Interacting With Your Audience: Keys to a Healthy B2C Relationship | Serena Proudfoot
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Delivered at Casual Connect Asia 2016 Game studios have seen more opportunities to manage their own consumer relationships in today's highly connected, highly vocal world. This session will take a look at the benefits and risks of using social platforms and distribution channels to communicate directly with core audiences. We'll also review key points to creating and maintaining healthy business to consumer (B2C) relationships.
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Interacting With Your Audience: Keys to a Healthy B2C Relationship | Serena Proudfoot
- 1. Interacting With Your Audience Keys to a Healthy B2C Relationship Serena Proudfoot VP of Production Oddity Labs
- 2. Console Games Dev Studio Publisher Manufacturer Audience Marketing Community Support
- 3. Console Games Dev Process: Linear
- 4. Mobile and Web Games Dev Studio Distributor Audience Marketing Community Support
- 5. Mobile and Web Games Dev Process: Cyclical
- 6. What Makes a Healthy Relationship? Good communication
- 7. What Makes a Healthy Relationship? Listening
- 8. What Makes a Healthy Relationship? Resolving conflicts at the right time
- 9. What Makes a Healthy Relationship? Allowing for growth and change
- 10. What Makes a Healthy Relationship? • Good communication • Listening • Resolving conflicts at the right time • Allowing for growth and change
- 11. Building a B2C Relationship • Create social media sites, website • Start watching the reviews • Set up a support channel • Hire/assign dedicated community manager(s)
- 12. Utilize Social Media Good for open dialog • Facebook • Twitter • Website • Blog
- 13. Utilize Social Media Why not these? • YouTube • Instagram • Vine • Snapchat
- 14. Utilize Distribution Channels Allow users to come to you • App Store • Google Play • Facebook Continue the conversation • Google Play • Facebook
- 15. Utilize Distribution Channels Allow users to come to you • App Store • Google Play Continue the conversation • Google Play
- 16. Interacting With Your Audience • Game reviews • Forums • Social feeds • Email • Website
- 17. Maintaining a B2C Relationship • Listen to your audience • Generate feedback reports for version 2.0 • Talk to your audience • Fix issues as soon as possible • Don’t give up
- 18. Love Your B2C Relationship • Increases longevity of the game • Builds a loyal audience and community • Makes you and your dev team smarter, stronger • Creates a steady platform for new games
- 19. Hate Your B2C Relationship • Extra work • RUDE comments • Additional stress
- 20. It’s All Worth It
- 21. What Makes a Healthy B2C Relationship? • Good communication • Listening • Resolving conflicts at the right time • Allowing for growth and change