Stan Iwan presented on Gamedesire Ltd's success with social gaming over 10 years without marketing spending. Gamedesire is a leading social casino and casual games developer in Poland with over 100 employees. Their key games include Poker Live Pro, Pool Live Pro and Snooker Live Pro. Gamedesire distributes games on mobile, social platforms like Facebook and their own website Gamedesire.com which sees 450,000 monthly users and over 20 million page views. Their diverse audience is spread across many countries and they have over 20 white label partnerships. Gamedesire builds communities through social features, localizing their games and focusing on evergreen genres that attract long-term, loyal players who drive the majority of Gamedes

1. 10 Years of Social Gaming
without any Marketing
Spending
Stan Iwan
Vice President
Gamedesire Ltd

2. About me - experience
• Gaming
VP of Gamedesire Limited – social casino and casual games developer
(6 years)
• Media
Head of Entertainment channels in Onet.pl – biggest horizontal portal in Poland
(10 years)
• Science
Sociology - M.A. - Jagiellonian University in Krakow

3. GameDesire - Company
• GameDesire Ltd. – est. 2004
• The leading social casino and casual games
developer in Poland – 100+ people
• Key products:
• Poker Live Pro
• Pool Live Pro,
• Snooker Live Pro
• GameDesire.com
• Key markets:
• Poland
• Brasil
• USA

4. GameDesire – distribution platforms
• Mobile
Pool Live Pro, Poker Live Pro, Snooker
Live Pro, Bingo, Slots
• Social
Facebook, VK, others
• Web
GameDesire.com, Poker4chips.com,
20+ white label partnerships

5. Gamedesire.com – in numbers
• 450 000 monthly active users
• 20 000 000 page views
• 25 casual and social casiono games
• 16 language versions
• 10 years on the market
• 0 $ marketing spending (almost)

6. (Not so) secret sauce

7. Gamedesire.com – markets
Diverse Gamedesire audience:
• Poland – 30 %
• Brasil – 20 %
• USA – 10 %
• Europe – 15 %
• Turkey – 5 %
• Other – 20 %

8. Partnerships
• 20+ white label versions in different markets
Additional 800 000 users a month

9. Localisation
• Website and games in 16
languages
• 35 languages in the beginning
• SEO impact!
• Language communities

10. Social + community building features
• Gifts
• Chats
• Achievements
• Blogs
• Forums
• Photos

11. Selected games
• Casual games /card games
• Pool 8, Snooker, Dominoes, Rummy,
Buraco, Mahjong, Tysiac, Blackball,
• Casino games
• Poker Texas Holdem, Poker Omaha,
Bingo, Golden Reels Slots,
• Multiplayer games
• Evergreen games

12. Right demographics
• Male, 25+
• Pool, Snooker, Poker players
• Female, 35+
• Mahjong, Bingo, Slots players
• 83 % of users older than 25
• 66 % of users older than 35
58 % 42%

13. Sources of traffic
• 50 % direct traffic
• 35 % traffic from organic
search
• 8 % of users from referals
• 6 % of users from social sites

14. Multiplatform
• One player base across all chanels
• Web, mobile, social – liquidity of players
• One economy
• Premium currencies: Gamechips, Gold points
• One bonus system
• Gamedesire.com, Poker4chips and Partners websites

15. Results

16. Lifetime structure of GameDesire users
• Active users structure -
split per players' lifetime
• 43 % of users plays on
Gamedesire for more than
1 year
Less than 1 year
57%
1 year
12%
2 years
13%
3-4 years
9%
5+ years
9%

17. Revenue structure split per players' lifetime
• 25 % of revenue is
generated by players
that play for 5 years or
more
• 68 % of revenue is
generated by players
that play for 1 year or
more
Less than 1 year
32%
1 year
12%
2 years
12%
3-4 years
19%
5+ years
25%

18. Lifetime structure - games played
• Amount of games played
by users - split per users'
lifetime
• The longer user stays on
websites thr more games
play
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Less than 1 year
1 year
2 years
3-4 years
5+ years
1 game 2 games 3-4 games 5+ games

19. LTV of GameDesire users
• LTV curve for long-term
players.
• Day 0 - Year 10 of activity
• LTV never stops growing

20. Conclusions
• Despite growth of mobile, web gaming channel can be very
profitable
• In order to be succesful you need to acquire users with right
demographics for offered games
• Social features and community building are crucial for good
retention of users
• Loyal users from organic traffic stay longer and pay more for
a very long time

21. Thank you!