Since first sharing our agile and ux learnings with the world and then moving the conversation forward into Lean UX, I've had the privilege of spending time with a lot of companies all over the world. This is what I've learned so far about building better digital products and businesses.

1. A L M O S T E V E RY T H I N G
I ’ V E L E A R N E D F R O M 5
Y E A R S O F L E A N U X
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

2. A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

3. Lean in the Enterprise Workshop | September 2015 _ _3

4. 4 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

5. L E A N U X A L L T H E TA L K S
W H I C H L E D T O T H I S

6. L E A N U X - T H E B O O K !
W H I C H L E D T O T H I S

7. L E A N U X - T H E M U S I C A L !
W H I C H L E D T O T H I S

8. L E A N U X - T H E H A S H TA G !
W H I C H L E D T O T H I S
#leanux

9. M E . O N A I R P L A N E S . A L O T.
W H I C H L E D T O T H I S

10. T W O T H I N G S E M E R G E D

11. D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

12. P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S

13. L E A N U X I S A G I L E U X
L E T ’ S G E T T H I S O U T O F T H E WA Y E A R LY

14. 3 B I G L E A R N I N G S F O R D E S I G N

15. A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

16. R A D I C A L T R A N S PA R E N C Y
T H E R E A R E N O S E C R E T S

17. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

18. 3 B I G L E A R N I N G S F O R P R O D U C T
D E V E L O P M E N T

19. N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

20. C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

21. C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond

22. T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …

23. H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

24. H O W M A N Y O F Y O U A R E R U N N E R S ?
A Q U E S T I O N F O R T H E R O O M :
@ J B O O G I E

25. T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E

26. Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

27. Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

28. @ J B O O G I E

29. I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

30. @ J B O O G I E

31. @ J B O O G I E

32. H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

33. "We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."

34. E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

35. E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?

36. I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

37. D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

38. R E S E A R C H I S PA R T O F T H E C Y C L E
W H Y I S I T H A P P E N I N G ? N O T J U S T “ W H A T ’ S H A P P E N I N G ”

39. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

40. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

41. D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

42. P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

43. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

44. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

45. G E T T O P R O D U C T FA S T E R
P R I O R I T I Z E L E A R N I N G O V E R G R O W T H

46. T H A N K Y O U
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E | | J E F F @ N E O . C O M
N E W B O O K I N 2 0 1 6 !
S E N S I N G B O O K . C O M

47. http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
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