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Viral Marketing
          with




            Matthew Inman, The Oatmeal
     Presented at SXSW on March 13th ‘11
2
3
4
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
• Started as a night/weekend job
• Took it from concept to launch in 66.5 hours
• Within 6 months: 100,000 registered users.
  Acquired by a competitor
• Within 1 year: 40 million page views a month,
  over 1 million registered users.
• One of the largest free dating sites in the US.
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
17
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
So what was the problem?
     Having a boss = bad
      SEO = sorta bad
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
TEN BUTTCRAPTONS
    OF PEOPLE!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Animals, Grammar,
Manboobs, OH MY!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Pigs are amazing!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Grammar
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Literally
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Caffeine
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Food
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Juicy Fruit
It’s gonna move ya!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Keep it short with
  Lots o’ visuals
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Truth!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Quick, take a photo!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
The Horror
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Round bloated baby people
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Website header
  does not equal
place to put a giant
photo of your head
Social news sites
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Title things well
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Pay attention
  (especially to Natalie)
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Gripey gripes
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Make fun of someone!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
Viral Marketing With The Oatmeal - Matthew Inman SXSW
THE
END!
Viral Marketing With The Oatmeal - Matthew Inman SXSW
theoatmeal.com/book

                      Flickr photos by Liang Shi
                                   liang-shi.com

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Viral Marketing With The Oatmeal - Matthew Inman SXSW