46. refresh + update status
803KB over 00:10
find meeting...
2.1MB over 00:05
read TechCrunch a funny video
2.7MB over 00:15 3.2 MB over 02:13
101MB
Check Google Maps for meeting location, watch new Samsung video, browse, tweet, Facebook, funny animal video and listen to new Muse track.

47. 150 MBps
21% 2G
projected worldwide
3G penetration in 2010...
3G 4G
150
Average
Theoretical
112.5
network speed in Mbps
75
37.5
0
GRPS EvDO EDGE UMTS HSPA+ LTE WiMAX WiFi LTE-Advanced
network technology
Morgan Stanley Internet Trends, April 12, 2010
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

48. appropriately resize and compress
media for each device
large.jpg medium.jpg small.jpg
35.73 KB 10.69 KB 4.57 KB
http://www.flickr.com/photos/ulybug/152518872

49. + all the usual suspects
most Nokia users on S40
feature phones use Opera Mini
v 6.0+
mobile
v. 7+
desktop

50. and available to everyone...
iPhone
http://www.flickr.com/photos/pictfactory/2796367140

51. mobile browser market share
via http://gs.statcounter.com - 02/2010
other?
things have changed
skeptical
UC ate Nokia’s share...
other?
other?
note OperaMini...
Blackberry!
quality + sample size?
Data Source: http://gs.statcounter.com
Published Under a Creative Commons Attribution 3.0 Unported License
You are free to copy, distribute and transmit the work and to adapt the work providing it is attributed to www.icrossing.co.uk
http://www.flickr.com/photos/icrossing_uk/4342659861

54. ]

58. Really
Ugly
Résumés
@jessedee

59. This makes me feel
incredibly sad.
About 90% were made using a Word
template with (and here’s the kicker)
Times New Roman size 12 font.

60. So go on tiger,
time for that phone to ring

64. Behr Paint Denise 15 , 2011
February
Zaraya
th

65. Reaching More Home & Garden enthusiasts than just about everyone
10.6 Million
DEMOGRAPHICS
GENDER
Our
Unique Visitors in our Network Median
54% Age is
Female 46% 39!
C O M P E T I T I V E A DVA N TAG E 7.3 M 3.3M
DIY Network 1.8 M
AGE
About.com H&G
2.5 M
Better Homes & Gardens
2.5 M
Shelterpop
Do It Yourself.com 2.6 M
lds
HGTV 2.7 M
The faste
st year o
ye r olds 4 5-64 .9 M
growing H&G 18-34 4Ma 35-44 year
olds
2
iVillage H&G we’ve
6M network… 1 .8 M
%
eHow H&G grown 43
since Jan . 2010! HOUSEHOLD INCOME
6.8 M
MODERN LIVING MEDIA
Haven Home Media 8.8 M
10.6 M
$25-$50k $50-$100k $100k+
11.9 M 3M 2.1 M 2.2 M
Source: comScore Media Metrix & Plan Metrix, March 2011
No How can I make sure enough of my customers are seeing my ads?
2

66. DES I GN I NG ON
SOL I D FOUNDAT I ONS
Tim Van Damme/@maxvoltar
#Naconf
B-

67. Nokia 3310
(worst cellphone ever)

68. expert
s”
fuy
re
D
proficient
nt
ou
competent
“M
advanced beginner
novice

71. UP
DA
TE
D
1
E-MARKETING PLUS
26 January 2011
reasons WHY
NOWtime to get
is the perfect
serious about the
MOBILE WEB
i by tijs.vrolix@proximity.bbdo.be

72. +112%
+347%
January 2009 January 2010
500 000 000 USERS
150 000 000 MOBILE FB USERS

73. THE FUTURE OF MOBILE ADVERTISING IS IN
PULL, NOT PUSH

74. “MOBILE FIRST!”
Mobile is the key to
Google’s future and its
top programmers now
have mobile as their
primary focus.
Eric Schmidt, Google

78. The number of miles
traveled by the team
to get to work:
(that’s only 2,000 shy of traveling the circumference of the Earth!)
SHORTEST LONGEST MILES TRAVELED PER
COMMUTE COMMUTE PERSON TO WORK
2 0 .4 6 7 .0
David 4914 Kim 3893
miles miles
round round James 4786 Melissa 3250
trip trip
Amy 4518 Shaina 1541
James Shaina

81. 10
S
0+
B EAUTIFUL
LIDES FROM 1
CANN ES LIONS ’1
@jessedee
* video!
now with

95. BUILDING A
GOOD AND
EFFECTIVE
CHUNGKONG.NL
LOGO
A SHORT INTRODUCTION.

96. I AM
SINCE : 1968
OCCUPATION : CREATIVE ON AN ADVERTISING AGENCY
EDUCATION : THE DUTCH ACADEMY OF ART AND DESIGN
RIETVELD ACADEMIE AMSTERDAM.
CHUNGKONG.NL
PHILOSOPHY : EVERYTHING IS A CHANCE.
THINKS : REALITY IS CHAOS
NAÏEVE BELIEF : EVERYBODY IS CREATIVE.
DO YOU HAVE A DESIGN PROJECT YOU NEED HELP WITH?
I WOULD LOVE TO HEAR ABOUT IT.
PLEASE SEND AN EMAIL: CONTACT@CHUNGKONG.NL

97. CHUNGKONG.NL
The five Olympic rings represent the five continents involved in the Olympics and
were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1921.
Despite the fact that the IOC is very protective of its symbols, ach Olympic Games has its own varian

98. CHUNGKONG.NL
The bullseye, the “TARGET” character, it one of the most their recognizable
rands logos ever designed.
Target Corporation, usually known simply as Tar

99. THE BATTLE OF THE BEST(?)
CHUNGKONG.NL
Just for fun. Source: Fortune. How ever questionable the contenders are, the winner isn’t.

105. DESIGN FOR
CHANGE
It Makes Cents

106. CHANGING
THE WORLD
IS ABOUT
MORE THAN
JUST BEING
GREEN

107. THE THING I HATE THE
MOST ABOUT
ADVERTISING IS THAT IT
ATTRACTS ALL THE
BRIGHT, CREATIVE AND
AMBITIOUS YOUNG
PEOPLE, LEAVING US
MAINLY WITH THE SLOW
AND SELF-OBSESSED TO
BECOME OUR ARTISTS.
-Bansky

108. CHANGE IS
HARD.
Let’s go shopping!