Jesse Schell's talk at Sanoma Get Tomorrow 2015

1. The Pleasure Revolution
Jesse Schell
Get Tomorrow 2015

2. Real Life
Games

4. +10!
+20!
+20!

5. +10!
+10!
+5!

6. +45!
+500!

7. +200!
+50!

8. +100!
+50!
+30!

9. +10! +10!+10!+10!+10!
+500!

10. +100!
+100!

11. +
+2700!

12. +2000!
+5000! +9000!

13. +5!
+1000!
+30!+100!
+30!
+10! +5!
+25!
+75!
+300!+30!
+30!+200!
+50!

17. Choco-fication!

18. +

19. +

20. +

21. +

32. Self-Determination Theory
Competence
I want to be good
at what I do!
Autonomy
I want
freedom!
Relatedness
I want to connect
to others!

33. “Hafta” “Wanna”
Slavery Freedom
Duty Fun
Work Play
Efficiency Pleasure

38. Games are special
because…
They are interactive
and designed ENTIRELY
for pleasure

39. Games provide:
Clear Feedback
A Sense of Progress
The Possibility of Success
Mental and Physical Exercise
A Chance to Satisfy Your Curiosity
A Chance to Solve a Problem
A Feeling of Freedom

42. Pleasure is
POWERFUL

43. Pleasure is
COMPLEX

46. Pleasure is CONTEXTUAL

47. Pleasure is CONTEXTUAL

50. ?

52. =
∈
$12 $20

54. A plan is a real thing.

57. Data courtesy EEDAR

58. Fantasy
Discovery Laughter Story
Challenge
Thrill
TriumphExpression

60. PRESENCE

64. Five Keys to
Motivational
Design

65. Key 1: Make it
Appealing

66. Key 2: Make it
Engaging

67. Key 3: Make it
Effortless

68. Key 4: Make it
Uncheatable

69. Key 5: Make it
Not Embarrassing

70. Pleasure is…
Complex and counterintuitive
Embarrassing to discuss
Not fully understood by anyone
The motivation for EVERYTHING we do
The key to design in the 21st century

72. You CAN make your
experiences better
Ask yourself these simple questions:
• Given what I know about my guests…
• Why will they like this experience?
• How can I get them to like it more?

73. Thanks!
Slides: http://jesseschell.com
Twitter: @jesseschell
Email: jesse@schellgames.com