Social Media is not a step-by-step process. It's an art-form that involves a bit of the scientific method to perform well. In this presentation by Jesse Stay, he talks about the art of Facebook ads, and how he uses the scientific method in building strong, relevant ad campaigns!
17. EVALUAT E
AND ANALYZE
• Always measure by “cost-per”
• Use your gut, disable
(don’t delete) ads early
and often
• Focus on conversion
metrics - how is this
improving social referrals,
conversion pixels, etc.?
19. THE
CONCLUSION
• Calls-to-action work (LIKE,
CLICK, BUY, SIGN UP)
• Focus on PASSION!
• Know your audience (get
in their MINDS)
• Separate ad sets by
audience
• You are not an expert!