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金字塔销售模式
从三角形开始,提供全面解决方案
Prepared By: Jason Wu
QQ:604390023
1. 购买机器的原因 --- 基础
2. 购买机器的要求 --- 认清你真正的客户
3. 我们的产品 --- 知道自己半斤八两
4. 对手的产品 --- 知己知彼
q 产能提升
q 代替人工
q 新开工厂
q 旧设备更新
q 品质改善
q 代工产品的客
户要求
q 投资策略考虑
购买机器的原因
怎样明确购买的时间及%率?
q 用于加工生产的某类产
品
q 每月(每天)的产能要求
q 机器的工艺能力要求
q 交货期要求
q 预算
q 售后服务
q 使用成本
q 品牌,机器口碑和稳定性
q 及其他
购买机器的要求
1,优先次序?
q 产品的规格特性
q 行业设计标准
q 公司及产品的SWOT
q 不变的规格和可改变的性能
q 更具弹性的服务
我们的产品(服务)
v行业设计规范,转用SMT
v无序的竞争
威胁威胁
v劳动力成本上升
v竞争少,海外市场
机会机会
v品牌,品质
v售后服务
竞争弱点竞争弱点
v性价比,服务,培训,交期
v政府扶持
竞争优势竞争优势
q 货比三家,要知道和谁比(谁是敌人)
q 了解对手的产品规格及动态
q 掌握行业知识
q 对手提供的方案
对手的产品(服务)
找出对手的卖点
q 人无我有
q 人有我优
q 人优我廉
q 人廉我转
我们提供的方案
最后才出手,一出手就要知道有没有
Sales model

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