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Chapter 1  - Mass Communication,[object Object],While these slides were created using material from the above textbook, they are not official presentations from the publisher, Bedford/St. Martin’s.  In addition, many slides  may contain professor’s supplemental notes on various media topics.,[object Object]
Selective Exposure ,[object Object],and The Narrative,[object Object],Media Literacy and Citizenship,[object Object]
Mass Media,[object Object],Music,[object Object],Books,[object Object],Newspapers,[object Object],Magazines,[object Object],Movies,[object Object],Television ,[object Object],Web Sites    ,[object Object]
Media ,[object Object],Convergence,[object Object]
Allow consumers wide ,[object Object],and flexible controls over ,[object Object],how to access and use media.,[object Object]
http://www.youtube.com/watch?v=JdJlyh76dEc,[object Object]
Tonight’s lead story is going to be the mayor’s corruption trial, even if there isn’t anything new, it will mean good ratings.,[object Object],Stories, Video, Photos,[object Object],I guess my investigative piece on city budget corruption will have to wait. ,[object Object],Filtered by Gatekeepers,[object Object],Medium ,[object Object],What the public gets,[object Object],THAT’S the lead story?  Again?  Isn’t there anything else going on?,[object Object],Gatekeepers,[object Object]
Sorry about it…I’ve got a better way of doing things.,[object Object],What do Gatejumpers mean in today’s changing media landscape?,[object Object],Let’s take a look  at a few…,[object Object]
Twitter Photo Courtesy of: ,[object Object],Neoformix : Iran Election Word Cloud – Visit Link:  http://www.neoformix.com/2009/IranElectionShapedWordCloud.html,[object Object]
Selective Exposure,[object Object],The phenomenon ,[object Object],whereby audiences ,[object Object],see messages and ,[object Object],meanings that ,[object Object],correspond to their ,[object Object],preexisting believes ,[object Object],and values,[object Object]
The Narrative,[object Object],The structure underlying most media products, it includes two components: ,[object Object],the story (what happens to whom) ,[object Object],the discourse (how the story is told),[object Object],The Narrative = Storytelling ,[object Object],Media companies are in the storytelling business.  Everything is a story…from music videos to news items to advertisements.  We, as humans, like to tell stories.,[object Object]
Media Literacy,[object Object],YIP YIP YIP YIP … An understanding of the mass communication process through the development of critical-thinking tools: description, analysis, interpretation, evaluation and engagement.,[object Object],YIP YIP YIP YIP…,[object Object],What is MEDIA LITERACY?  ,[object Object],They enable a person to become more engaged as a citizen and more discerning as a consumer of mass media products.  Check out p.28-29,[object Object],YIP YIP YIP…. DERRR YIP!,[object Object]
Democracy v. Consumerism,[object Object],How Will You Use It?,[object Object],Media can also be a powerful culture that ,[object Object],reinforces a world  economic order  controlled  by fewer and fewer multinational  corporations.,[object Object],As both history and current events illustrate… media can be a catalyst for democratic tendencies… shining a light on issues and events impacting our world.,[object Object]
What will you do?,[object Object],Part of this involvement ,[object Object],means watching over the ,[object Object],role and impact of mass ,[object Object],media, a job that belongs ,[object Object],to each person—not just ,[object Object],paid media critics and ,[object Object],watchdog organizations.,[object Object],A healthy democracy ,[object Object],requires the active ,[object Object],participation of everyone.,[object Object]
Photo Credits: Click On Photos To See More Work From These Talented Photographers…,[object Object]

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Chapter 1 – Mass Communication

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